At a Glance
- Tasks: Create engaging food content for Waitrose across digital and print platforms.
- Company: Join the UK's largest employee-owned business, John Lewis Partnership.
- Benefits: Enjoy a competitive salary, flexible working, and a supportive team environment.
- Other info: Embrace diversity and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on food lovers' experiences while developing your skills.
- Qualifications: 3-5 years of editorial experience and a passion for food content.
The predicted salary is between 30000 - 40000 £ per year.
Job Description:
Please note that this is an 8-month Fixed Term Contract role.
About the John Lewis Partnership
The Partnership is the UK’s largest employee-owned business and home to our two well-loved retail brands – John Lewis and Waitrose, as well as expanding into new areas beyond retail. We aren’t an ordinary business, though. The Partnership is different because everyone who works here isn’t just an employee. We are Partners, with a shared responsibility for our success, and we share the rewards when we’re successful. Everything we do is powered by our unique Purpose: Working in Partnership for a happier world. Our Purpose inspires our principles, drives our decisions and acts as our guide, so that everything we do contributes to Happier People, Happier Business and a Happier World.
Critical purpose of the role
- Be a point of contact for food content in Waitrose.
- Skilled in crafting, writing and editing engaging content across multiple communication channels, including print and online (SEO).
- Responsible for commissioning and delivering food and drink news, features and franchises for omnichannel editorial and commercial Partnerships.
- An agile Food Content Producer who can adapt tone, style, and approach to suit different formats and platforms, producing high-quality content that resonates with passionate food lovers.
- Responsible for producing engaging multi-format, multi-channel content that translates business priorities into compelling storytelling, making weekly shopping a more exciting experience for passionate food lovers.
- Collaborate with food content creators to maximise reuse of recipe-led content in owned content marketing channels.
Primary Outcomes & Accountabilities
- Act in accordance with the Partnership’s purpose and democratic principles, constructively participating in co-ownership, and demonstrating to customers and each other that it is a better way of doing business.
- Share your knowledge, experiences, ideas and opinion to improve the Partnership, speaking honestly and frequently.
- Invest in your personal and professional development to achieve potential, by doing more, doing better, or doing different.
- Continuously engage with and actively contribute to your Profession.
- Take responsibility for actively engaging with change.
- Subject matter expert in food content, relevant for digital and printed application.
- Commission and produce compelling short and long form content across our content ecosystem, including food features, omnichannel franchises and news stories, ensuring alignment with editorial guidelines and brand voice.
- Support the planning, editing, commissioning, and delivery of a weekly trade-focused newspaper & supporting digital formats that enhance the shopping experience in-store and online.
- Create SEO-optimised content for recipe collection pages, individual recipe pages, and food guides, ensuring alignment with search intent and improving organic search visibility.
- Stay ahead of the latest Waitrose food trends, product development and releases, producers and suppliers, emerging ideas and brands, offering fresh, timely, and exciting content that speaks to our customer’s needs for discovery.
- Support the development of, establish and maintain the house style for recipe work and food content.
- Produce advertorials and commercial content that aligns with brand objectives while maintaining editorial integrity.
- Collaborate with Content Media teams to identify.
Measures of success
- Delivers programme of work to plan, on time, to budget and to agreed standards.
- Increase in content effectiveness.
- Accuracy of Food and Drink content including recipe content that meets nutritional and food safety policies.
- Integration of content across relevant channels.
- Delivery within budget and accurate reporting.
- Year on year efficiency gains.
- Audience reach, feedback and engagement metrics.
- Efficiencies in cost base.
- Growth in media revenue income.
- Effective stakeholder communication and coordination (internal and external) - 360 feedback opportunities for incremental media revenue, propose and implement solutions.
- Ensure all written content is accurate, clear, and free from errors, upholding high editorial standards and adhering to legal and safety compliance standards upholding Waitrose brand guidelines and governance.
- Work with Customer service and legal teams on appropriate responses to Customer feedback and questions.
- Cost control and efficient budget management, ensuring efficiency and effectiveness of spend against targets.
- Measure and report on performance of content produced.
- Support events and experiences, creating content as required.
- Act as the spokesperson, public face and brand ambassador for Waitrose Food & Drink content, including hosting and participating in internal and external events as required.
