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For Companies At a Glance
- Tasks: Lead marketing strategies to drive growth and optimise performance across various channels.
- Company: Join a dynamic startup aiming for £21M ARR by 2027.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Be at the forefront of innovative marketing strategies in a fast-paced environment.
- Qualifications: Experience in scaling growth engines and managing substantial media budgets.
- Other info: Collaborative culture with a focus on data-driven decision making.
The predicted salary is between 72000 - 108000 £ per year.
Reporting to: GM or CEO (depending on structure)
Department / Team: Growth / Marketing
Preferred Location: UK / Remote EMEA time zone preferred
Expected Start Date: ASAP
Contract Type: Full-time
Manages: Creative Strategy Lead / Producer, Performance Manager, Analytics / BI Lead, Funnel Specialist
The Mission
To architect, execute, and optimize a high-performance growth engine across paid acquisition, creative, funnel, and data systems - designed to scale Dent from a founder-led brand to a repeatable, system-led growth model, on track to reach £21M ARR by end of 2027.
The Role
Key Responsibilities
- Own the Performance Engine
- Lead paid acquisition across Meta, Google, LinkedIn, YouTube, etc.
- Hit clear CAC / LTV targets and manage ROAS optimization.
- Allocate and scale a media budget (£750k–£1M / year).
- Partner with internal / external creators to produce compelling ad concepts that drive high quality leads.
- Build and manage a creative testing engine (message, format, hook).
- Ensure creative aligns with program positioning and target segments.
- Diagnose and optimize every step of the funnel: from lead to Gameplan to sale.
- Build and implement triage, lead scoring, and retargeting systems.
- Work cross-functionally to increase workshop-to-sale conversion to 20%+ by Sept.
- Own weekly reporting on key growth KPIs and run a weekly cross-functional growth sync on all growth levers, experiments and outcomes.
- Drive CRM + attribution accuracy for fast, data-led decisions.
- Identify and unblock funnel bottlenecks and rate-limiting steps.
- Act as the connective tissue between Marketing, Sales, and Product.
- Co-own the North Star metric and weekly revenue targets.
- Drive continuous feedback loops between teams to increase efficiency.
Key Outcomes / Objectives
- Reduce CAC while increasing lead quality across all paid channels.
- Restore workshop-to-sale conversion rate to 20%+ by Q3.
- Launch and scale a rapid creative testing engine.
- Build a unified CRM and attribution stack that enables performance insight.
- Contribute to revenue growth in line with £7M CY2025 and £24M CY2027 targets.
About you
Must-Have Qualifications
- Track record scaling a growth engine in a high-growth startup or SaaS environments.
- Direct experience managing £500k+ in paid media annually.
- Proven ability to align creative, performance, and funnel teams around revenue outcomes.
Nice-to-Have Additions
- Experience transitioning from founder-led to system-led marketing.
- Exposure to GTM motions in international markets (UK / US / APAC).
- Familiarity with Customer.io, and mainstream CRM systems.
Essential Personal Attributes
- Strategic, data-driven thinker who thrives in fast-paced environments.
- Calm under pressure; able to lead decisively across ambiguity.
- Deep customer empathy and ability to translate insights into action.
- Natural cross-functional collaborator and revenue owner.
Head of Marketing employer: Dent Accelerators UK Ltd
Contact Detail:
Dent Accelerators UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their growth journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own compelling stories. Focus on your achievements and how they align with the role's requirements. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team and ready to contribute to our ambitious goals.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Get to Know Us: Before you dive into the application, take a moment to explore our website and understand what we’re all about. Familiarising yourself with our mission and values will help you tailor your application to show how you fit right in!
Tailor Your Application: Make sure to customise your application for the Head of Marketing role. Highlight your experience with scaling growth engines and managing paid media budgets, as these are key aspects of the job. We want to see how your skills align with our goals!
Show Your Creative Side: Since this role involves leading creative strategy, don’t shy away from showcasing your past work or ideas. Include examples of successful campaigns you've led or innovative strategies you've implemented. We love seeing creativity in action!
Follow the Application Process: Remember to apply through the ScoreApp link provided in the job description. It’s super important to follow the process as it helps us streamline applications and ensures yours gets the attention it deserves!
How to prepare for a job interview at Dent Accelerators UK Ltd
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and ROAS. Brush up on your numbers and be ready to discuss how you've managed budgets in the past, especially if you've handled £500k+ in paid media. This shows you can hit those ambitious targets!
✨Showcase Your Creative Strategy
Prepare examples of successful ad campaigns you've led, particularly those that involved collaboration with creators. Be ready to discuss how you aligned creative concepts with target segments and how you measured their success. This will highlight your ability to drive high-quality leads.
✨Funnel Mastery is Key
Understand the entire customer journey from lead to sale. Be prepared to talk about specific strategies you've implemented to optimise funnels and improve conversion rates. Mention any experience with triage or lead scoring systems, as this will resonate well with the role's requirements.
✨Cross-Functional Collaboration
This role requires working closely with Sales and Product teams. Think of examples where you've successfully collaborated across departments to achieve revenue goals. Highlight your ability to create feedback loops and drive efficiency, as this will show you're a natural fit for the team dynamic.
