At a Glance
- Tasks: Shape category strategy for premium spirits and influence commercial decisions.
- Company: Fast-growing premium drinks business with a diverse portfolio.
- Benefits: Flexible fractional engagement, hybrid working, and direct exposure to leadership.
- Other info: Collaborate with Sales and Marketing teams in a dynamic environment.
- Why this job: Make a real impact by turning data into compelling stories that drive strategy.
- Qualifications: Experience with Nielsen, CGA, or IWSR and strong analytical skills.
The opportunity you've been waiting for. This is a category management role with real influence. The recommendations you build land directly in commercial strategy, shaping how the business sells whisky, gin, rum, vodka, tequila and liqueurs across On Trade and Off Trade channels alike. It is a fractional engagement, working closely with Sales, Marketing and Commercial teams as a trusted insight partner, with direct exposure to senior leadership and strategic commercial projects.
How you'll make your mark
This is a role where rigorous analysis and sharp storytelling have to work together.
What you'll own
- Build category narratives and performance dashboards using Nielsen, CGA, IWSR, Assosia or similar data, then translate them into commercially relevant recommendations.
- Shape category strategy across premium spirits segments including whisky, gin, rum, vodka, tequila and liqueurs.
- Influence positioning and execution across both On Trade and Off Trade channels.
- Act as the trusted insight partner for Sales, Marketing and Commercial teams, grounding decisions in robust market analysis.
- Present and defend recommendations to stakeholders at every level, from category teams through to senior leadership.
- Build relationships across the business that make insight central to how decisions get made.
What's in it for you
- A fractional, day rate engagement, with full details shared directly with shortlisted candidates.
- Hybrid working, based from Bathgate.
- Direct exposure to senior leadership and strategic commercial projects.
- Real influence over category strategy across a premium spirits portfolio, with the flexibility built into a fractional structure.
A Bit More About The Business
This is a fast-growing, ambitious premium drinks business with a portfolio spanning whisky, gin, rum, vodka, tequila and liqueurs, sold across both On Trade and Off Trade channels. The business is actively investing in how market insight gets used, recognising that strong category data only creates value once it's translated into a story commercial teams can act on.
Denholm's take
What makes this one stand out is the blend of rigour and storytelling. Plenty of category roles ask you to crunch the data. Fewer ask you to turn it into a narrative that lands with senior leadership and shapes real commercial decisions across multiple premium spirits categories. If you've got strong Nielsen, CGA or IWSR experience and you enjoy translating numbers into a story people act on, we'd like to talk. Get in touch for a confidential conversation, including more on the business and the engagement structure.
Fractional Category Management Specialist in Bathgate employer: Denholm Associates
Join a fast-growing premium drinks business in Bathgate, where your insights will directly influence category strategy across an exciting portfolio of spirits. Enjoy the flexibility of a fractional engagement while collaborating closely with senior leadership and cross-functional teams, all within a culture that values rigorous analysis and compelling storytelling. With opportunities for professional growth and a commitment to making data-driven decisions, this role offers a unique chance to shape the future of premium spirits.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Category Management Specialist in Bathgate
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Fractional Category Management Specialist in Bathgate
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Denholm Associates.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Denholm Associates and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Fractional Category Management Specialist at Denholm Associates.
How to prepare for a job interview at Denholm Associates
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Denholm Associates.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Denholm Associates. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Denholm Associates.
