Position Overview
The Addressable Solutions Lead will develop market‑leading addressable media solutions across YouTube, online video and display, creating scalable propositions that combine data, inventory, technology and measurement to deliver differentiated value to clients. The role sits at the heart of dentsu’s addressable media capability, building solutions that maximise proprietary assets and create strategic and commercial advantage in the market.
Key Responsibilities
- Take clear ownership of the addressable solutions roadmap, ensuring priorities, milestones and dependencies are actively managed and aligned into a central Master Roadmap that coordinates delivery across all solution areas.
- Act as the specialist lead across YouTube, OLV and display, with working knowledge of key ecosystems such as Google, Amazon, TTD, SSP curation and publisher‑direct/video partner environments.
- Drive smarter planning, optimisation and measurement across YouTube, online video and display, defining great performance and building insight‑led frameworks that improve value, sharpen activation, strengthen reporting and turn campaign learnings into better client outcomes and future solutions.
- Demonstrate strong working knowledge of agency tools, systems and media workflows, including ad serving, trafficking, measurement setup, taxonomy discipline and operational governance.
- Work closely with AV and Social solution leads to ensure consistency of thinking across audience strategy, measurement, commercial logic and integrated planning.
Qualifications & Skills
- Deep expertise in YouTube, online video, display and addressable programmatic media.
- Strong working knowledge of Google’s and Amazon ecosystem, plus broader programmatic platforms and publisher environments.
- Experience managing SSP and publisher relationships.
- Deep knowledge of the formats available across YouTube, online video and display, including how they function, where they add value, and the role they play within different planning, creative and performance objectives.
- Excellent knowledge of planning, buying, optimisation and measurement principles across addressable media.
- Strong understanding of audience‑led planning, activation and optimisation.
What We Offer
This is a permanent role based in the London office with flexible working arrangements. You will enjoy a competitive salary and a benefits package that can be tailored to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic.
