Global Insights Manager

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

The Insight manager sits within the Global Research and Insight team, supporting the Global Insights Partner, to deliver impactful insights for iProspect clients, predominantly Beverages. You will work closely with a top Beverages Client, providing data-driven insight, intelligence, and research solutions. It requires a highly motivated and enthusiastic individual with at least two years of relevant experience in media. We work in a fast-paced environment, and you need to be comfortable picking up quick-turnaround projects. You need to be agile and able to deliver best-in-class analysis, insights, and reporting. We would also like you to be precise and creative when delivering analysis. Ideally, we are looking for someone confident in using insights and planning tools, and any experience or knowledge of our Dentsu Customer Connection System (CCS) will set you apart.

• Manages audience-led client projects, partnering with the Global Insights Partner to deliver high-quality, insight-led outputs that enable global-to-local activation.
• Applies audience expertise and global frameworks to deliver clear, compelling presentations that deepen understanding of markets, audiences, and opportunities.
• Supports the development and application of dentsu AI-led insight tools (e.g. AI personas) to generate deeper cultural and audience intelligence.
• Uses connected datasets and insight frameworks to build scalable audience definitions reflecting motivations, behaviours, and cultural context.
• Collaborates with strategy, planning, and paid social teams to translate audience insights into activation-ready recommendations.
• Supports global in-market application of audience strategy, planning, including involvement in test-and-learn initiatives.
• Tracks and reports adoption of global audience frameworks and dentsu Audience Builder across markets and brands.
• Contributes to new business pitches and supports ongoing client growth initiatives.

• Confident working with data in Excel/Google Sheets and combining datasets (e.g. YouGov, Kantar, GWI) to support analysis.
• Experience using social listening platforms (e.g. Brandwatch, Meltwater) to generate audience and cultural insights.
• Understanding of platform analytics (e.g. Meta Ads Manager, TikTok) for generating audience and performance insights.
• Ability to design and apply research approaches using multiple data sources to build scalable audience segments.
• Ability to link data and insights to clear business impact, collaborating across teams and communicating insights effectively to stakeholders.
• Understanding of media planning and how audience insights inform channel strategy.

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.