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- Tasks: Lead omnichannel projects and optimise website performance for a luxury handbag brand.
- Company: Join a purpose-driven luxury handbag brand committed to sustainability and empowering women.
- Benefits: Enjoy hybrid working, generous leave, and a 50% employee discount on stylish bags.
- Why this job: Make a real impact in e-commerce while supporting charitable initiatives with every sale.
- Qualifications: 5+ years in Shopify project management and strong data analysis skills required.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are a modern affordable luxury handbag brand, crafting timeless and elegant styles that are made to last. Founded with a vision to do things differently, we create handbags that empower women, are sustainably sourced and ethically made, and give back to those who need it most. These principles guide everything we do. We are committed to driving change, championing equality, and celebrating women. Through our permanent charity initiative, ‘A Bag, A Life’, every purchase funds lifesaving vaccines and medical treatments for children in need, in partnership with SOS Children’s Villages. To date, we have funded over 1,000,000 vaccines.
As the Omnichannel Optimisation Manager, you will play a pivotal role in shaping the technical, analytical, and experiential backbone of our ecommerce and omnichannel operations. Working closely with the Head of E-Commerce and key stakeholders across the business, you will own and deliver the development and optimisation roadmap for our website and omnichannel capabilities.
This role will lead the delivery of new website features with a strong focus on performance optimisation, experimentation and A/B testing, and omnichannel initiatives such as Click & Collect and cross-channel customer journeys. You will be responsible for managing external development partners, ensuring technical enhancements align with trading and customer experience goals, and acting as a key technical and strategic partner to senior stakeholders.
Key Responsibilities- Website Development & Project Management
- Own and manage the technical development of new website features and functionality, prioritising initiatives in alignment with the Head of E-Commerce to enhance trading performance and the customer journey.
- Lead omnichannel projects pre- and post-store opening, ensuring a seamless experience across digital and physical touchpoints (including Click & Collect, returns, and cross-channel customer journeys).
- Manage the day-to-day running of projects, ensuring delivery on time, within scope, and within agreed budgets.
- Maintain clear project plans, timelines, and dependencies, providing regular and consistent status updates to stakeholders.
- Own project management and reporting tools (e.g. Asana), managing internal and external tickets, workflows, and communication.
- Act as the primary point of contact for external development partners, ensuring timely delivery of updates that support trading, campaigns, and site performance.
- Serve as the key stakeholder between UX/UI designers (in-house or external) and internal business teams, managing priorities and ensuring a seamless, conversion-focused customer experience.
- Own and manage the ecommerce and omnichannel technology stack, including budget responsibility for development and third-party tools.
- Omnichannel Systems & Integrations
- Ensure seamless customer journeys across digital and physical channels, including Click & Collect, in-store and online returns, and cross-channel CRM experiences.
- Manage and oversee integrations between Shopify and key systems, to support business growth and scalability.
- Act as the technical point of contact for omnichannel systems and integrations, working with internal teams and external partners to deliver robust solutions.
- Identify and deliver opportunities to automate processes across ecommerce and omnichannel operations to improve efficiency and reduce manual effort.
- Monitor, troubleshoot, and optimise cross-system performance, resolving issues that may impact trading, customer experience, or data accuracy.
- Performance Optimisation & Insights
- Own and drive UX experimentation and validation through user testing, journey mapping, CRO insights, and A/B testing.
- Define, monitor, and continuously improve key UX and ecommerce performance KPIs, including conversion rate, bounce rate, task success, and funnel performance.
- Take accountability for defining success metrics for all projects and experiments, ensuring outcomes are measurable and actionable.
- Own and maintain experimentation frameworks, from hypothesis creation and test design through to rollout and iteration.
- Lead post-launch optimisation and issue resolution, using data and insights to continuously improve performance and customer experience.
- Collaboration & Coordination
- Maintain a strong working relationship with the Ecommerce Manager to ensure development and optimisation initiatives support trading objectives.
- Collaborate with cross-functional teams including Merchandising, Marketing, and Creative to ensure all development, automation, and optimisation projects align with broader business goals.
- Provide technical and optimisation expertise to ecommerce and marketing stakeholders, resolving issues that may impact trading or campaign delivery.
- Document processes for data analysis, automation, personalisation, website development, and current platform operations to enable effective collaboration and scalability across teams.
We are looking for:
- A Shopify expert with 5+ years’ experience managing website development projects, ideally within a fast-paced e-commerce or omnichannel environment.
- Strong understanding of Shopify architecture, including theme development, apps, integrations, and performance optimisation.
- Proven experience working with external development agencies, web developers, and UX/UI designers to deliver high-quality digital solutions.
- Strong project management skills, with experience using tools such as Asana.
- Advanced data analysis skills and knowledge of ecommerce reporting tools such as heatmaps, funnels, user journey mapping tools, Google Analytics, Looker.
- Advanced Excel skills.
- Advanced experience with AB testing tools and methodologies.
- Experience working on Conversion Rate Optimisation projects.
- Excellent communication and stakeholder management skills, able to work cross-functionally and influence at all levels.
- Highly organised, detail-oriented, and comfortable managing multiple priorities in a deadline-driven environment.
- Hybrid-working policy (1-2 days in the office)
- Annual Leave package increasing the longer you stay with us
- Enhanced company maternity policy
- Time given yearly to volunteer for a charity of your choice
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Free gift DeMellier bag on successful probation
Omnichannel Project Manager employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Project Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Since we’re all about empowering women and sustainability, make sure you can speak to how your experience aligns with our mission. Show us you’re passionate about what we do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in project management and e-commerce can help us enhance our omnichannel operations. Keep it concise and impactful – we want to see your enthusiasm shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and being part of our purpose-driven brand.
We think you need these skills to ace Omnichannel Project Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for our brand and mission shine through. We want to see how you connect with our values of sustainability and empowering women, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in e-commerce and project management. We’re looking for someone who can hit the ground running, so align your skills with what we need for the Omnichannel Project Manager role.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your achievements and skills at a glance. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at DeMellier
✨Know Your Stuff
Make sure you’re well-versed in Shopify and its architecture. Brush up on your knowledge of theme development, apps, and integrations. Being able to discuss specific projects you've managed will show that you have the hands-on experience needed for this role.
✨Showcase Your Project Management Skills
Be ready to talk about your experience with project management tools like Asana. Prepare examples of how you've successfully managed timelines, budgets, and stakeholder communications in past projects. This will demonstrate your ability to keep everything on track.
✨Data is Key
Since this role involves performance optimisation, come prepared with insights from your previous work. Discuss how you've used data analysis tools like Google Analytics or heatmaps to drive decisions. Highlight any A/B testing experiences to showcase your analytical skills.
✨Collaboration is Crucial
This position requires working closely with various teams. Be ready to share examples of how you've collaborated with UX/UI designers, marketing, and merchandising teams. Emphasise your communication skills and how you’ve influenced stakeholders at different levels.