At a Glance
- Tasks: Deliver personalised client experiences and build meaningful relationships in a luxury retail environment.
- Company: Join DeMellier, a purpose-driven brand committed to ethical fashion and social impact.
- Benefits: Enjoy generous annual leave, employee discounts, and a free bag after probation.
- Other info: Exciting opportunity to help launch our first physical store in Sloane Square.
- Why this job: Be part of an award-winning team making a real difference in the luxury industry.
- Qualifications: Minimum 2 years in luxury retail with strong relationship-building skills.
The predicted salary is between 30000 - 40000 £ per year.
About Us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, 'A Bag, A Life', in partnership with SOS Children's Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The role
DeMellier is opening its first physical store on Sloane Square in September 2026, and we are looking for an exceptional Senior Sales Adviser to be part of the team that opens it. Looking for a Senior Sales Adviser who can build relationships, focused on creating meaningful client connections rather than simply selling products. The role centres on curating the right environment for clients to discover the right piece for the right reason, fostering trust and long-term loyalty. Success is measured not only through immediate results, but through the strength and longevity of the client relationships developed over time.
Responsibilities
- Client Experience and Clienteling
- Deliver a personalised client experience from first interaction through to purchase and beyond.
- Build and maintain strong client relationships through consistent follow-up and thoughtful clienteling.
- Adapt your approach to each client, ensuring a welcoming, considered, and elevated experience.
- Support the VIP clienteling programme, ensuring appointments, outreach, and follow-up activities are completed to a high standard.
- Commercial Performance
- Maintain a strong focus on key performance metrics, including conversion rate, average transaction value, units per transaction, and CRM capture rate, using them to guide improvement and support overall performance.
- Develop a clear understanding of what drives performance and where there are opportunities to improve, combining data with insight and perspective.
- Support the AM in daily team briefings by sharing commercial awareness and observations from the floor.
- Contribute to identifying and acting on opportunities to grow revenue through clienteling, outreach, and the in-store experience.
- Brand and Product Knowledge
- Develop a strong understanding of the DeMellier story, including its founding values, craftsmanship, materials, supply chain, and the A Bag, A Life initiative.
- Recognise that each product detail reflects thoughtful decisions and can be shared authentically with clients.
- Stay informed on new arrivals, seasonal launches, and product updates. Represent the brand consistently through behaviour, communication, presentation, and the overall client experience.
- Operations and Keyholder Responsibilities
- Responsible for independently opening and closing the store as a keyholder, ensuring consistent standards are maintained at all times.
- Acts as floor lead in the absence of the AM, upholding commercial, operational, and client experience standards with confidence and accountability.
- Supports stock management, replenishment, and back-of-house organisation to ensure alignment with front-of-house standards.
- Contributes to the smooth running of daily operations through a proactive and solutions-focused approach.
- Team and Store
- Be a visible presence on the shop floor, leading by example and setting the standard for elevated client experience and brand representation.
- Support and inspire the Sales Adviser team to deliver an elevated client experience within a warm, high-performing, and values-led culture.
- Support the pre-opening phase alongside the SM and AM, completing all required training and brand onboarding in preparation for the store opening in September 2026.
Requirements
- Minimum 2 years' experience in luxury or premium retail. Proven ability to build client relationships and drive sales performance.
- Strong understanding of brand storytelling and client engagement.
- Excellent interpersonal skills, with a professional and adaptable approach.
- Confidence in supporting opening and closing procedures and maintaining store standards.
- Commercial awareness of key retail metrics, including conversion, ATV, UPT, and CRM capture.
- Strong organisational skills and attention to detail.
- Alignment with DeMellier's values and commitment to delivering an elevated client experience.
Benefits
- Annual Leave package increases the longer you stay with us.
- Enhanced company maternity policy.
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales.
- Seasonal bag allowance.
- Free gift DeMellier bag on successful probation.
Senior Sales Advisor employer: DeMellier
DeMellier is an exceptional employer that champions creativity and collaboration within the luxury retail sector, offering a unique opportunity to be part of a purpose-driven brand dedicated to ethical practices and meaningful impact. Located in the vibrant Sloane Square, our new store will foster a warm and values-led culture, where employees can thrive through strong client relationships and personal growth opportunities. With generous benefits including enhanced maternity policies, substantial employee discounts, and a commitment to employee well-being, DeMellier is the perfect place for those seeking a rewarding career in luxury retail.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Advisor
✨Tip Number 1
Get to know the brand inside out! Familiarise yourself with DeMellier's story, values, and products. This will not only help you connect with clients but also show your genuine passion for what we do.
✨Tip Number 2
Practice your clienteling skills! Think about how you can create a personalised experience for each customer. Remember, it’s all about building relationships, so be ready to adapt your approach based on their needs.
✨Tip Number 3
Stay on top of your performance metrics! Understanding key figures like conversion rates and average transaction value will help you identify areas for improvement and boost your sales game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our amazing team at DeMellier.
We think you need these skills to ace Senior Sales Advisor
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your enthusiasm for DeMellier shine through! Share why you love our mission of empowerment and sustainability, and how you can contribute to our story.
Tailor Your Experience:Make sure to highlight your relevant experience in luxury retail. We want to see how your skills in building client relationships and driving sales can help us create meaningful connections with our customers.
Be Authentic:We value authenticity, so be yourself in your application. Share personal anecdotes that reflect your understanding of our values and how they resonate with you. This will help us see the real you!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at DeMellier.
How to prepare for a job interview at DeMellier
✨Know the DeMellier Story
Before your interview, dive deep into the DeMellier brand story. Understand its founding values, the craftsmanship behind the products, and the impact of the 'A Bag, A Life' initiative. This knowledge will not only impress but also show your alignment with their mission.
✨Showcase Your Clienteling Skills
Prepare examples from your past experiences where you built strong client relationships. Highlight how you personalised client interactions and fostered loyalty. DeMellier is looking for someone who can create meaningful connections, so be ready to discuss your approach.
✨Familiarise Yourself with Key Metrics
Brush up on key retail metrics like conversion rates, average transaction value, and CRM capture rates. Be prepared to discuss how you've used these metrics in previous roles to drive performance and improve client experiences.
✨Demonstrate Your Leadership Potential
As a Senior Sales Adviser, you'll be expected to lead by example. Think of instances where you've inspired or supported a team. Share how you can contribute to a high-performing culture at DeMellier, especially during the exciting pre-opening phase.
