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- Tasks: Support PR campaigns, influencer partnerships, and brand events in a dynamic fashion environment.
- Company: DeMellier is an award-winning London fashion brand known for luxury handbags and social impact.
- Benefits: Gain hands-on experience in luxury fashion with opportunities for growth and creativity.
- Why this job: Join a mission-driven brand that values innovation and craftsmanship while making a positive impact.
- Qualifications: 1-2 years of relevant experience; strong communication and organisational skills required.
- Other info: Ideal for passionate individuals eager to thrive in a fast-paced, creative setting.
The predicted salary is between 24000 - 26000 £ per year.
Join to apply for the PR & Events Assistant role at DeMellier
Join to apply for the PR & Events Assistant role at DeMellier
Job Description
ABOUT DEMELLIER
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.
In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marche among others. Beyond creating beautiful products, DeMellier\’s mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.
THE ROLE
DeMellier is seeking a dynamic and highly organisedPR & Events Assistant to support the execution of innovative brand activations, high-impact PR campaigns, influencer partnerships, and retail experiences. Working closely with the PR & Events Manager, this role is ideal for someone passionate about luxury fashion, storytelling, and building buzz across both digital and real-world touchpoints.
You will play a hands-on role in shaping the brand’s cultural presence — coordinating logistics, nurturing influencer and press relationships, managing samples, and assisting in the delivery of brand events across global markets. This is a unique opportunity to work in a fast-paced environment at the intersection of media, fashion, and experiences.
MAIN RESPONSIBILITIES
Influencer Relations & Gifting
- Research and identify relevant influencers across key markets in the luxury fashion space.
- Support day-to-day management of influencer outreach, gifting and seeding campaigns.
- Maintain and update the influencer database and ensure timely and personalised gifting execution.
- Coordinate with warehouse and logistics teams to ensure smooth delivery and troubleshoot any shipping issues.
- Monitor influencer activity and industry trends to support campaign ideation.
- Track performance and engagement, feeding into reports and future recommendations.
Sample Management
- Be the primary contact for sample requests across PR, VIP, press and influencer touchpoints.
- Maintain the PR and marketing sample tracker, logging all sample movements.
- Handle sample packing, shipping, receiving, and returns — ensuring accurate SKU creation and barcode management in Zedonk.
- Support showroom display organisation and assist in sample sales coordination.
- Collaborate with cross-functional teams to manage co-gifting logistics and ensure consistency across activations.
Press, Celebrity & VIP Support
- Assist with the implementation of DeMellier’s PR and celebrity placement strategy.
- Track global coverage and ensure alignment with launch timelines and brand messaging.
- Ensure timely trafficking of press samples and record secured placements for reporting.
- Research emerging media and editorial opportunities in line with brand positioning.
- Event & Brand Activation Coordination
- Provide hands-on support in the planning and execution of press days, influencer events, brand activations and in-store experiences.
- Assist with venue sourcing, production logistics, guest list admin, RSVPs and on-the-ground event support.
- Coordinate post-event processes including coverage tracking, sample returns and performance reporting.
- Work with the PR & Events Manager to maintain detailed event timelines and budget trackers.
Retail & Wholesale Activation Support
- Support the coordination of wholesale marketing activations such as pop-ups, trunk shows, and co-branded campaigns.
- Assist in the creation of retail gifting packages and event assets.
- Liaise with wholesale partners to ensure consistent brand representation in stores and experiential retail settings.
Reporting & Insights
- Compile and share weekly and monthly reports covering influencer performance, gifting ROI, and press highlights.
- Manage tagging and performance tracking tools (e.g., Tribe), ensuring accuracy across data points.
- Contribute to campaign debriefs, using data to identify what worked and where to optimise.
- Assist in compiling post-event and activation reports with visuals, metrics and key learnings.
REQUIREMENTS
- 1–2 years of experience in a similar role
- Passionate about communications, branding, and the influencer/press landscape.
- Exceptionally organised with strong attention to detail and ability to manage multiple priorities.
- A clear and confident communicator — both written and verbal.
- A proactive, problem-solving mindset with a willingness to roll up your sleeves.
- Strong digital literacy — comfortable with Excel/Google Sheets, social media platforms, and PR tools (experience with Zedonk and Tribe a plus).
A team player with a positive attitude, eager to grow within a creative and fast-paced environment.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Public Relations
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Industries
Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Retail
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PR & Events Assistant employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Events Assistant
✨Tip Number 1
Familiarise yourself with DeMellier's brand values and mission. Understanding their commitment to craftsmanship and social responsibility will help you align your passion for luxury fashion with their goals during any discussions.
✨Tip Number 2
Network within the fashion industry, especially with influencers and PR professionals. Attend events or join online forums where you can connect with people who might have insights or connections related to DeMellier.
✨Tip Number 3
Stay updated on current trends in luxury fashion and influencer marketing. Being knowledgeable about recent campaigns or successful brand activations can give you an edge in conversations and interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've managed events or influencer relationships in the past. Highlighting your organisational skills and proactive mindset will demonstrate that you're ready to take on the responsibilities of the role.
We think you need these skills to ace PR & Events Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and events. Focus on any roles where you've managed logistics, influencer relations, or event coordination, as these are key aspects of the job.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury fashion and storytelling. Mention specific examples of how you've successfully contributed to similar projects in the past, and why you want to work with DeMellier.
Showcase Your Communication Skills: Since the role requires strong written and verbal communication, ensure your application is free from errors and clearly articulates your thoughts. Use professional language but let your personality shine through.
Highlight Digital Literacy: Mention your proficiency with tools like Excel, Google Sheets, and any PR software you’ve used. If you have experience with Zedonk or Tribe, be sure to include that, as it will set you apart from other candidates.
How to prepare for a job interview at DeMellier
✨Show Your Passion for Fashion
Make sure to express your enthusiasm for luxury fashion during the interview. Share any personal experiences or insights you have about the industry, and mention specific brands or trends that inspire you. This will demonstrate your genuine interest in the role and the company.
✨Highlight Your Organisational Skills
Given the dynamic nature of the PR & Events Assistant role, it's crucial to showcase your organisational abilities. Prepare examples of how you've successfully managed multiple tasks or projects in the past, and be ready to discuss your methods for staying organised under pressure.
✨Research Influencers and Trends
Before the interview, take some time to research relevant influencers in the luxury fashion space and current industry trends. Being able to discuss these topics will show that you're proactive and knowledgeable, which is essential for the role.
✨Prepare Questions for the Interviewer
Having thoughtful questions prepared for the interviewer can set you apart from other candidates. Ask about the company's future plans, the team culture, or specific challenges they face in PR and events. This shows your interest in the role and helps you assess if it's the right fit for you.