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For Companies At a Glance
- Tasks: Lead trade marketing for premium whisky and spirits, driving brand visibility and executing campaigns.
- Company: Join a dynamic team in Scotland, focused on world-class whisky and premium drinks.
- Benefits: Enjoy competitive salary, bonus potential, and hybrid working options.
- Why this job: Be part of a vibrant culture, making an impact in the premium drinks market.
- Qualifications: Experience in trade marketing for whisky or premium spirits is essential; passion for Scotch is a plus.
- Other info: This role offers a unique blend of strategy and hands-on execution.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Trade Marketing Manager – Rare Whisky & Premium Drinks. Based in Scotland with hybrid working. The role reports to the UK Sales Director and will be the key interface between marketing and sales for whisky, premium branded spirits and champagne across UK trade channels. This role combines strategic planning with hands-on execution, working closely with internal stakeholders, distributors, agencies and trade partners.
Responsibilities
- Drive visibility, availability and advocacy of world-class whisky, premium branded spirits and champagne brands across UK trade channels.
- Ensure brand plans are brought to life in the trade environment with impact and consistency, coordinating with internal teams, distributors, agencies and trade partners.
- Plan and execute trade activations and customer marketing campaigns across On- and Off-trade channels.
- Develop and implement trade marketing strategy aligned with brand objectives and commercial goals.
Qualifications
- Proven Trade Marketer / Shopper Marketer with experience in whisky and premium spirits categories.
- Experience planning and executing trade activations and customer marketing campaigns across On- & Off-trade.
- Evidence of developing and implementing trade marketing strategy aligned with brand objectives and commercial goals.
- A passion for great Scotch whisky is highly desirable.
Salary & Benefits
Base pay range: competitive salary with bonus up to 20%.
Location
Based in Scotland with hybrid working.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Sales, Marketing, and Business Development
Industries
- Food and Beverage Services; Food and Beverage Manufacturing
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Trade Marketing Manager - Rare Whisky & Premium Drinks employer: Denholm Associates
Contact Detail:
Denholm Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager - Rare Whisky & Premium Drinks
✨Tip Number 1
Network with professionals in the whisky and premium spirits industry. Attend trade shows, tastings, and industry events to meet potential colleagues and learn about the latest trends. Building relationships can give you insights into the role and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the brands you'll be working with. Research their marketing strategies, recent campaigns, and how they position themselves in the market. This knowledge will help you demonstrate your passion and understanding of the brand during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful trade activations you've executed in the past. Highlight your strategic planning skills and how you've aligned marketing efforts with sales goals. This will showcase your ability to drive results in a similar role.
✨Tip Number 4
Stay updated on industry news and trends related to whisky and premium drinks. Follow relevant publications and join online forums or groups. Being knowledgeable about current events will help you engage in meaningful conversations during interviews and show your commitment to the field.
We think you need these skills to ace Trade Marketing Manager - Rare Whisky & Premium Drinks
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Trade Marketing Manager position. Tailor your application to highlight relevant experience in whisky and premium spirits.
Craft a Compelling CV: Ensure your CV showcases your experience in trade marketing, particularly in the whisky and premium drinks sectors. Use specific examples of past campaigns or strategies you've implemented that align with the role's requirements.
Write a Tailored Cover Letter: In your cover letter, express your passion for Scotch whisky and how it relates to your professional background. Highlight your strategic planning skills and hands-on execution experience, making sure to connect them to the company's goals.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for a marketing role.
How to prepare for a job interview at Denholm Associates
✨Know Your Brands
Familiarise yourself with the specific whisky and premium drinks brands that the company represents. Be prepared to discuss their unique selling points and how you can enhance their visibility in the market.
✨Showcase Your Strategic Thinking
Prepare examples of past trade marketing strategies you've developed and executed. Highlight how these strategies aligned with brand objectives and led to measurable results, especially in the whisky or premium spirits categories.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various stakeholders, be ready to share experiences where you successfully collaborated with internal teams, distributors, or agencies to achieve common goals.
✨Passion for Whisky
Express your enthusiasm for Scotch whisky and the premium drinks industry. Share any personal experiences or knowledge that showcase your genuine interest, as this can set you apart from other candidates.
