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- Tasks: Lead and shape our new brand identity while supporting families affected by dementia.
- Company: Dementia UK, a recognised charity with a supportive workplace culture.
- Benefits: 33 days annual leave, enhanced family leave, health cashback plan, and flexible working options.
- Other info: Join a diverse team and enjoy excellent career development opportunities.
- Why this job: Make a real impact in the lives of families affected by dementia through effective brand management.
- Qualifications: Strong brand management experience, copywriting skills, and a passion for clear communication.
The predicted salary is between 30000 - 40000 £ per year.
Annual leave: 33 days (plus eight bank holidays)
Benefits:
- Enhanced maternity, paternity and adoption leave, and shared parental pay
- Family-friendly policies
- 8% employer pension contribution (Aviva)
- Life assurance cover at 3 x annual salary
- Health cashback plan (Medicash): employee cover plus up to four dependent children
- 24/7 virtual GP access (UK registered), plus access to Best Doctors
- Confidential employee assistance programme (Medicash)
- Access to a wellbeing app
- Flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more
- Learning and development opportunities including bespoke training and access to LinkedIn Learning
We have a Menopause Friendly accreditation and are a Disability Confident employer.
Could you join us at a crucial moment, as we get ready to roll out our new brand? Rates of dementia are increasing, and so is the need for our specialist nurses. Our support services are a lifeline for families affected by dementia, and it's vital that we're there when people need us most. By working with us, you'll play an important part in making that happen.
This is a unique opportunity to lead and shape how our new visual identity and tone of voice are embedded, ensuring they are understood, used consistently and brought to life in everything we do. Central to our brand sign off, you’ll be immersed in both our existing and new brand from the outset.
We are looking for a true brand expert, with strong copywriting skills and a sharp eye for visual detail. You will be confident interpreting brand guidelines and helping others apply them, as well as creating clear, engaging content yourself. A background in working in an in-house role is essential, and experience of delivering or supporting a brand rollout would be a real advantage.
You will build strong relationships across the organisation, working collaboratively with teams while also providing clear guidance and constructive challenge where needed. You will be comfortable leading and managing projects, with multiple stakeholders and delivering training or support to help colleagues feel confident using the brand.
Charity experience is not essential, but you will bring a strong understanding of brand management and a passion for helping organisations communicate clearly and consistently. Above all, you will be motivated by purpose and committed to helping Dementia UK bring its brand to life, so we can better connect with and support families affected by dementia.
If you would like to find out more about the role, or have any queries, please get in touch via the email on our vacancy page.
Our culture:
In addition to offering a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.
Dementia UK is a Disability Confident employer.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK. Please note that any decision on flexible working is based on business needs.
Brand Manager in London employer: Dementia UK
Contact Detail:
Dementia UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand. Understand their mission and values, especially how they relate to supporting families affected by dementia. This will help you show your passion and fit for the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in brand management and copywriting can help bring Dementia UK's new brand to life. Tailor your examples to show how you can make a real impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making a difference.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your relevant experience in brand management and copywriting, and show us how your skills align with our mission at Dementia UK.
Show Your Passion: We want to see your enthusiasm for helping families affected by dementia. Share any personal experiences or motivations that drive you to work in this field, as it’ll help us understand your commitment to our cause.
Be Clear and Concise: When writing your application, keep it straightforward and engaging. Use clear language and avoid jargon, so we can easily grasp your ideas and see your potential as a brand expert.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Dementia UK
✨Know the Brand Inside Out
Before your interview, dive deep into Dementia UK's brand. Understand their mission, values, and how they communicate with their audience. This will not only help you answer questions but also show your genuine interest in the role.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that align with the brand's tone of voice. Be ready to discuss how you can create engaging content that resonates with families affected by dementia, demonstrating your ability to bring the brand to life.
✨Highlight Collaborative Experiences
Since the role involves working with multiple stakeholders, think of specific instances where you've successfully collaborated on projects. Share how you navigated challenges and provided guidance, showcasing your leadership and teamwork skills.
✨Emphasise Your Passion for Purpose
Dementia UK is looking for someone motivated by purpose. Be prepared to discuss why you’re passionate about brand management in the charity sector and how you can contribute to their mission of supporting families affected by dementia.