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- Tasks: Research influencers, manage relationships, and track PR metrics in luxury fashion.
- Company: Join DeMellier, a purpose-driven luxury handbag brand empowering women and promoting sustainability.
- Benefits: Enjoy hybrid working, generous leave, and amazing employee discounts on stylish products.
- Why this job: Be part of a brand making a real impact while working in the exciting luxury fashion industry.
- Qualifications: Degree in Marketing or Communications, fluent in Italian & English, with PR experience.
- Other info: Collaborative environment with opportunities for creativity and growth.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the PR & Influencer Assistant - Italian Markets role at DeMellier. We are a modern affordable luxury handbag brand, crafting timeless and elegant styles that are made to last. Founded with a vision to do things differently, we create handbags that empower women, are sustainably sourced and ethically made, and give back to those who need it most. These principles guide everything we do. We are committed to driving change, championing equality, and celebrating women. Through our permanent charity initiative, ‘A Bag, A Life’, every purchase funds lifesaving vaccines and medical treatments for children in need, in partnership with SOS Children’s Villages. To date, we have funded over 1,000,000 vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
MAIN RESPONSIBILITIES
- Research and identify key influencers within the luxury fashion space.
- Develop and manage influencer relationships, from outreach to execution and performance tracking as well as building on existing database.
- Monitor industry trends and competitor activities to identify opportunities and stay ahead of market developments.
- Analyse PR and influencer marketing metrics to measure campaign effectiveness, ROI, and impact on brand perception.
- Maintain and oversee the influencer gifting orders daily, ensuring timely delivery and addressing any delivery issues with the marketing team and warehouse.
Sample Management
- Serve as the main point of contact for all sample requests and external partners such as PR agencies for press and VIP requests.
- Own and update the sample tracker for PR and marketing sample movements.
- Track and retrieve samples from external partners to ensure timely returns.
- Label and mark damaged samples and report to the production team.
- Manage sample logistics, including labelling, packing, unpacking, and sending samples to internal or external teams and the warehouse.
- Ensure each sample is accurately recorded in the new products import sheet.
- Assist with sample sales, including ordering sample stock from the warehouse, marking each sample for sale, creating cost price and discount files, and returning unsold samples to the warehouse.
- Create new sample SKUs in Zedonk for all samples, including sample sale bags.
- Manage carryover samples in the office/showroom, ensuring proper display, packing, and tracking.
- Maintain accuracy in the sample stock report, ensuring unique barcodes and correct SKU creation.
- Support co-gifting with retailers, including ordering sample stock, packing, and shipping.
- Perform thorough checks to ensure samples are correctly labelled and barcoded.
- Assist other teams with sample management during busy periods.
Press & VIP
- Support implementation of wider PR strategy to elevate brand visibility and drive engagement within the luxury fashion market.
- Identify and secure opportunities for press placements in shopping features with target publications in global regions.
- Manage sample trafficking for VIP and PR opportunities.
- Collaborate with internal teams to ensure PR efforts align with brand messaging, product launches, and marketing campaigns.
- Assist in execution of events and activations.
Reporting
- Manage content in Tribe, ensuring tagging is fulfilled to aid with wider business reporting.
- Support wholesale with co-gifting campaigns, ensuring influencer features are tracked and included in the EOC report for presentation purposes.
- Compile weekly and monthly PR and Influencer reports and share with the wider team and stakeholders.
- Share daily influencer gifting updates, highlighting KPIs for the week/month.
THE IDEAL CANDIDATE
- Bachelor’s degree in Marketing, Communications, or related field.
- Proficiency in Italian & English (another European language would be a plus).
- Previous experience in luxury fashion PR, influencer marketing, or related roles.
- Deep understanding of the luxury fashion market, including key players, trends, and consumer preferences.
- Understanding & experience with working with the Italian market.
- Exceptional written and verbal communication skills, with a keen attention to detail.
- Strong project management and organizational abilities, with the ability to manage multiple campaigns simultaneously.
- Creative thinking and problem-solving skills, with a passion for innovative storytelling and brand positioning.
- Proficiency in social media platforms and influencer marketing tools.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
BENEFITS
- Hybrid-working policy (1-2 days in the office)
- Annual Leave package increasing the longer you stay with us
- Enhanced company maternity policy
- Time given yearly to volunteer for a charity of your choice
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
Seniority Level Entry level
Employment Type Full-time
Job Function Public Relations and Marketing
Industries Retail Luxury Goods and Jewelry
PR & Influencer Assistant - Italian Markets employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Influencer Assistant - Italian Markets
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury fashion scene. Attend events, join online forums, and don’t be shy about reaching out to influencers or PR professionals on social media. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work in PR or influencer marketing. Include any campaigns you've worked on, metrics you've achieved, and even some creative ideas for future projects. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the luxury fashion world. Follow key influencers, read industry blogs, and subscribe to newsletters. This knowledge will not only impress during interviews but also help you tailor your approach to the role.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by doing mock sessions with friends or family. Focus on common questions related to PR and influencer marketing, and don’t forget to highlight your passion for the brand’s mission. We want to see your enthusiasm shine through!
We think you need these skills to ace PR & Influencer Assistant - Italian Markets
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for luxury fashion and PR shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the brand and its mission.
Tailor Your CV: Make sure your CV is tailored to highlight relevant experience in influencer marketing and PR. We love seeing how your past roles align with what we do at DeMellier, so don’t hold back on those details!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to make your skills and experiences pop!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at DeMellier
✨Know Your Influencers
Before the interview, research key influencers in the luxury fashion space. Be ready to discuss how you would approach building relationships with them and what strategies you think would work best for DeMellier's brand.
✨Showcase Your Passion for Sustainability
DeMellier is all about sustainability and giving back. Make sure to express your enthusiasm for these values during the interview. Share any relevant experiences or ideas you have that align with their mission of empowering women and supporting charitable initiatives.
✨Be Prepared with Metrics
Since the role involves analysing PR and influencer marketing metrics, come prepared with examples of how you've measured campaign effectiveness in the past. Discuss specific KPIs you tracked and how they impacted brand perception.
✨Demonstrate Your Organisational Skills
With responsibilities like managing sample logistics and tracking influencer gifting, it's crucial to show your organisational abilities. Prepare to share examples of how you've successfully managed multiple projects or campaigns simultaneously, highlighting your attention to detail.