At a Glance
- Tasks: Lead CRM strategy to enhance customer engagement and loyalty across channels.
- Company: Join DeMellier, a purpose-driven luxury brand making a real impact.
- Benefits: Work in a creative environment with a focus on sustainability and social responsibility.
- Other info: Diverse workplace culture that values innovation and collaboration.
- Why this job: Be part of a mission to empower women and save lives through ethical fashion.
- Qualifications: 10 years of CRM experience in luxury or premium brands required.
The predicted salary is between 60000 - 80000 £ per year.
Location: London
Reports to: Commercial Director
About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The role
We are hiring a CRM Consultant for a 2–3-month project to define and lead DeMellier’s CRM and omnichannel clienteling strategy—elevating how we understand, engage, and build lasting relationships with our customers across e-commerce and retail.
Main responsibilities
- CRM & Customer Strategy
- Refine customer segmentation, lifecycle management, and personalisation frameworks.
- Translate customer data into actionable insights to drive acquisition, engagement, retention, and loyalty.
- Advise on CRM platforms, ensuring scalability as the business grows.
- Campaigns & Customer Journeys
- Help refine the planning, execution, and optimisation of omnichannel CRM campaigns (email, SMS, in-app, clienteling tools).
- Partner with Marketing, Digital, E-commerce, Merchandising and Retail internal teams to ensure consistent messaging and timing across channels.
- Omnichannel Clienteling & Retail Enablement
- Build and roll out in-store clienteling capabilities aligned with luxury service standards.
- Recommend tools, processes, and best practices to empower store teams with customer insights.
- Ensure seamless data flow between online and offline interactions (single customer view).
- Support retail openings with CRM-driven activation, VIP engagement, and local clienteling strategies.
- Data, Analytics & Insights
- Own customer data governance, quality, and enrichment.
- Monitor and report on key CRM and clienteling KPIs (CLV, retention, repeat rate, engagement, campaign performance).
- Use data to test, learn, and scale high-impact initiatives in a fast-paced environment.
- Define and deploy RFM-based customer segmentation frameworks to optimise targeting, retention, reactivation, and customer lifetime value.
Requirements
We are seeking someone with 10 years of expertise in CRM & Clienteling within multi-brand environments. Someone who can bring in a variety of experiences and views. Ideally worked in large luxury companies and premium brands. Track record in Data Privacy & Compliance. Understanding in full compliance with data privacy regulations (GDPR and relevant local laws). Background in partnering with Legal, e-commerce, IT, and external partners to maintain best-in-class data security and consent management.
DeMellier is committed to fostering a workplace that reflects the diversity of our amazing, global customer base. We believe that a diverse team brings a wealth of perspectives and experiences to our business, leading to more innovative and inclusive products. By recruiting talent from diverse backgrounds, we aim to create a company culture where everyone feels valued, respected, and empowered to contribute their best.
CRM Consultant in London employer: DeMellier
DeMellier is an exceptional employer located in the heart of London, offering a unique opportunity to work with a purpose-driven brand that prioritises ethical practices and social impact. Our collaborative work culture fosters creativity and innovation, while our commitment to employee growth ensures that you will have the resources and support needed to thrive in your role as a CRM Consultant. Join us in making a meaningful difference in the luxury industry, where every contribution helps empower women and save lives through our charitable initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Consultant in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at DeMellier or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your CRM expertise and how you've driven customer engagement in past roles. This will help you stand out when you get the chance to showcase your experience.
✨Tip Number 3
Be proactive! Don’t wait for job postings to apply. If you think you’d be a great fit for DeMellier, send them a message through our website expressing your interest and how you can contribute to their mission.
✨Tip Number 4
Prepare for the interview by understanding DeMellier’s values and recent initiatives. Be ready to discuss how your background aligns with their commitment to sustainability and ethical practices—this will show you’re genuinely interested in being part of their team.
We think you need these skills to ace CRM Consultant in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Consultant role. Highlight your experience in customer segmentation and data analysis, as these are key for us. Use specific examples that showcase your skills in omnichannel strategies.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about CRM and how you align with our mission at DeMellier. Share your thoughts on ethical practices and how they relate to customer engagement—this will resonate with our values.
Showcase Your Data Skills:Since data governance and analytics are crucial for this role, make sure to highlight your experience with CRM platforms and data privacy compliance. We want to see how you've used data to drive customer loyalty and retention in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. This way, we can ensure your application gets the attention it deserves. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at DeMellier
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the latest CRM trends and tools. Familiarise yourself with DeMellier’s current strategies and think about how your experience can enhance their customer engagement and retention efforts.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you’ve translated customer insights into actionable strategies, especially in a luxury or multi-brand context.
✨Understand Their Values
DeMellier is all about ethical practices and giving back. Make sure you understand their mission and be ready to discuss how your values align with theirs. This will show that you’re not just a fit for the role, but also for the company culture.
✨Prepare for Scenario Questions
Think about potential challenges they might face in CRM and clienteling. Prepare to discuss how you would approach these scenarios, demonstrating your problem-solving skills and strategic thinking in a fast-paced environment.
