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- Tasks: Lead marketing campaigns and create engaging content for independent retailers.
- Company: Established Scottish wholesaler with a focus on convenience retail.
- Benefits: Competitive salary, autonomy in role, and opportunity to influence marketing strategy.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Take ownership of marketing activities and see your impact on sales and customer engagement.
- Qualifications: 3-6 years of marketing experience, preferably in FMCG or retail.
The predicted salary is between 36000 - 60000 £ per year.
A well-established Scottish wholesaler serving independent convenience retailers and symbol stores is looking for an experienced, hands-on marketer to take full ownership of its marketing activity. The business supplies a wide range of FMCG products, promotions and services, working closely with suppliers and retail partners to deliver competitive pricing, compelling promotional programmes and high levels of service, both in depot and through a growing online ordering platform.
This role is an opportunity to step into a broad, end-to-end marketing position with real responsibility and influence. You will lead trade marketing activity, shape how promotions are communicated to customers, manage supplier-led campaigns and play a key role in driving awareness and adoption of digital tools. It is ideally suited to a confident generalist who enjoys variety, autonomy and being close to the commercial heartbeat of the business, rather than operating within a narrow marketing remit.
You will plan and deliver trade marketing campaigns that support supplier activity, promotions and seasonal events, ensuring they are commercially focused and relevant to independent retailers. The role involves creating a wide range of printed and digital promotional materials, including flyers, POS, posters and digital content, as well as managing the content calendar for customer communications, social media and email updates.
You will work directly with suppliers on joint campaigns, funded activity and co-branded promotions, while also supporting the launch and ongoing use of the online ordering platform through targeted and engaging communications. Maintaining brand consistency across all customer and supplier touchpoints will be a core part of the role, alongside producing content that resonates with independent convenience retailers and reflects how they operate commercially.
You will track campaign performance and customer engagement, using insight to refine future activity, manage marketing budgets to ensure strong commercial alignment, and support the sales team with presentations, pitch decks and promotional materials.
You will succeed in this position if you are proactive, commercially minded and comfortable working independently. You should be confident managing campaigns from concept through to delivery, creating your own marketing materials, and building strong working relationships with suppliers and internal teams. This role suits someone who enjoys taking ownership, making decisions and seeing the direct impact of their work on sales and customer engagement.
The ideal candidate will have around three to six years’ marketing experience, ideally within FMCG, wholesale, convenience retail or a similar trade-focused environment. You will be a hands-on, generalist marketer with strong written communication skills and experience creating content for trade audiences.
Website, Social & Trade Marketing Manager in Glasgow employer: Denholm Associates
Contact Detail:
Denholm Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website, Social & Trade Marketing Manager in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, local events, or even online webinars. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content, and any digital tools you've used. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in areas like trade marketing and digital engagement. And remember, apply through our website for the best chance!
We think you need these skills to ace Website, Social & Trade Marketing Manager in Glasgow
Some tips for your application 🫡
Show Your Marketing Skills: Make sure to highlight your hands-on marketing experience in your application. We want to see how you've taken ownership of campaigns and driven results, especially in FMCG or retail environments.
Tailor Your Content: When writing your application, tailor your content to reflect the job description. Use similar language and focus on your experience with trade marketing, promotions, and digital tools to show us you’re a perfect fit.
Be Proactive and Confident: We love candidates who are proactive and confident! In your application, share examples of how you've made decisions and taken initiative in past roles. This will help us see your potential impact on our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Denholm Associates
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially how it relates to trade marketing. Be ready to discuss recent trends, successful campaigns, and how they could apply to the role you're interviewing for.
✨Showcase Your Creativity
Prepare examples of past marketing materials you've created, whether they're flyers, digital content, or social media posts. Highlight how your creative approach has driven engagement and sales, as this role requires a hands-on marketer who can produce compelling content.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you've tracked campaign performance in the past. Discuss specific metrics you’ve used to measure success and how you’ve adjusted strategies based on insights. This shows you’re not just creative but also commercially minded.
✨Build Rapport with Suppliers
Since this role involves working closely with suppliers, think of ways to demonstrate your relationship-building skills. Share experiences where you’ve successfully collaborated on campaigns or managed joint promotions, showing that you can foster strong partnerships.