At a Glance
- Tasks: Lead and scale a top-notch customer strategy across all channels for a luxury brand.
- Company: Join DeMellier, a purpose-driven luxury brand making a real impact.
- Benefits: Be part of an ethical brand that champions equality and sustainability.
- Other info: Dynamic role with opportunities to influence and grow within a fast-paced environment.
- Why this job: Shape the future of luxury retail while empowering communities through meaningful initiatives.
- Qualifications: 8-10+ years in CRM and clienteling, with a strategic mindset and execution skills.
The predicted salary is between 51750 - 63250 £ per year.
Description
About us
De Mellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most.
These principles guide everything we do.
All our pieces are crafted ethically in Europe using the finest sustainably sourced materials.
We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need.
So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines.
Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Role
We are a fast-growing luxury brand with a strong digital foundation and an ambitious retail expansion ahead.
As we prepare to open physical stores alongside our e-commerce presence, we are seeking a Senior CRM & Omnichannel Clienteling Manager to build, lead, and scale a best-in-class customer strategy across all touchpoints.
This role sits at the intersection of data, marketing, technology, and retail experience.
You will own and lead the global CRM and clienteling vision: driving customer lifetime value, personalisation, and seamless journeys online and in-store, while preserving the brand’s luxury DNA.
Requirements
- 8-10+ years of experience in CRM, lifecycle marketing, or clienteling within fast-paced, high-growth environments.
- Strong background in omnichannel CRM, campaign management, and customer journey design.
- Proven experience working with customer data, segmentation and personalization at scale.
- Hands-on knowledge of CRM platforms and marketing automation tools.
- Solid understanding of data privacy and customer consent frameworks.
- Experience supporting or launching in-store clienteling initiatives.
- Strategic mindset combined with strong execution skills.
- Ideally, experienced in luxury, premium, or fashion/beauty brands.
- Exposure to international markets and multi-store retail environments.
- Experience building teams or scaling CRM functions
Senior CRM & Omnichannel Clienteling Manager in London employer: DeMellier
DeMellier is an exceptional employer that champions creativity and collaboration within a purpose-driven environment in the heart of London. With a strong commitment to ethical practices and sustainability, employees are empowered to make a meaningful impact while enjoying opportunities for personal and professional growth. The company’s unique initiative, A Bag, A Life, not only supports global health but also fosters a culture of giving back, making it a rewarding place to work for those who value social responsibility.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Omnichannel Clienteling Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DeMellier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DeMellier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DeMellier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DeMellier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM & Omnichannel Clienteling Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DeMellier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DeMellier:Show us that you’ve done your homework! In your application, briefly mention what you admire about DeMellier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DeMellier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DeMellier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DeMellier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
