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- Tasks: Lead omnichannel projects and optimise website features for a luxury handbag brand.
- Company: Join a purpose-driven luxury handbag brand committed to sustainability and empowering women.
- Benefits: Enjoy hybrid working, generous leave, and amazing employee discounts.
- Why this job: Make a real impact in e-commerce while supporting a charitable cause.
- Qualifications: 5+ years in Shopify project management with strong data analysis skills.
- Other info: Be part of a creative team that values collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Our Story: We are a modern affordable luxury handbag brand, crafting timeless and elegant styles that are made to last. Founded with a vision to do things differently, we create handbags that empower women, are sustainably sourced and ethically made, and give back to those who need it most. These principles guide everything we do. We are committed to driving change, championing equality, and celebrating women. Through our permanent charity initiative, ‘A Bag, A Life’, every purchase funds lifesaving vaccines and medical treatments for children in need, in partnership with SOS Children’s Villages. To date, we have funded over 1,000,000 vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
Job Description
As the Omnichannel Optimisation Manager, you will play a pivotal role in shaping the technical, analytical, and experiential backbone of our ecommerce and omnichannel operations. Working closely with the Head of E-Commerce and key stakeholders across the business, you will own and deliver the development and optimisation roadmap for our website and omnichannel capabilities. This role will lead the delivery of new website features with a strong focus on performance optimisation, experimentation and A/B testing, and omnichannel initiatives such as Click & Collect and cross-channel customer journeys. You will be responsible for managing external development partners, ensuring technical enhancements align with trading and customer experience goals, and acting as a key technical and strategic partner to senior stakeholders.
Key Responsibilities
- Website Development & Project Management
- Own and manage the technical development of new website features and functionality, prioritising initiatives in alignment with the Head of E-Commerce to enhance trading performance and the customer journey.
- Lead omnichannel projects pre- and post-store opening, ensuring a seamless experience across digital and physical touchpoints (including Click & Collect, returns, and cross-channel customer journeys).
- Manage the day-to-day running of projects, ensuring delivery on time, within scope, and within agreed budgets.
- Maintain clear project plans, timelines, and dependencies, providing regular and consistent status updates to stakeholders.
- Own project management and reporting tools (e.g. Asana), managing internal and external tickets, workflows, and communication.
- Act as the primary point of contact for external development partners, ensuring timely delivery of updates that support trading, campaigns, and site performance.
- Serve as the key stakeholder between UX/UI designers (in-house or external) and internal business teams, managing priorities and ensuring a seamless, conversion-focused customer experience.
- Own and manage the ecommerce and omnichannel technology stack, including budget responsibility for development and third-party tools.
- Omnichannel Systems & Integrations
- Ensure seamless customer journeys across digital and physical channels, including Click & Collect, in-store and online returns, and cross-channel CRM experiences.
- Manage and oversee integrations between Shopify and key systems, to support business growth and scalability.
- Act as the technical point of contact for omnichannel systems and integrations, working with internal teams and external partners to deliver robust solutions.
- Identify and deliver opportunities to automate processes across ecommerce and omnichannel operations to improve efficiency and reduce manual effort.
- Monitor, troubleshoot, and optimise cross-system performance, resolving issues that may impact trading, customer experience, or data accuracy.
- Performance Optimisation & Insights
- Own and drive UX experimentation and validation through user testing, journey mapping, CRO insights, and A/B testing.
- Define, monitor, and continuously improve key UX and ecommerce performance KPIs, including conversion rate, bounce rate, task success, and funnel performance.
- Take accountability for defining success metrics for all projects and experiments, ensuring outcomes are measurable and actionable.
- Own and maintain experimentation frameworks, from hypothesis creation and test design through to rollout and iteration.
- Lead post-launch optimisation and issue resolution, using data and insights to continuously improve performance and customer experience.
- Collaboration & Coordination
- Maintain a strong working relationship with the Ecommerce Manager to ensure development and optimisation initiatives support trading objectives.
- Collaborate with cross-functional teams including Merchandising, Marketing, and Creative to ensure all development, automation, and optimisation projects align with broader business goals.
- Provide technical and optimisation expertise to ecommerce and marketing stakeholders, resolving issues that may impact trading or campaign delivery.
- Document processes for data analysis, automation, personalisation, website development, and current platform operations to enable effective collaboration and scalability across teams.
We are looking for:
- A Shopify expert with 5+ years’ experience managing website development projects, ideally within a fast-paced e-commerce or omnichannel environment.
- Strong understanding of Shopify architecture, including theme development, apps, integrations, and performance optimisation.
- Proven experience working with external development agencies, web developers, and UX/UI designers to deliver high-quality digital solutions.
- Strong project management skills, with experience using tools such as Asana.
- Advanced data analysis skills and knowledge of ecommerce reporting tools such as heatmaps, funnels, user journey mapping tools, Google Analytics, Looker.
- Advanced Excel skills.
- Advanced experience with AB testing tools and methodologies.
- Experience working on Conversion Rate Optimisation projects.
- Excellent communication and stakeholder management skills, able to work cross-functionally and influence at all levels.
- Highly organised, detail-oriented, and comfortable managing multiple priorities in a deadline-driven environment.
Benefits:
- Hybrid-working policy (1-2 days in the office)
- Annual Leave package increasing the longer you stay with us
- Enhanced company maternity policy
- Time given yearly to volunteer for a charity of your choice
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Free gift DeMellier bag on successful probation
Omnichannel Project Manager in London employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Project Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission, especially around sustainability and empowering women, so you can show how you align with their goals during your chat.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in project management and e-commerce can help them enhance their omnichannel experience. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our purpose-driven team.
We think you need these skills to ace Omnichannel Project Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for our brand and mission shine through. We want to see how you connect with our values of empowerment, sustainability, and giving back.
Tailor Your Experience: Make sure to highlight your relevant experience in e-commerce and project management. We’re looking for specific examples that demonstrate your skills in managing website development and omnichannel projects.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at DeMellier
✨Know Your Stuff
Make sure you’re well-versed in Shopify and its architecture. Brush up on your knowledge of theme development, apps, and integrations. Being able to discuss specific projects you've managed will show that you have the hands-on experience they’re looking for.
✨Showcase Your Project Management Skills
Familiarise yourself with project management tools like Asana. Be ready to share examples of how you've successfully managed projects, kept them on track, and communicated with stakeholders. They want to see that you can juggle multiple priorities effectively.
✨Data is Key
Prepare to discuss your experience with data analysis and e-commerce reporting tools. Highlight any specific KPIs you’ve worked with, especially around conversion rates and A/B testing. This role is all about optimisation, so showing your analytical side will be a big plus.
✨Emphasise Collaboration
This position requires working closely with various teams, so be ready to talk about your experience collaborating with UX/UI designers, marketing, and merchandising teams. Share examples of how you’ve fostered strong working relationships to achieve common goals.
