Global Publishing Lead

Introduction

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

dentsu Gaming is a division of dentsu group, leveraging its deep cultural understanding and history of innovation to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu, dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in-game advertising, branded integrations, and the development of original games, positioning them as leaders in the rapidly evolving gaming industry, as well as pioneers in media.

Purpose of the Role

dentsu Gaming is seeking a Global Publishing Lead to define and operationalize the publishing strategy for Dentsu developed game titles as well as partner games across our global network. This senior individual contributor role shapes how games launch, grow, and sustain long-term player engagement — transforming both dentsu originals and partner IP into enduring entertainment brands. You will lead global publishing strategy across marketing, community, content, lifecycle, and go-to market planning. You will connect brand marketing, performance media, CRM, creators, events, and LiveOps into one coherent publishing system that enhances player experience, strengthens loyalty, and supports commercial performance. This role works closely with development teams, media, creative, and analytics groups, along with dentsu’s Gaming Centre of Excellence. It also manages high value external relationships with platforms, publishers, and technology partners on behalf of both dentsu and partner titles.

Key Responsibilities

• Publishing Strategy & Franchise Growth: Define a multi-year publishing strategy for dentsu’s game portfolio and partner titles as well as establish how publishing supports awareness, acquisition, community, engagement, retention and monetization.
• Global Launch & Lifestyle Execution: Lead global go-to market planning for dentsu built and partner games, including marketing, PR, community, creators, and platform coordination and build lifecycle plans that guide game sales, seasonal beats, content updates, promotions, and live ops programming.
• Community Creator & Ecosystem Integration: Develop always‐on community and creator strategies that sustain momentum long after launch, including building programs that encourage UGC, fandom, creator collaboration, and native content across game platforms.
• Performance, Insights & Optimisation: Set KPIs for awareness, engagement, sentiment, retention, and monetization for dentsu originals and partner titles and lead structured experimentation across creative, audience segmentation, channels, and live‐ops incentives.
• Partnership & External Relations: Manage relationships with platforms, co‐publishers, distributors, and media partners on behalf of dentsu and its partner games and leverage dentsu’s global network and strategic alliances across Roblox, Microsoft, Sony, Nintendo, Bandai Namco, Square Enix, Overwolf, Anzu, and more.
• Cross Functional Leadership: Drive alignment across creative, media, analytics, product, commerce, PR, and community teams — without direct people management. Establish global operating rhythms for launch planning, content updates, and cross‐market collaboration.

Qualifications + Skills

• Substantial experience in global publishing, franchise management, or product marketing across games or entertainment IP.
• Experienced in launching and scaling digital products (games, apps, entertainment) with a deep understanding of AAA, F2P, live service cross-platform, or mobile ecosystems.
• Expertise in go‐to‐market, lifecycle marketing, community development, and platform partnerships.
• Skilled at leading global initiatives without direct line management.
• Familiarity with live‐ops frameworks, economy health indicators, and player lifecycle analytics.
• Ability to travel up to 30% for launches, events, capture sessions and global planning.

What we offer

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location: London

Brand: Dentsu Solutions

Time Type: Full time

Contract Type: Permanent