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- Tasks: Lead content creation and engagement on Instagram and TikTok for a premium brand.
- Company: Join a leading consumer-goods brand based in Edinburgh, known for its innovation.
- Benefits: Enjoy a collaborative work environment with opportunities for creativity and growth.
- Other info: This is a 6-month contract role with potential for future opportunities.
- Why this job: Make a real impact on brand growth while working with a dynamic team.
- Qualifications: 3–5 years in social media management, especially with Instagram and TikTok.
The predicted salary is between 30000 - 42000 £ per year.
Denholm are delighted to be working with a leading premium consumer-goods brand based in Edinburgh. We are seeking a skilled and strategic Global Social Media Coordinator to lead content development and engagement across our client’s Instagram and TikTok platforms for an initial 6-month contract. The ideal candidate is a creative thinker with a strong understanding of social media trends and a proven ability to turn followers into loyal brand advocates. This is a key role within a small, collaborative team—balancing content creation with data-driven decision-making to drive growth and engagement.
Key Responsibilities
- Social Media Calendar Management
- Develop and maintain a dynamic, forward-looking content calendar for Instagram and TikTok.
- Ensure consistent, high-quality posting aligned with brand guidelines and tone of voice.
- Content Development & Community Engagement
- Create engaging, educational, and entertaining employee-generated content (EGC).
- Curate and incorporate user-generated content (UGC) to enhance community connection.
- Monitor platform conversations and engage with the audience in a timely, thoughtful manner.
- Collaborate with influencers and manage content campaigns from concept to completion.
- Stay informed on platform trends, tools, and features—proposing innovative ways to connect with our audience.
- Analytics & Performance Optimization
- Track, analyse, and report on content performance across key metrics (engagement, reach, virality).
- Use insights to iterate and improve content strategy and execution.
Experience
- 3–5+ years in social media management, with a strong focus on Instagram and TikTok.
- Demonstrated success managing influencer relationships and campaign execution.
Skills
- Strong understanding of short-form video content and platform-specific best practices.
- Exceptional copywriting skills with a creative and audience-first mindset.
- Excellent project management abilities; capable of managing multiple priorities simultaneously.
- Proficient with content management systems (Sprout, Notion experience is a plus).
This is an excellent opportunity to work in a collaborative and agile work environment whilst providing a tangible impact on brand growth and community development. You will have the ability to innovate, experiment, and lead in a fast-evolving digital landscape. If you are interested in joining a global brand name in consumer goods, get in touch today!
Social Media Coordinator employer: Denholm Associates
Contact Detail:
Denholm Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Coordinator
✨Tip Number 1
Familiarise yourself with the brand's current social media presence. Spend time engaging with their content on Instagram and TikTok, noting what works well and where there might be opportunities for improvement. This will help you demonstrate your understanding of their brand voice and audience during any discussions.
✨Tip Number 2
Stay updated on the latest trends in social media, particularly on Instagram and TikTok. Being able to discuss recent viral campaigns or emerging features can show your passion for the industry and your proactive approach to content creation.
✨Tip Number 3
Prepare examples of your previous work that highlight your ability to create engaging content and manage community interactions. Having a portfolio ready can set you apart and provide tangible evidence of your skills and creativity.
✨Tip Number 4
Network with professionals in the social media space, especially those who have experience with influencer collaborations. Building relationships can provide insights into best practices and may even lead to referrals or recommendations for the role.
We think you need these skills to ace Social Media Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly with Instagram and TikTok. Include specific examples of campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of current trends. Mention how your skills align with the responsibilities outlined in the job description, especially in content creation and community engagement.
Showcase Your Creativity: If possible, include a portfolio or links to social media accounts you’ve managed. Highlight any innovative content strategies you’ve implemented and their impact on audience engagement.
Highlight Analytical Skills: Emphasise your ability to track and analyse social media performance metrics. Provide examples of how you've used data to inform content strategy and improve engagement rates in previous roles.
How to prepare for a job interview at Denholm Associates
✨Showcase Your Creativity
As a Social Media Coordinator, creativity is key. Prepare examples of your previous work that highlight your ability to create engaging content. Bring along a portfolio or screenshots of successful campaigns you've managed, especially on Instagram and TikTok.
✨Know the Brand Inside Out
Research the consumer-goods brand thoroughly before the interview. Understand their tone of voice, target audience, and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Be Data-Driven
Since the role involves analytics and performance optimisation, be ready to discuss how you've used data to inform your social media strategies in the past. Prepare to share specific metrics and outcomes from your previous campaigns.
✨Engagement is Key
Highlight your experience with community engagement. Be prepared to discuss how you've interacted with followers, managed user-generated content, and collaborated with influencers. Show that you understand the importance of building a loyal community around the brand.