At a Glance
- Tasks: Lead creative campaigns and shape brand storytelling for a luxury handbag brand.
- Company: Join DeMellier, a purpose-driven London-based brand making a real impact.
- Benefits: Be part of an award-winning team with a focus on creativity and collaboration.
- Other info: Opportunity to work with innovative tools and enhance your marketing expertise.
- Why this job: Make a difference while working in the luxury fashion industry.
- Qualifications: 7+ years in brand marketing with a strong luxury focus and exceptional copywriting skills.
The predicted salary is between 59400 - 72600 £ per year.
Description
About us
De Mellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most.
These principles guide everything we do.
All our pieces are crafted ethically in Europe using the finest sustainably sourced materials.
We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need.
So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines.
Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Role
The Senior Brand Content Manager plays a pivotal role in bringing De Mellier's brand and marketing strategy to life through exceptional content, integrated campaign planning and cross-functional collaboration.
Working closely with the Head of Marketing, this role helps shape and implement brand storytelling and marketing initiatives that strengthen De Mellier's luxury positioning and support commercial objectives.
Responsible for leading end-to-end campaign planning, content development and stakeholder alignment across all customer touchpoints, the Senior Brand Marketing Manager ensures every campaign is executed to the highest standard, delivering a consistent and compelling customer experience.
Combining creative excellence with commercial insight, the role continuously seeks opportunities to optimise marketing performance, improve ways of working and enhance campaign effectiveness.
Requirements
- 7+ years' experience in brand marketing, content marketing or integrated marketing, ideally within a luxury or premium fashion, accessories or lifestyle brand.
- Demonstrable experience delivering integrated marketing campaigns from concept through to execution.
- Experience developing creative briefs and partnering with creative teams to deliver best-in-class campaign assets.
- Strong understanding of luxury branding, storytelling and customer experience.
- An exceptional copywriter with proven experience creating, editing and approving high-quality content across multiple customer touchpoints.
- Proven ability to lead multiple marketing workstreams simultaneously, balancing strategic priorities with flawless execution.
- Strong stakeholder management and influencing skills, with the ability to align multiple teams around shared objectives.
- Commercially minded, with experience using campaign performance and customer insights to improve marketing effectiveness.
- Experience using project management and collaboration tools such as Asana and Figma.
- Experience using AI tools, including Chat GPT, to support content development, ideation, workflow efficiency and marketing effectiveness while maintaining exceptional editorial standards.
- A strong creative eye and instinct for luxury storytelling, premium design and exceptional customer experiences.
- Highly organised, proactive and detail-oriented, with exceptional attention to detail.
- Right to work in the UK
Senior Brand Content Manager in London employer: DeMellier
DeMellier is an exceptional employer that champions ethical and sustainable practices, creating a work environment where creativity and empowerment thrive. Located in the vibrant city of London, employees benefit from a collaborative culture that prioritises personal growth and development, alongside the opportunity to contribute to meaningful projects that make a positive impact. Join us to be part of a team that values innovation and social responsibility.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DeMellier and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DeMellier are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DeMellier on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DeMellier. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DeMellier. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DeMellier:Show us that you’ve done your homework! In your application, briefly mention what you admire about DeMellier’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DeMellier
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DeMellier will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DeMellier, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
