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- Tasks: Assist in PR and influencer relations, manage samples, and support marketing initiatives.
- Company: Join DeMellier, a fast-growing luxury fashion brand with a positive mission.
- Benefits: Enjoy hybrid working, generous leave, and amazing employee discounts.
- Why this job: Be part of a brand loved by celebrities and make a real impact in fashion.
- Qualifications: Fluent in Italian and English, with a background in luxury fashion PR or marketing.
- Other info: Dynamic team environment with opportunities for creativity and growth.
The predicted salary is between 30000 - 42000 £ per year.
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others. In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marché among others. Beyond creating beautiful products, DeMellier’s mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.
This is an exciting opportunity for the right candidate to join a fast-growing designer fashion brand within the Marketing team. As a PR & Influencer Assistant your responsibilities will include efficient sample management, influencer gifting coordination, monitoring influencer and press coverage and contributing to the success of various marketing initiatives and events.
MAIN RESPONSIBILITIES- Influencer Relations
- Research and identify key influencers within the luxury fashion space.
- Develop and manage influencer relationships, from outreach to execution and performance tracking as well as building on existing database.
- Monitor industry trends and competitor activities to identify opportunities and stay ahead of market developments.
- Analyse PR and influencer marketing metrics to measure campaign effectiveness, ROI, and impact on brand perception.
- Maintain and oversee the influencer gifting orders daily, ensuring timely delivery and addressing any delivery issues with the marketing team and warehouse.
- Sample Management
- Serve as the main point of contact for all sample requests and external partners such as PR agencies for press and VIP requests.
- Own and update the sample tracker for PR and marketing sample movements.
- Track and retrieve samples from external partners to ensure timely returns.
- Label and mark damaged samples and report to the production team.
- Manage sample logistics, including labelling, packing, unpacking, and sending samples to internal or external teams and the warehouse.
- Ensure each sample is accurately recorded in the new products import sheet.
- Assist with sample sales, including ordering sample stock from the warehouse, marking each sample for sale, creating cost price and discount files, and returning unsold samples to the warehouse.
- Create new sample SKUs in Zedonk for all samples, including sample sale bags.
- Manage carryover samples in the office/showroom, ensuring proper display, packing, and tracking.
- Maintain accuracy in the sample stock report, ensuring unique barcodes and correct SKU creation.
- Support co-gifting with retailers, including ordering sample stock, packing, and shipping.
- Perform thorough checks to ensure samples are correctly labelled and barcoded.
- Assist other teams with sample management during busy periods.
- Press & VIP
- Support implementation of wider PR strategy to elevate brand visibility and drive engagement within the luxury fashion market.
- Identify and secure opportunities for press placements in shopping features with target publications in global regions.
- Manage sample trafficking for VIP and PR opportunities.
- Collaborate with internal teams to ensure PR efforts align with brand messaging, product launches, and marketing campaigns.
- Assist in execution of events and activations.
- Reporting
- Manage content in Tribe, ensuring tagging is fulfilled to aid with wider business reporting.
- Support wholesale with co-gifting campaigns, ensuring influencer features are tracked and included in the EOC report for presentation purposes.
- Compile weekly and monthly PR and Influencer reports and share with the wider team and stakeholders.
- Share daily influencer gifting updates, highlighting KPIs for the week/month.
- Bachelor’s degree in Marketing, Communications, or related field.
- Proficiency in Italian & English (another European language would be a plus).
- Previous experience in luxury fashion PR, influencer marketing, or related roles.
- Deep understanding of the luxury fashion market, including key players, trends, and consumer preferences.
- Understanding & experience with working with the Italian market.
- Exceptional written and verbal communication skills, with a keen attention to detail.
- Strong project management and organisational abilities, with the ability to manage multiple campaigns simultaneously.
- Creative thinking and problem-solving skills, with a passion for innovative storytelling and brand positioning.
- Proficiency in social media platforms and influencer marketing tools.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Hybrid-working policy (1-2 days in the office)
- Annual Leave package increasing the longer you stay with us
- Enhanced company maternity policy
- Time given yearly to volunteer for a charity of your choice
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
PR & Influencer Assistant (Italian Speaker) employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Influencer Assistant (Italian Speaker)
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those connected to PR and influencer marketing. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that dream job!
✨Tip Number 2
Show off your passion for the brand! When you get an interview, make sure to express why you love DeMellier and how you align with their mission. Share your thoughts on their products and how you can contribute to their positive influence in the fashion world.
✨Tip Number 3
Be prepared to discuss trends! Brush up on the latest in luxury fashion and influencer marketing. Being able to chat about current trends and how they relate to DeMellier will show you’re not just another candidate – you’re someone who’s genuinely invested in the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying – a little persistence can go a long way!
We think you need these skills to ace PR & Influencer Assistant (Italian Speaker)
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for the luxury fashion industry shine through! Mention any relevant experiences or interests that connect you to DeMellier's mission and values. We want to see your enthusiasm!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your experience in PR and influencer marketing, especially within the luxury sector. We appreciate candidates who take the time to align their skills with what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We value good communication skills, so make sure your writing reflects that. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining our team at DeMellier!
How to prepare for a job interview at DeMellier
✨Know Your Influencers
Before the interview, research key influencers in the luxury fashion space. Be ready to discuss who you think aligns with DeMellier's brand values and how you would approach building relationships with them.
✨Showcase Your Organisational Skills
Prepare examples of how you've managed multiple projects or campaigns simultaneously. Highlight your experience with sample management and logistics, as this role requires strong organisational abilities.
✨Understand the Brand's Mission
Familiarise yourself with DeMellier’s commitment to positive influence in the fashion industry. Be prepared to discuss how you can contribute to their mission of creating products by women for women and how that resonates with you.
✨Be Ready to Analyse Metrics
Brush up on your knowledge of PR and influencer marketing metrics. Be prepared to discuss how you would measure campaign effectiveness and ROI, as this is crucial for the role.