At a Glance
- Tasks: Lead PR and influencer activities across Northern EMEA, driving brand visibility and media coverage.
- Company: Join DeMellier, a luxury fashion brand with a strong focus on innovation and creativity.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the brand's presence in key markets.
- Other info: Dynamic role with opportunities for mentorship and professional growth in a vibrant team.
- Why this job: Make an impact in the luxury fashion world while building relationships with top influencers and media.
- Qualifications: 5+ years in PR and influencer marketing, fluent in Italian and Spanish, with strong industry connections.
The predicted salary is between 50000 - 70000 £ per year.
As DeMellier's PR & Influencer Manager for Northern EMEA, you will lead the brand's press and influencer activity across France, DACH, Scandinavia and Eastern Europe, combining strategic thinking with hands-on execution – driving earned media, strengthening influencer relationships, and increasing brand awareness across key markets, with a strong focus on France and DACH.
Working closely with the Global Head of PR & Influencers, leveraging your existing network and proactively developing new relationships, you will own day-to-day relationships with senior editors, creators and tastemakers, identify opportunities to build brand visibility and drive measurable results across press and social channels that contribute to both brand equity and commercial growth.
You will manage a team of PR Coordinators and Assistants, providing strategic direction, coaching and support, while remaining actively involved in execution. Regular travel across Europe is required as part of this role, including attending events, conducting market visits, building relationships with key media and influencer contacts, and representing the brand at industry moments.
Requirements:- 5+ years’ experience in PR and influencer marketing, ideally within the luxury or premium fashion space.
- Fluent in Italian and Spanish, both spoken and written (additional knowledge of Arabic is a plus).
- Strong press and influencer relationships in Southern EMEA (particularly across Italy and Spain), with a pulse on emerging talent and media trends.
- Demonstrated experience personally building press relationships, securing earned media coverage and managing influencer partnerships within luxury or premium fashion.
- Proven success in building high-impact, non-paid influencer programmes and generating earned media coverage.
- Comfortable operating at both strategic and executional levels, with a willingness to personally drive outreach, relationship-building and high-priority projects when required.
- Proficient in Traackr, Cision, and ideally Airtable.
- Skilled at managing and mentoring junior team members.
- Analytical and organised, with the ability to balance creativity and performance.
- Excellent written and verbal communication skills.
- Passionate about luxury fashion and DeMellier’s brand purpose.
PR & Influencer Manager (Northern EMEA) in London employer: DeMellier
DeMellier is an exceptional employer that champions ethical and sustainable practices, creating a work environment where creativity and empowerment thrive. Located in the vibrant city of London, employees benefit from a collaborative culture that prioritises personal growth and development, alongside the opportunity to contribute to meaningful projects that make a positive impact. Join us to be part of a team that values innovation and social responsibility.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager (Northern EMEA) in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to influencers and media contacts. Building those relationships can really set you apart when it comes to landing that PR & Influencer Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in securing earned media and managing influencer partnerships. Share specific examples of your successes to demonstrate how you can drive brand visibility and growth.
✨Stay Ahead of Trends
Keep your finger on the pulse of emerging talent and media trends in the luxury fashion space. Being knowledgeable about what's hot right now will not only impress interviewers but also show that you're passionate about the industry and ready to make an impact.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace PR & Influencer Manager (Northern EMEA) in London
Some tips for your application 🫡
Show Your Passion for Luxury Fashion:When writing your application, let your love for luxury fashion shine through! Share specific examples of how you've engaged with the industry and why DeMellier's brand purpose resonates with you. We want to see that you're not just qualified, but genuinely excited about the role.
Highlight Your Network:Make sure to mention your existing relationships with press and influencers in your application. We’re looking for someone who can hit the ground running, so if you’ve got connections in Southern EMEA, flaunt them! This will show us you’re ready to make an impact from day one.
Be Strategic and Hands-On:In your written application, balance your strategic thinking with examples of hands-on execution. We want to know how you’ve successfully driven earned media and built influencer relationships in the past. Show us that you can think big while also getting into the nitty-gritty!
Tailor Your Application:Don’t send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the PR & Influencer Manager role. Use keywords from the job description and demonstrate how your experience aligns with what we’re looking for. And remember, apply through our website for the best chance!
How to prepare for a job interview at DeMellier
✨Know Your Stuff
Before the interview, dive deep into DeMellier's brand values and recent campaigns. Familiarise yourself with their presence in the luxury fashion space, especially in France and DACH. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Network
Since this role requires strong relationships with press and influencers, come prepared with examples of how you've built and maintained these connections. Share specific stories about successful collaborations or media coverage you've secured to demonstrate your impact.
✨Be Ready to Discuss Strategy
Think about how you would approach PR and influencer strategies for DeMellier. Prepare to discuss your ideas on building brand visibility and driving measurable results. This shows that you can think strategically while also being hands-on, which is key for this role.
✨Demonstrate Leadership Skills
As you'll be managing a team, be ready to talk about your experience in mentoring and coaching junior members. Share examples of how you've led teams to success, highlighting your ability to balance strategic direction with day-to-day execution.
