At a Glance
- Tasks: Coordinate exciting virtual fundraising events and engage thousands of participants.
- Company: Join Dementia UK, a charity dedicated to supporting those living with dementia.
- Benefits: Enjoy flexible working, health benefits, and professional development opportunities.
- Other info: Be part of a diverse team committed to employee wellbeing and inclusivity.
- Why this job: Make a real impact while bringing people together for a great cause.
- Qualifications: Previous fundraising experience and strong marketing skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Location: hybrid - a minimum of two days in the Aldgate, London office per week
Closing date: Sunday 7th June 2026 at 11.59pm
- Enhanced maternity, paternity and adoption leave, and shared parental pay
- Family-friendly policies
- Life assurance cover at 3 x annual salary
- Health cashback plan (Medicash): employee cover plus up to four dependent children
- 24/7 virtual GP access (UK registered), plus access to Best Doctors
- Confidential employee assistance programme (Medicash)
- Access to a wellbeing app
- Flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more
- Learning and development opportunities including bespoke training and access to LinkedIn Learning
- Commitment to employee health and wellbeing
This is an exciting opportunity to join the Mass Participation team, helping to coordinate a portfolio of virtual events expected to raise over £4.7 million and bring in over 34,000 participants to the charity in the next year. The virtual events portfolio at Dementia UK consists of a series of month-long challenges that bring our supporters together online across the UK. Participants receive a free incentive to take on a motivating challenge, from clocking up 60 miles in October to walking 1km a day in February, spending the month moving, connecting and fundraising for Dementia UK.
As a Mass Participation Executive, you will be responsible for the end-to-end management of our virtual challenges, delivering marketing plans in collaboration with agency support and stewarding supporters to ensure participation. Using project management tools and a pro-active can-do approach, you will ensure smooth event delivery, continuously analyse, and develop the virtual events portfolio. You will work closely with teams across Fundraising, Data, Marketing & Communications to drive income, collaborate and achieve high levels of engagement across the virtual events portfolio.
We’re looking for someone with previous fundraising experience. A background in areas such as individual giving, community fundraising, or challenge events would bring strong transferable skills to this role. If you have an understanding of effective marketing channels to drive participation in fundraising and effective stewardship techniques, we would love to hear from you.
This is also a fantastic chance for someone who has a proven track record delivering against fundraising KPIs and who is motivated by its potential to bring people together, strengthen engagement, and create a lasting impact for Dementia UK. This role will be subject to a Basic DBS check.
Our culture: In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always. Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact us.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
Virtual Mass Participation Fundraising Executive employer: Dementia UK
Dementia UK is an exceptional employer that prioritises employee wellbeing and development, offering a hybrid working model from our Aldgate, London office. With generous benefits such as enhanced family leave, health cashback plans, and a commitment to inclusivity, we foster a supportive environment where staff can thrive and make a meaningful impact in the community through our virtual fundraising initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Virtual Mass Participation Fundraising Executive
✨Tip Number 1
Get to know the company inside out! Familiarise yourself with Dementia UK's mission and values, especially their virtual events portfolio. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to gain insights about the role and the team. A friendly chat can give you an edge and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to fundraising and virtual events. Use specific examples from your past experiences to demonstrate your skills and how they align with the job requirements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Dementia UK.
We think you need these skills to ace Virtual Mass Participation Fundraising Executive
Some tips for your application 🫡
Know Your Stuff:Before you start writing, take a good look at the job description. Familiarise yourself with our Virtual Events portfolio and think about how your experience aligns with what we're looking for. This will help you tailor your application and show us you're the right fit!
Be Yourself:We want to hear your unique voice! Don’t be afraid to let your personality shine through in your application. Share your passion for fundraising and how you can contribute to our mission at Dementia UK. Authenticity goes a long way!
Show Off Your Skills:Highlight your previous fundraising experience and any relevant skills you have. Whether it’s project management or marketing know-how, make sure to showcase how these skills will help you excel in the role of Mass Participation Executive.
Apply Through Our Website:Make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Dementia UK
✨Know the Virtual Events Portfolio
Before your interview, take some time to familiarise yourself with Dementia UK's virtual events portfolio. Understanding the challenges and incentives offered will not only show your genuine interest but also help you discuss how you can contribute to their success.
✨Highlight Your Fundraising Experience
Make sure to prepare examples from your previous fundraising roles that demonstrate your ability to meet KPIs and engage participants. Be ready to discuss specific campaigns you've worked on and the impact they had, as this will resonate well with the interviewers.
✨Showcase Your Marketing Knowledge
Since the role involves delivering marketing plans, brush up on effective marketing channels for fundraising. Be prepared to share your thoughts on what strategies could drive participation in virtual events, showing that you can think critically about the role.
✨Emphasise Team Collaboration
Dementia UK values teamwork across various departments. Prepare to discuss how you've successfully collaborated with others in past roles, particularly in fundraising or event management, to achieve common goals. This will highlight your ability to work within their diverse team.
