Creative Strategist | Remote, £35k-45k + 28 days holiday

Join to apply for the Creative Strategist | Remote, £35k-45k + 28 days holiday role at Dentology

Join to apply for the Creative Strategist | Remote, £35k-45k + 28 days holiday role at Dentology

OVERVIEW

If you’re obsessed with great creative, fluent in ad strategy, and ready to lead – this is your role.

Dentology is one of the UK’s fastest-growing patient acquisition agencies, working exclusively with high-end cosmetic dental practices. We’re a 25+ person team spanning performance creative, paid ads, and lead conversion – and we’re one of the only dental marketing agencies with strategy, production, and post-production all under one roof.

We create performance-driven creative that’s part of a full patient acquisition system – not a standalone asset. From high-production content shoots to paid campaigns and in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry.

Now we’re hiring aCreative Strategistto lead the direction of our video content. This is a high-impact, cross-functional role where you’ll own content strategy across our Meta ad campaigns, script conversion-focused short-form videos, and coordinate with editors and media buyers to bring creative to life.

You won’t be ticking boxes or filling in templates. You’ll be scripting, pitching, iterating, and optimising performance creative that drives real business outcomes – and doing it with world-class assets and a fast-growing team behind you.

WHAT YOU\’LL BE DOING

• Own the creative vision for client campaigns – from first hook to final CTA.
• Write conversion-focused briefs for high-production client content shoots and Dentology brand content.
• Script short-form videos for Meta ads, building on proven hook formulas and experimenting with new angles.
• Dig into the data – analyse CPL, CPB, hook drop-off and other metrics to spot patterns, form hypotheses, and iterate winning concepts.
• Proactively pitch new creative formats (e.g. UGC, VO-led, carousels, testimonials, high-production, etc.) to test with clients.
• Coordinate with editors and media buyers to ensure content gets produced, delivered, and launched in line with campaign timelines.
• Support Dentology’s internal marketing and content strategy.

WHAT WE\’RE LOOKING FOR

• roven experience writing copy, scripts, or creative briefs – ideally for performance-focused content (ads, landing pages, video, etc.)
• Experience in a social media, copywriting, or content marketing role.
• Strong understanding of Meta ad formats and what makes content convert.
• Strategic thinker with excellent attention to detail and a clear sense of messaging hierarchy.
• Comfortable interpreting campaign performance data and turning it into creative insight.
• Highly organised and proactive: able to manage multiple timelines, projects, and creative workflows.
• Confident working cross-functionally with editors, account managers, and media buyers.

SUCCESS IN THIS ROLE

6 Months

• You’re leading the development of briefs across client content shoots.
• You\’ve developed a strong understanding of what creative formats perform best and why.
• Editors and media buyers are fully aligned with your brief structure and delivery cadence.
• You’re proactively testing new formats and beginning to build a repeatable creative engine.

12 Months

• You’re driving creative strategy across our largest high-spend, fast-moving accounts.
• Your scripts are consistently producing top-performing content across the agency.
• You’ve built scalable systems for briefing, coordination, and creative analysis.
• You’re a core contributor to Dentology’s own brand content and creative direction.

18 Months

• You’re mentoring junior creatives and helping shape the evolution of our in-house creative systems.
• You’re a key driver of client results through strategic testing and content direction.
• You’re helping Dentology scale creative output without compromising quality or performance.
• You’re playing a pivotal role in defining what high-impact creative looks like in this category.

WHY JOIN DENTOLOGY?

• Incredible client base– You’ll work with some of the fastest-growing and most ambitious dental practices and dental groups in the UK.
• Real ownership– You’ll lead strategy, pitch new formats, and take full ownership of your creative lane.
• High-quality assets– You’ll have access to best-in-class creative assets produced by our in-house content team.
• Clear progression path– We are growing incredibly quickly, and there are tons of opportunities to step into senior roles, own new functions, and shape the creative department’s evolution.
• Remote-first– Work from anywhere while staying tightly connected to a high-performance, fast-moving team.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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