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For Companies At a Glance
- Tasks: Lead and optimise a high-performance growth engine across various marketing channels.
- Company: Join a dynamic startup aiming for rapid growth and innovation.
- Benefits: Competitive salary, flexible remote work, and opportunities for professional development.
- Why this job: Make a real impact by driving growth strategies in a fast-paced environment.
- Qualifications: Experience in scaling growth engines and managing substantial media budgets.
- Other info: Collaborative culture with a focus on data-driven decision making.
The predicted salary is between 72000 - 108000 £ per year.
Reporting to: GM or CEO (depending on structure)
Department/Team: Growth / Marketing
Preferred Location: UK / Remote EMEA time zone preferred
Expected Start Date: ASAP
Contract Type: Full-time
Manages: Creative Strategy Lead/Producer, Performance Manager, Analytics/BI Lead, Funnel Specialist
The Mission
To architect, execute, and optimize a high-performance growth engine across paid acquisition, creative, funnel, and data systems - designed to scale Dent from a founder-led brand to a repeatable, system-led growth model, on track to reach £21M ARR by end of 2027.
The Role
Key Responsibilities
- Own the Performance Engine
- Lead paid acquisition across Meta, Google, LinkedIn, YouTube, etc.
- Hit clear CAC/LTV targets and manage ROAS optimization.
- Allocate and scale a media budget (£750k–£1M/year).
- Lead Creative Strategy
- Partner with internal/external creators to produce compelling ad concepts that drive high quality leads.
- Build and manage a creative testing engine (message, format, hook).
- Ensure creative aligns with program positioning and target segments.
- Funnel & Conversion Optimization
- Diagnose and optimize every step of the funnel: from lead to Gameplan to sale.
- Build and implement triage, lead scoring, and retargeting systems.
- Work cross-functionally to increase workshop-to-sale conversion to 20%+ by Sept.
- Data & Analytics Leadership
- Own weekly reporting on key growth KPIs and runs a weekly cross-functional growth sync on all growth levers, experiments and outcomes.
- Drive CRM + attribution accuracy for fast, data-led decisions.
- Identify and unblock funnel bottlenecks and rate-limiting steps.
- Cross-Functional Revenue Ownership
- Act as the connective tissue between Marketing, Sales, and Product.
- Co-own the North Star metric and weekly revenue targets.
- Drive continuous feedback loops between teams to increase efficiency.
Key Outcomes / Objectives
- Reduce CAC while increasing lead quality across all paid channels.
- Restore workshop-to-sale conversion rate to 20%+ by Q3.
- Launch and scale a rapid creative testing engine.
- Build a unified CRM and attribution stack that enables performance insight.
- Contribute to revenue growth in line with £7M CY2025 and £24M CY2027 targets.
About you
Must-Have Qualifications
- Track record scaling a growth engine in a high-growth startup or SaaS environments
- Direct experience managing £500k+ in paid media annually.
- Proven ability to align creative, performance, and funnel teams around revenue outcomes.
Nice-to-Have Additions
- Experience transitioning from founder-led to system-led marketing.
- Exposure to GTM motions in international markets (UK/US/APAC).
- Familiarity with mainstream CRM systems.
Essential Personal Attributes
- Strategic, data-driven thinker who thrives in fast-paced environments.
- Calm under pressure; able to lead decisively across ambiguity.
- Deep customer empathy and ability to translate insights into action.
- Natural cross-functional collaborator and revenue owner.
Head of Marketing in London employer: Dent Accelerators UK Ltd
Contact Detail:
Dent Accelerators UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how you can fit into their team and contribute to their growth goals.
✨Tip Number 3
Practice your pitch! You need to clearly communicate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead our marketing efforts and help us scale. Share why this position speaks to you and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience and skills. We’re looking for someone who can manage a performance engine and optimise funnels, so be specific about your past achievements in these areas. Show us how your background aligns with what we need!
Be Data-Driven: Since we're all about data at StudySmarter, include metrics and results from your previous roles. Whether it’s reducing CAC or increasing conversion rates, we want to see how you've used data to drive decisions and achieve growth. Numbers speak louder than words!
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. A personal touch is great, but make sure it doesn’t overshadow your qualifications. And don’t forget to apply through our website!
How to prepare for a job interview at Dent Accelerators UK Ltd
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and ROAS. Brush up on your past experiences where you've successfully managed budgets and optimised performance. Be ready to discuss specific figures and outcomes to show how you can drive growth.
✨Showcase Your Creative Strategy
Prepare examples of successful ad campaigns you've led, especially those that involved collaboration with creators. Highlight how you approached creative testing and what results you achieved. This will show your potential employer that you can align creative efforts with performance goals.
✨Funnel Mastery is Key
Be prepared to discuss your experience in diagnosing and optimising sales funnels. Share specific strategies you've implemented to improve conversion rates and how you’ve tackled bottlenecks. This will demonstrate your ability to enhance the customer journey and drive sales.
✨Cross-Functional Collaboration
Since this role requires working closely with Sales and Product teams, think of examples where you've successfully collaborated across departments. Discuss how you facilitated communication and feedback loops to achieve common goals. This will highlight your ability to be the 'connective tissue' within the organisation.