- Embrace technology, adopting a digital first content approach.
Skills
- Food marketing: Food and beverage subject matter expert: deep understanding, knowledge, experience of all food and beverage related matters and connected and networked with experts and talent within the industry.
- Written Communication: Excellent writing, briefing, commissioning, proofreading and editing skills. In depth understanding and experience of end to end content marketing production and process management both on and offline.
- Stakeholder Management: Identifies who is impacted by or involved in your goals/objectives and therefore who is key to achieving the desired successful outcomes. Understands the motivations and priorities of these stakeholders and takes these into account in order to build and manage sustainable relationships.
- Attention to detail: Restless in delivering high levels of accuracy, consistency, legal and safety compliance and house style.
- Project Management: Project management and planning: proficient in setting up models, managing and developing ways of working to effectively manage projects and stakeholders.
Qualifications & Experience
- Essential: 3-5 years of relevant editorial experience in writing and content creation, with a strong portfolio showcasing work across print, digital, and social.
- Strong writing skills, with the ability to craft compelling editorial content, advertorials, and digital content while maintaining brand voice and tone.
- A solid understanding of nutritional standards and UK government guidelines.
- A deep understanding of SEO principles, with the ability to optimise print and digital pages for organic search visibility.
- Proficiency in Adobe Creative Suite (InDesign) and experience with web content management systems.
- Experience in writing food-focused content, including food trends and food culture.
- Strong organisational skills and able to manage multiple projects simultaneously and meet deadlines.
- Excellent attention to detail, ensuring accuracy in all written content.
- Strong communication and collaboration skills.
- Desirable: Basic HTML/CSS.
- Relevant Marketing qualification.
- A solid understanding of Waitrose and food safety regulations and compliance standards, and have the minimum Food Hygiene Certificate Level 3 and HACCP Level 2.
- WSET Level 2 Wines.
- WSET Level 2 Spirits.
- Membership of The Guild Of Food Writers, or other similar professional organisation.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Food Content Editor (8-month FTC) employer: Dentsu Aegis Network Ltd.
At the John Lewis Partnership, we pride ourselves on being the UK's largest employee-owned business, where every Partner shares in our success and contributes to a happier world. Our vibrant work culture fosters collaboration and creativity, offering extensive opportunities for personal and professional growth, particularly in the dynamic food content sector. Located in London, we provide a unique environment that values diversity, encourages innovation, and supports flexible working arrangements, making it an exceptional place for passionate individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Food Content Editor (8-month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the food content industry, especially those connected to Waitrose or John Lewis. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best food content pieces. Make sure it’s easy to navigate and showcases your writing, editing, and SEO prowess. We love seeing creativity in action!
✨Tip Number 3
Prepare for the interview by researching the latest food trends and Waitrose's brand voice. Be ready to discuss how you can contribute to their mission of making shopping exciting for food lovers. Knowledge is power!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t miss out on this opportunity!
We think you need these skills to ace Food Content Editor (8-month FTC)
Some tips for your application 🫡
Show Off Your Writing Skills:Make sure your application showcases your best writing. We want to see how you craft engaging content, so include samples that highlight your ability to adapt tone and style for different formats.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you connect your background to our needs.
Highlight Your Food Knowledge:Since this role is all about food content, make sure to emphasise your expertise in food trends and culture. Share any relevant experiences or projects that demonstrate your passion and knowledge in this area.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Know Your Food Trends
Before the interview, dive deep into the latest food trends and products that Waitrose is focusing on. Being able to discuss current trends and how they relate to the role will show your passion and expertise in food content.
✨Showcase Your Writing Skills
Prepare a portfolio that highlights your best writing samples, especially those related to food content. Be ready to discuss your process for crafting engaging stories and how you adapt your tone for different platforms.
✨Understand SEO Inside Out
Brush up on your SEO knowledge, particularly how it applies to food content. Be prepared to explain how you would optimise recipes and articles for search visibility, as this is crucial for the role.
✨Engage with Stakeholders
Think about how you would manage relationships with various stakeholders. Prepare examples of how you've successfully collaborated with others in previous roles, as strong stakeholder management is key to success in this position.