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- Tasks: Lead global brand strategy and create compelling campaigns for a premium whisky brand.
- Company: Join a dynamic international drinks business with a strong brand presence.
- Benefits: Competitive salary, creative freedom, and opportunities for global impact.
- Why this job: Shape a flagship brand and tell powerful stories that resonate worldwide.
- Qualifications: Experience in brand management, FMCG, and multi-channel campaign delivery.
- Other info: Fast-paced environment with opportunities for innovation and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our client, a premium international drinks business with an expanding global footprint, is seeking a Global Brand Manager to champion one of its flagship whisky brands across priority international markets. This is a brand‑first role, focused on shaping and elevating the global brand world, strengthening distinctiveness, and driving long‑term equity alongside commercial performance.
You will lead the development and delivery of annual brand plans aligned to global strategy, ensuring every activation—from digital and experiential to PR, retail and trade—reinforces a clear, compelling positioning. As brand custodian, you will own campaign development end‑to‑end, oversee toolkit creation, and ensure absolute visual and tonal consistency across all markets and touchpoints.
At the heart of the role is powerful brand storytelling. You will translate consumer insight, cultural trends and category dynamics into inspiring creative platforms that travel across markets. Working closely with internal teams and external agencies, you will brief and develop world‑class creative, manage asset production, and deliver integrated campaigns that build salience and drive consideration.
You will monitor performance KPIs and campaign effectiveness, using data and insight to refine strategy and optimise impact. In addition to leading the core whisky brand, you will contribute strategic thinking and activation support across selected innovation and portfolio projects, including new product development and packaging evolution, ensuring all initiatives ladder up to a cohesive brand architecture.
Client‑side spirits or FMCG experience is essential, with a strong grounding in brand‑building principles and experience delivering multi‑channel campaigns in competitive categories. The successful candidate will bring strong brand or marketing experience, ideally within premium drinks, alongside excellent storytelling capability, digital fluency and strong creative judgement. Commercially aware yet brand‑led in mindset, you will be highly organised, confident managing agencies and stakeholders across markets, and passionate about building distinctive, globally resonant brands in a fast‑paced environment.
Global Brand Manager in Glasgow employer: Denholm Associates
Contact Detail:
Denholm Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your brand storytelling skills! When you get the chance to meet potential employers, share examples of how you've successfully crafted compelling narratives for brands. This will demonstrate your fit for the Global Brand Manager role.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire and express your interest in working with them. You never know when they might have an opportunity that’s not advertised yet.
✨Tip Number 4
Keep an eye on performance metrics! Familiarise yourself with key performance indicators relevant to brand management. Being able to discuss how you’ve used data to drive campaign success will set you apart from other candidates.
We think you need these skills to ace Global Brand Manager in Glasgow
Some tips for your application 🫡
Show Your Passion for Branding: When writing your application, let your enthusiasm for brand management shine through. We want to see how you can champion a brand and elevate its presence in the market. Share specific examples of how you've done this in the past!
Be Data-Driven: Since this role involves monitoring performance KPIs, make sure to highlight your experience with data and insights. We love candidates who can use numbers to tell a story and refine strategies. Don’t forget to mention any tools or methods you’ve used!
Craft Compelling Narratives: At StudySmarter, we value powerful storytelling. In your application, demonstrate your ability to translate consumer insights into engaging campaigns. Use vivid examples that showcase your creative platforms and how they resonated across different markets.
Tailor Your Application: Make sure your application is tailored to the Global Brand Manager role. We appreciate candidates who take the time to align their skills and experiences with our needs. Apply through our website and show us why you're the perfect fit for this exciting opportunity!
How to prepare for a job interview at Denholm Associates
✨Know Your Brand Inside Out
Before the interview, dive deep into the whisky brand you'll be managing. Understand its history, values, and unique selling points. Be ready to discuss how you can elevate its presence in international markets and what strategies you would implement to strengthen its distinctiveness.
✨Showcase Your Storytelling Skills
Since powerful brand storytelling is at the heart of this role, prepare examples of past campaigns where you successfully translated consumer insights into compelling narratives. Highlight your creative process and how you ensured consistency across various channels.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used data and KPIs to refine brand strategies in previous roles. Share specific instances where your insights led to optimised campaign performance, showcasing your ability to blend creativity with commercial awareness.
✨Engage with Cultural Trends
Familiarise yourself with current cultural trends that could impact the spirits market. Bring ideas on how these trends can be integrated into brand activations. This shows your proactive approach and understanding of the competitive landscape.