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- Tasks: Lead influencer strategies and build authentic relationships to elevate DeMellier's brand across Europe.
- Company: Join a fast-growing, award-winning fashion brand committed to quality and positive impact.
- Benefits: Enjoy hybrid working, generous leave, and amazing employee discounts on luxury fashion.
- Why this job: Make a real impact in the fashion industry while working with top influencers and media.
- Qualifications: 5+ years in PR/influencer marketing, fluent in French, and passionate about luxury fashion.
- Other info: Dynamic role with opportunities for creativity and career growth in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been recognised by the British Luxury Association WALPOLE for commitment to innovation, craftsmanship and the highest standards of quality. Its handbags are worn by women worldwide, including celebrities such as Beyoncé, Irina Shayk, Emily Blunt and January Jones. DeMellier’s products are sold direct-to-consumer and are stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marché. The brand is committed to a positive influence in the fashion industry, creating products by women for women, made with integrity while giving back. For every item sold DeMellier funds vaccines and medical treatments to help children in need.
Overview
PR & Influencer Manager Europe (French Speaker) is responsible for leading DeMellier’s strategy across Europe to build brand awareness and drive measurable impact through influencer partnerships, press relations and brand activations. You will own influencer and press strategies end-to-end, fostering authentic relationships and ensuring communications reflect the brand’s values and aesthetics.
Responsibilities
- Own DeMellier’s influencer strategy across Europe, prioritising authentic, long-term relationships that drive brand equity and measurable impact.
- Manage the influencer gifting programme, directing a team of PR Assistants and Coordinators to ensure timely, high-quality outreach aligned with monthly targets and product priorities.
- Use Tribe to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business impact.
- Monitor and report on influencer performance using key metrics (e.g., reach, EMV, engagement) and link activity to business outcomes.
- Coordinate with Merchandising to align product send-outs with launches, priorities and stock availability.
- Lead relationship-building trips or appointments in key markets to nurture top-tier influencers and press contacts.
- Develop and execute a proactive, seasonal press strategy to drive earned media coverage across fashion, lifestyle and business titles.
- Build and maintain direct relationships with editors, journalists, stylists and VIP dressers to ensure high-quality coverage; manage media relationships with tools such as Cision.
- Create and maintain a forward-looking press calendar with seasonal angles and brand storytelling opportunities.
- Collaborate with the Content Editor to brief and distribute press releases and product information to media partners.
- Lead the planning and execution of events, influencer appointments and gifting suites to support launches and storytelling moments.
- Support wider brand moments and campaign activations in collaboration with Marketing and Creative teams.
- Collaborate with the Performance Marketing team to ensure influencer outreach supports affiliate goals and identifies high-potential creators for future gifting and partnerships.
- Support Wholesale with press and influencer outreach around store launches and territory-specific marketing activities.
- Manage the PR and influencer budget, maintain records and ensure cost-effective activity; provide regular reporting on influencer and press performance.
Qualifications
- 5+ years’ experience in PR and influencer marketing, ideally within luxury or premium fashion.
- Fluent in French (spoken and written); knowledge of Italian or Spanish is a plus.
- Strong press and influencer relationships in Europe with a pulse on emerging talent and media trends.
- Proven success in building high-impact, non-paid influencer programmes and earned media coverage.
- Proficient in Tribe, Cision and Airtable; experienced in managing and mentoring junior team members.
- Analytical and organised, with the ability to balance creativity and performance.
- Passionate about luxury fashion and DeMellier’s brand and purpose.
Benefits
- Hybrid-working; Annual Leave package increasing with tenure; enhanced company maternity/paternity policy.
- Volunteer time for charity of choice.
- Employee Discount: 50% off stock and up to 90% off seasonal stock.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Retail Apparel and Fashion
- Retail Luxury Goods and Jewelry
We encourage referrals to increase your chances of interviewing.
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PR & Influencer Manager Europe (French Speaker) employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Influencer Manager Europe (French Speaker)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend fashion events, influencer meet-ups, or even online webinars. Building relationships can open doors that a CV just can't.
✨Show Off Your Passion
When you get the chance to chat with someone from DeMellier or any brand, let your passion for luxury fashion shine through. Share your thoughts on their products and how you align with their values – it’ll make you memorable!
✨Leverage Social Media
Use platforms like Instagram and LinkedIn to showcase your expertise in PR and influencer marketing. Share insights, engage with industry leaders, and don’t hesitate to tag brands you admire – it could catch their eye!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows initiative and gives you a better chance of being noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace PR & Influencer Manager Europe (French Speaker)
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for luxury fashion shine through! We want to see how you connect with DeMellier's values and mission. Share your thoughts on the brand and why you’re excited about this role.
Tailor Your Experience: Make sure to highlight your relevant experience in PR and influencer marketing. We’re looking for someone who can demonstrate their success in building relationships and driving brand awareness, so don’t hold back on those achievements!
Be Authentic: Authenticity is key in our industry. When crafting your application, be yourself! We appreciate genuine voices that resonate with our brand’s ethos. Let us know what makes you unique and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at DeMellier
✨Know Your Brand Inside Out
Before the interview, dive deep into DeMellier's brand values, mission, and recent campaigns. Familiarise yourself with their products and the impact they have on the community. This will not only show your passion for the brand but also help you align your answers with their ethos.
✨Showcase Your Network
As a PR & Influencer Manager, your connections are key. Be ready to discuss your existing relationships with influencers and media contacts in Europe. Highlight specific examples of successful collaborations you've led and how they benefited the brands you've worked with.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing an influencer crisis or launching a new product. Think through your strategies and be prepared to explain your thought process clearly. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Analytical Skills
Since the role involves monitoring influencer performance and linking it to business outcomes, be prepared to discuss how you analyse data. Bring examples of metrics you've tracked in previous roles and how you've used that information to drive decisions and improve campaigns.