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For Companies At a Glance
- Tasks: Own and execute Cobry's content strategy to drive traffic and engagement.
- Company: Join a fast-growing Google Cloud powerhouse with a unique marketing approach.
- Benefits: Enjoy a 4-day work week, remote-first culture, and continuous professional development.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape a distinctive B2B brand and directly influence company growth.
- Qualifications: Exceptional writing skills and strong understanding of SEO fundamentals.
The predicted salary is between 40000 - 50000 £ per year.
About Cobry
Cobry is a fast-growing Google Cloud powerhouse, specializing in Workspace, AI, and Data Analytics. We've built our reputation on high-impact, distinctive marketing that cuts through the B2B noise via LinkedIn, YouTube, and strategic SEO. Our approach is rooted in authentic storytelling and a defiant point of view, translating complex cloud architecture into human narratives. We are scaling a content engine designed to command authority, spark inbound growth, and foster a loyal community of decision-makers and technical implementers alike.
The Role
We are hiring a Content & Growth Marketer to own and execute Cobry's content strategy end‑to‑end. This is not a coordination role. This is a hands‑on, high‑ownership position responsible for building a scalable content engine that drives traffic, engagement, and pipeline. You will be embedded in the team, working closely with sales, leadership, and subject matter experts to create content that is insightful, differentiated, and commercially impactful.
Key Responsibilities
- SEO & Blog Growth
- Own and execute Cobry's SEO strategy ("Eat Their Lunch" approach)
- Use tools like Ahrefs to identify high-performing competitor content
- Create high-quality, insight-led blog content that outperforms competitors
- Optimise content for search intent, rankings, and engagement
- Track keyword performance and organic traffic growth
- LinkedIn & Content Enablement
- Manage Cobry's LinkedIn presence (company page + team amplification)
- Coach internal team members to create authentic, high-performing posts
- Run fortnightly content sessions with employees
- Repurpose blog content into social formats
- Contribute to a consistent posting cadence and strong brand voice
- Measurement & Reporting
- Build and maintain a Looker Studio dashboard (GA4, HubSpot, SEO data)
- Track performance across: Reach (traffic, impressions), Engagement (time on page, interactions), Conversion (leads, pipeline)
- Produce monthly content performance reports
- Conduct quarterly content audits (audience + content type alignment)
- Growth Experiments & Campaigns
- Beyond core content, you'll have the freedom to test and scale new growth initiatives, such as:
- Webinars and virtual events
- In-person events and roundtables
- Campaign launches and content series
- Partnerships and co‑marketing opportunities
- Video content and YouTube experimentation
Skills & Experience
- Essential
- Exceptional writing ability (clear, engaging, non‑corporate tone)
- Strong understanding of SEO fundamentals (keywords, SERPs, intent)
- Actively embraces and applies AI within the marketing function (e.g. content creation, research, workflow automation), using emerging tools (such as Claude) to drive efficiency, insight, and performance
- Ability to work autonomously in a fast‑paced environment
- Commercial awareness – understands how content drives pipeline
- Preferred
- Experience using tools such as Ahrefs, GA4, HubSpot
- Active personal presence on LinkedIn or other platforms
- Interest in cloud technology, AI, or SaaS
- Comfortable appearing in video content (nice‑to‑have)
Ways of Working
- Self‑directed and proactive – identifies opportunities without needing briefs
- Collaborative – works closely with subject matter experts and sales
- Data‑informed – uses performance metrics to guide decisions
Why Join Cobry?
- High ownership, high impact role
- Opportunity to shape a distinctive B2B brand
- Direct influence on company growth
- Fast‑moving, collaborative environment
We want to look after you!
- 4 Day Working Week (Mon – Thurs)
- Remote‑first working – no obligation to visit office
- Calm Subscription
- Cobry Book Club (purchase 2 books a month)
- Support of Continuous Professional Development
- Cycle to Work Scheme
- Enhanced Pension Contributions
- Floating Bank Holidays
- Love Electric Car Scheme
- Performance‑related Pay bonus
- Private Medical Insurance (Vitality)
- Tea/Coffee Subscription (Dear Green sent quarterly)
- Support for 'Work From Home' setup e.g. chair, keyboard etc
Content & Growth Manager in Scotland employer: Denholm Associates
Contact Detail:
Denholm Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Growth Manager in Scotland
✨Tip Number 1
Get your LinkedIn game on point! Make sure your profile is polished and showcases your skills in content creation and SEO. Engage with relevant posts, share insights, and connect with industry professionals to build your network.
✨Tip Number 2
Don’t just apply – stand out! When you apply through our website, tailor your application to highlight how your experience aligns with Cobry's mission. Show us how you can drive traffic and engagement with your unique storytelling approach.
✨Tip Number 3
Prepare for the interview by researching Cobry’s recent campaigns and content strategies. Bring ideas to the table on how you can enhance their SEO and social media presence. We love proactive thinkers!
✨Tip Number 4
Follow up after your interview! A quick thank-you note expressing your enthusiasm for the role can leave a lasting impression. It shows you’re genuinely interested in being part of the Cobry team.
We think you need these skills to ace Content & Growth Manager in Scotland
Some tips for your application 🫡
Show Off Your Writing Skills: This role is all about exceptional writing, so make sure your application reflects that! Use a clear and engaging tone, just like you would in your content. We want to see your personality shine through!
Highlight Your SEO Know-How: Since you'll be owning our SEO strategy, it's crucial to demonstrate your understanding of SEO fundamentals. Mention any tools you've used, like Ahrefs, and share examples of how you've optimised content for search intent and rankings.
Be Authentic and Engaging: Cobry values authentic storytelling, so let your application tell a story about your journey and experiences. Avoid corporate jargon and keep it relatable. We want to connect with the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you're proactive!
How to prepare for a job interview at Denholm Associates
✨Know Your SEO Basics
Since the role heavily focuses on SEO, brush up on your understanding of keywords, SERPs, and search intent. Be ready to discuss how you would apply these concepts in a practical setting, perhaps even referencing tools like Ahrefs that you've used before.
✨Showcase Your Writing Skills
Prepare samples of your writing that reflect a clear, engaging, and non-corporate tone. Cobry values authentic storytelling, so be ready to explain your writing process and how you tailor content for different audiences.
✨Demonstrate Your Data Savvy
Familiarise yourself with data analytics tools like GA4 and HubSpot. Be prepared to discuss how you would use metrics to inform your content strategy and track performance, as this role requires a data-informed approach.
✨Be Ready for Growth Experiments
Think about innovative growth initiatives you've implemented in the past. Whether it's webinars, virtual events, or social media campaigns, come equipped with ideas that could help Cobry scale its content engine and drive engagement.