Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global marketing strategy and inspire a creative team to elevate our luxury brand.
- Company: Join DeMellier, an award-winning fashion brand making waves in the industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Shape the future of luxury fashion while making a positive impact on the world.
- Qualifications: 15-20 years in marketing with a passion for luxury and sustainability.
- Other info: Be part of a mission-driven brand that gives back with every sale.
The predicted salary is between 72000 - 108000 ÂŁ per year.
About us
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.
In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marche among others. Beyond creating beautiful products, DeMellier\’s mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.
The role
We are seeking a visionary Marketing Director to lead DeMellier’s global marketing, brand, and communications strategy. This role requires a strategic thinker with the ability to strengthen brand positioning, inspire storytelling, and deliver measurable results.
As a member of the leadership team, you will play a pivotal role in shaping how DeMellier shows up in the world from our brand values and customer journey to the way we engage with the press, influencers, and our loyal community.
You will lead and develop a multidisciplinary team spanning brand, PR & influencer, content, customer marketing, and creative, working in close partnership with e-commerce, product, and operations to ensure brand and business goals are aligned. To be successful in this role, you will be able to operate effectively at both strategic and hands on level.
Main Responsibilities
- Define and execute DeMellier’s global marketing strategy to drive brand awareness, desirability, and sales growth.
- Translate company objectives into marketing plans with clear priorities, budgets, and KPIs.
- Act as a brand guardian and thought partner to the Managing Director and Founder, shaping the next chapter of DeMellier’s story.
- Build, mentor, and inspire a high-performing team, fostering creativity, accountability, and collaboration.
Brand Building & Positioning
- Strengthen and evolve DeMellier’s brand positioning, ensuring it is clearly articulated, distinctive, and competitive in the luxury landscape.
- Champion DeMellier’s brand values and ensure they are consistently communicated across all channels and markets.
- Safeguard the clarity and consistency of DeMellier’s brand identity across touchpoints, ensuring all marketing reflects our ethos and aesthetic.
- Monitor competitor and market trends to refine brand positioning and maintain a leadership edge.
PR, Influencer & Partnerships
- Define and execute a global PR and influencer strategy, securing high-quality media placements and cultivating strong industry relationships.
- Lead structured gifting programmes, ensuring goals are met and ambassadors are aligned with the brand.
- Oversee events and activations that bring the brand to life and generate media and influencer engagement.
- Grow and optimise affiliate relationships to support awareness and revenue goals.
- Build and manage a network of stylists, editors, influencers, and cultural tastemakers aligned with the brand.
Content & Communications
- Lead the content strategy across owned, earned, and paid channels, ensuring storytelling that resonates with our audiences.
- Oversee editorial planning for campaigns, social media, email, and digital platforms.
- Act as the ultimate sign-off on all brand content to ensure quality, consistency, and alignment with strategy.
- Ensure brand messaging is consistent, inspiring, and aligned with DeMellier’s values.
Customer Marketing & Insights
- Develop and execute customer marketing strategies that increase engagement, loyalty, and lifetime value.
- Champion a deep understanding of our customer, ensuring insights are embedded not only in marketing but also across product, operations, and overall company strategy.
- Oversee CRM and lifecycle marketing, ensuring communications are personalised, relevant, and data-driven.
- Partner with product and design teams, using customer insights to help inform new product development (NPD) and market opportunities.
Measurement & Performance
- Define marketing KPIs and ensure effective tracking and reporting to measure impact.
- Analyse campaign results, competitor activity, and market trends to inform decision-making.
- Balance creativity with commercial acumen, ensuring marketing efforts deliver ROI.
What you’ll need
- 15-20 years of experience in Marketing
- Proven experience in luxury, fashion, or lifestyle brands, ideally with international exposure.
- Strong expertise across brand building, PR, influencer marketing, content, and customer engagement.
- Track record of using customer insights to drive strategy and inform new product development.
- A balance of creativity and analytical rigour, equally comfortable briefing external partners or presenting performance metrics.
- An inspiring leader with experience managing and scaling multidisciplinary teams.
- Excellent communication, presentation, and stakeholder management skills.
- Commercially minded with a strong grasp of budgets, ROI, and growth levers.
- Passionate about craftsmanship, sustainability, and the future of luxury.
#J-18808-Ljbffr
Marketing Director employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the brand! When you get that interview, make sure to express why you love DeMellier and how you align with their mission. Share your ideas on how you can contribute to their vision and make a real impact.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for marketing roles and practice your responses. Think about how your experience aligns with DeMellier’s goals and be ready to discuss specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. This not only shows your enthusiasm but also keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for fashion and luxury shine through. We want to see how much you care about the industry and DeMellier's mission. Share your thoughts on craftsmanship and sustainability – it’ll make your application stand out!
Tailor Your Experience: Make sure to highlight your relevant experience in luxury marketing. We’re looking for someone with a strong background in brand building and PR, so don’t be shy about showcasing your achievements in these areas. Tailor your CV and cover letter to reflect how your skills align with our needs.
Be Authentic: We value authenticity at DeMellier, so be yourself in your application. Share your unique perspective on marketing and how you would approach our brand’s storytelling. This is your chance to show us what makes you different from other candidates!
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply through our website. It’s the best way for us to keep track of your application and get back to you quickly. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at DeMellier
✨Know the Brand Inside Out
Before your interview, dive deep into DeMellier's brand values, mission, and product offerings. Familiarise yourself with their recent campaigns and collaborations, especially those that resonate with their commitment to craftsmanship and sustainability. This knowledge will not only impress but also help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and executed, particularly in the luxury or fashion sectors. Be ready to discuss how you measured success and adapted to market trends, showcasing your analytical skills alongside your creativity.
✨Highlight Leadership Experience
DeMellier is looking for someone who can inspire and lead a multidisciplinary team. Share specific instances where you've built and mentored teams, fostering collaboration and creativity. Discuss how you’ve navigated challenges and driven results through effective leadership, as this will be crucial for the role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making process. Think about potential challenges DeMellier might face in the luxury market and how you would address them. This will show your proactive approach and understanding of the industry landscape.
