PR & Influencer Assistant (Italian Market)

PR & Influencer Assistant (Italian Market)

DeMellier is a fast‑growing award‑winning designer fashion brand based in London, United Kingdom. The company has been recognized twice by the British Luxury Association, and its handbags are sought after worldwide by celebrities and influencers alike. In addition to its direct‑to‑consumer sales, DeMellier is stocked in leading department stores such as Net‑a‑Porter, Selfridges, Saks Fifth Avenue and Le Bon Marché, among others.

This role sits within the Marketing team and will support the brand’s PR and influencer strategies across the Italian market. The PR & Influencer Assistant will manage sample workflows, coordinate influencer gifting, monitor coverage, and contribute to promotional initiatives and events.

MAIN RESPONSIBILITIES

Influencer Relations

• Research and identify key influencers within the luxury fashion space.
• Develop and manage influencer relationships, from outreach to execution and performance tracking, building on the existing database.
• Monitor industry trends and competitor activities to spot opportunities and stay ahead of market developments.
• Analyse PR and influencer marketing metrics to measure campaign effectiveness, ROI, and impact on brand perception.
• Maintain and oversee influencer gifting orders daily, ensuring timely delivery and addressing any delivery issues with the marketing team and warehouse.

Sample Management

• Serve as the main point of contact for all sample requests and external partners such as PR agencies for press and VIP requests.
• Own and update the sample tracker for PR and marketing sample movements.
• Track and retrieve samples from external partners to ensure timely returns.
• Label and mark damaged samples and report to the production team.
• Manage sample logistics—including labelling, packing, unpacking, and sending samples to internal or external teams and the warehouse—ensuring each sample is accurately recorded in the new products import sheet.
• Assist with sample sales, including ordering sample stock from the warehouse, marking each sample for sale, creating cost‑price and discount files, and returning unsold samples to the warehouse.
• Create new sample SKUs in Zedonk for all samples, including sample sale bags.
• Manage carry‑over samples in the office/showroom, ensuring proper display, packing and tracking.
• Maintain accuracy in the sample stock report, ensuring unique barcodes and correct SKU creation.
• Support co‑gifting with retailers, including ordering sample stock, packing and shipping.
• Perform thorough checks to ensure samples are correctly labelled and barcoded.
• Assist other teams with sample management during busy periods.

Press & VIP

• Support implementation of the wider PR strategy to elevate brand visibility and drive engagement within the luxury fashion market.
• Identify and secure opportunities for press placements in shopping features with target publications in global regions.
• Manage sample trafficking for VIP and PR opportunities.
• Collaborate with internal teams to ensure PR efforts align with brand messaging, product launches and marketing campaigns.
• Assist in the execution of events and activations.

Reporting

• Manage content in Tribe, ensuring tagging is fulfilled to aid wider business reporting.
• Support wholesale with co‑gifting campaigns, ensuring influencer features are tracked and included in the EOC report for presentation purposes.
• Compile weekly and monthly PR and influencer reports and share with the wider team and stakeholders.
• Share daily influencer gifting updates, highlighting KPIs for the week/month.

THE IDEAL CANDIDATE

• Bachelor’s degree in Marketing, Communications or related field.
• Proficiency in Italian & English (a third European language is a plus).
• Previous experience in luxury fashion PR, influencer marketing or related roles.
• Deep understanding of the luxury fashion market, including key players, trends and consumer preferences.
• Experience working with the Italian market.
• Exceptional written and verbal communication skills, with keen attention to detail.
• Strong project management and organisational abilities, able to manage multiple campaigns simultaneously.
• Creative thinking and problem‑solving skills, with a passion for innovative storytelling and brand positioning.
• Proficiency in social media platforms and influencer marketing tools.
• Ability to work collaboratively in a fast‑paced, team‑oriented environment.

BENEFITS

• Hybrid‑working policy (1–2 days in the office).
• Annual leave package increasing with tenure.
• Enhanced company maternity policy.
• Time given yearly to volunteer for a charity of your choice.
• Employee discount: 50% off Stock and up to 90% off seasonal sample sales.

Employment Details

• Seniority level: Entry level
• Employment type: Full‑time
• Job function: Marketing
• Industries: Retail – Luxury goods & fashion, Apparel