At a Glance
- Tasks: Lead DeMellier's global CRM strategy and enhance customer engagement across channels.
- Company: Join a purpose-driven luxury brand committed to ethical practices and social impact.
- Benefits: Gain valuable experience in a dynamic environment with a focus on creativity and collaboration.
- Other info: Opportunity to work on a short-term project with potential for future roles.
- Why this job: Make a meaningful impact while working with a brand that champions equality and sustainability.
- Qualifications: 10 years of CRM expertise, preferably in luxury or premium brands.
The predicted salary is between 40000 - 50000 £ per year.
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award‑winning, purpose‑driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The role involves hiring a CRM Consultant for a 2–3-month project to define and lead DeMellier’s global CRM and omnichannel clienteling strategy—elevating how we understand, engage, and build lasting relationships with our customers across e‑commerce and retail.
Main responsibilities- CRM & Customer Strategy: Refine customer segmentation, lifecycle management, and personalisation frameworks. Translate customer data into actionable insights to drive acquisition, engagement, retention, and loyalty. Advise on CRM platforms, ensuring scalability as the business grows.
- Campaigns & Customer Journeys: Help refine the planning, execution, and optimisation of omnichannel CRM campaigns (email, SMS, in‑app, clienteling tools). Partner with Marketing, Digital, E‑commerce, Merchandising and Retail internal teams to ensure consistent messaging and timing across channels.
- Omnichannel Clienteling & Retail Enablement: Build and roll out in‑store clienteling capabilities aligned with luxury service standards. Recommend tools, processes, and best practices to empower store teams with customer insights. Ensure seamless data flow between online and offline interactions (single customer view). Support retail openings with CRM‑driven activation, VIP engagement, and local clienteling strategies.
- Data, Analytics & Insights: Own customer data governance, quality, and enrichment. Monitor and report on key CRM and clienteling KPIs (CLV, retention, repeat rate, engagement, campaign performance). Use data to test, learn, and scale high‑impact initiatives in a fast‑paced environment. Define and deploy RFM‑based customer segmentation frameworks to optimise targeting, retention, reactivation, and customer lifetime value.
We are seeking a candidate with 10 years of expertise in CRM & Clienteling within multi‑brand environments. Someone who can bring in a variety of experiences and views. Ideally worked in large luxury companies and premium brands. Track record in Data Privacy & Compliance Understanding in full compliance with data privacy regulations (GDPR and relevant local laws). Background in partnering with Legal, e‑commerce, IT, and external partners to maintain best‑in‑class data security and consent management.
CRM Consultant 3 months FTC in London employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Consultant 3 months FTC in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the luxury industry, especially those who might know someone at DeMellier. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a mini presentation or case study on how you would tackle CRM strategies for DeMellier. This will not only demonstrate your expertise but also your enthusiasm for the role.
✨Tip Number 3
Be proactive! Follow up after interviews with a thank-you note that highlights a key point from your conversation. It shows you're genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to engage directly with us. Plus, it gives you a better chance to stand out in the crowd.
We think you need these skills to ace CRM Consultant 3 months FTC in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Consultant role. Highlight your experience in customer segmentation and data analytics, as these are key for us. Use specific examples that showcase your skills in multi-brand environments.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about CRM and how your values align with ours at DeMellier. Share your thoughts on ethical practices and how you can contribute to our mission of making a meaningful impact.
Showcase Your Data Skills: Since data governance and insights are crucial for this role, make sure to highlight your experience with data privacy regulations and CRM platforms. We want to see how you've used data to drive customer engagement and retention in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at DeMellier
✨Know the Brand Inside Out
Before your interview, dive deep into DeMellier's mission and values. Understand their commitment to ethical practices and how they give back through initiatives like 'A Bag, A Life'. This will not only show your genuine interest but also help you align your answers with their core principles.
✨Showcase Your CRM Expertise
Be ready to discuss your previous experiences in CRM and clienteling. Prepare specific examples of how you've refined customer segmentation or improved engagement strategies. Highlight any successful campaigns you've led, especially in luxury or premium brands, as this will resonate well with their expectations.
✨Data-Driven Mindset
Since the role involves a lot of data analysis, come prepared to talk about how you've used data to drive decisions in past roles. Discuss your familiarity with CRM platforms and how you've ensured data quality and compliance, particularly with GDPR regulations. This will demonstrate your capability to handle their customer data governance.
✨Collaborative Spirit
DeMellier values collaboration across teams, so be ready to share examples of how you've partnered with marketing, e-commerce, and retail teams in the past. Emphasise your ability to work cross-functionally to ensure consistent messaging and seamless customer experiences across channels.