At a Glance
- Tasks: Lead global brand strategy and creative direction for a purpose-driven luxury brand.
- Company: DeMellier, a London-based ethical luxury handbag brand making a real impact.
- Benefits: Join an award-winning team with a focus on creativity and collaboration.
- Other info: Opportunity to work with innovative technologies and mentor a high-performing team.
- Why this job: Shape the future of luxury while empowering women and supporting children in need.
- Qualifications: 15+ years in senior brand roles, ideally in luxury or premium fashion.
The predicted salary is between 90000 - 110000 £ per year.
Location: London
Reports to: Managing Director
About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The role
We are seeking an exceptional Brand & Marketing Director to lead DeMellier's global brand, marketing and communications strategy. Reporting directly to the Managing Director, this is a pivotal leadership role that will shape the next phase of the company's growth and strengthen DeMellier's position as a leading contemporary luxury brand. Working closely with the Managing Director and Founder, you will define and evolve DeMellier's brand vision, visual identity and creative direction, ensuring every customer touchpoint reflects the brand's distinctive aesthetic, craftsmanship and values. You will set the creative standard across campaigns, photography, content and communications, balancing exceptional brand building with measurable commercial impact. Leading a high-performing multidisciplinary team across Creative, Graphic Design, PR & Communications, Marketing, Social Media, Content and Brand Activations, you will work in close partnership with Product, E-commerce, Retail, Wholesale and Operations to ensure the brand is consistently expressed throughout the customer journey.
This role is ideal for an inspiring leader who combines strategic thinking with exceptional creative judgement, has experience building premium or luxury brands, and is passionate about creating distinctive brand experiences that drive long-term desirability, cultural relevance and commercial growth.
Requirements
- 15+ years' experience in senior brand and marketing leadership roles, ideally within luxury, premium fashion or lifestyle brands.
- A proven track record of building and scaling brands across international markets, delivering both brand equity and commercial growth.
- Significant experience leading creative direction and integrated marketing campaigns for a premium or luxury brand.
- Exceptional visual judgement, with a refined understanding of luxury aesthetics, art direction and photography.
- Experience partnering with creative teams and Art Directors to deliver best-in-class campaigns from concept through to execution.
- Deep expertise across brand strategy, creative direction, PR, influencer marketing, content, social media and integrated marketing.
- Strong commercial acumen, with experience managing budgets, optimising marketing investment and delivering measurable ROI.
- A strategic mindset with the ability to leverage customer insights, market trends and data to shape brand strategy, influence product development and support commercial decision-making.
- An inspiring and collaborative leader with experience building, mentoring and leading high-performing multidisciplinary teams.
- Outstanding communication, presentation and stakeholder management skills, with the ability to influence and build strong relationships at executive level.
- A passion for craftsmanship, sustainability, innovation and the evolving luxury landscape.
- Experience using AI and emerging technologies to enhance creativity, marketing performance and operational efficiency.
- The right to work in the UK.
Brand and Marketing Director in London employer: DeMellier
DeMellier is an exceptional employer that champions ethical and sustainable practices, creating a work environment where creativity and empowerment thrive. Located in the vibrant city of London, employees benefit from a collaborative culture that prioritises personal growth and development, alongside the opportunity to contribute to meaningful projects that make a positive impact. Join us to be part of a team that values innovation and social responsibility.
