Equipment Sales Consultant - South in Lincoln

We’re looking for an experienced Equipment Consultant to join our Equipment team and help dental practices find the right equipment solutions for their business.

This is a fantastic opportunity for a commercially minded, relationship-focused sales professional to take ownership of a territory and work closely with customers throughout their equipment journey. From understanding a practice’s requirements and recommending the right solution, through to quotations, demonstrations and overseeing installations, you’ll provide a consultative approach that puts the customer at the heart of every decision.

Working alongside colleagues across DD Group, you’ll develop new and existing customer relationships, identify opportunities to grow your territory and promote our wider equipment and services offering, while delivering against your sales targets.

Main duties

• Sell capital dental equipment and associated services to new and existing customers, delivering a high-quality customer experience throughout.
• Build strong relationships with customers, taking the time to understand their requirements and recommend equipment and solutions that best meet their needs.
• Develop and manage your territory, identifying new opportunities and building a strong pipeline of prospective business.
• Achieve annual sales targets and objectives in line with the wider Equipment sales strategy.
• Maintain accurate sales pipelines, forecasts and customer activity through the Company’s CRM.
• Prepare customer quotations and support the management of customer accounts.
• Negotiate tender and contract terms, balancing customer requirements with the commercial needs of the business.
• Deliver product demonstrations and presentations, clearly communicating how our equipment and services can support customers and their practices.
• Project manage and oversee customer installations where required, working with internal teams to help deliver a smooth experience from sale through to completion.
• Provide customers with pre- and post-sales support, product education and training.
• Work collaboratively with colleagues across DD Group to develop your territory and promote our complete range of products, equipment and services.
• Support marketing activity through attendance at exhibitions, trade shows, conferences and other industry events.
• Analyse sales performance and activity to identify opportunities for further territory growth.
• Proactively generate new business through outbound activity, referrals, networking, targeted territory planning and joint customer visits with colleagues and supplier partners.
• Position and promote the Dental Directory 360 proposition by identifying opportunities to deliver integrated solutions that combine equipment, consumables, training, support, and finance.
• Take ownership of opportunities from initial enquiry through quotation, order, site survey, installation and final customer handover.

About you

• Previous experience within sales, ideally within dental, healthcare, medical equipment or another consultative sales environment.
• A strong commercial mindset with the drive and resilience to achieve sales targets and grow a territory.
• Excellent communication and relationship-building skills, with the ability to establish credibility and trust with customers.
• A consultative approach to sales, with the ability to understand customer requirements and recommend appropriate solutions.
• Strong negotiation and influencing skills.
• Good business judgement and commercial awareness.
• Strong organisational skills with the ability to manage a varied pipeline, multiple customers and projects simultaneously.
• Confident using CRM systems and other standard IT applications.
• Strong analytical and problem-solving skills.
• Comfortable working independently in a field-based role while collaborating closely with colleagues across the wider business.
• A technical background or experience selling technical products would be advantageous.
• Experience within the dental industry would be advantageous, but is not essential.
• CAD drawing experience would be beneficial, although training can be provided.
• A full UK driving licence is essential due to the field-based nature of the role.

What we offer

• Comprehensive employee discounts portal for shopping, gym memberships and days out
• Interest-free SmartPay loan scheme
• Cycle2Work scheme
• 33 days’ annual leave (including bank holidays)
• An extra day off for your birthday
• Company pension scheme
• Dental plan
• Company sick pay, life assurance and enhanced family leave
• Eye care vouchers
• Mental health support and virtual GP service

Who are DD Group?

DD Group is a leading provider of products, services and solutions to the dental and healthcare sectors. We support customers across the UK and beyond, helping healthcare professionals run efficient, compliant and successful practices through an extensive range of products, equipment, digital solutions and specialist services.

Our people are at the heart of what we do, and by joining DD Group you’ll become part of a business focused on delivering great service to our customers while continuing to invest in our people, technology and future growth.