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For Companies At a Glance
- Tasks: Lead our e-commerce strategy and enhance the online shopping experience.
- Company: Join DeMellier, a prestigious London-based fashion brand loved by celebrities.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Make a real impact in fashion while driving digital sales and customer engagement.
- Qualifications: 10-20 years in e-commerce with strong analytical and leadership skills required.
- Other info: Be part of a brand that gives back by funding vaccines for children.
The predicted salary is between 43200 - 72000 £ per year.
About us:
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship, and the highest standards of quality. Its handbags are popular among women worldwide, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones.
In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue, and Le Bon Marche. Beyond creating beautiful products, DeMellier aims to be a positive influence in the fashion industry, creating products by women for women, made with integrity, and giving back to those less fortunate. For every item sold, DeMellier funds vaccines and medical treatments to save children\’s lives.
The role:
We’re seeking an experienced Head of E-Commerce to lead DeMellier’s digital business. Reporting to the Commercial Director and managing the E-comm team, you’ll be responsible for shaping and executing our global e-commerce strategy, driving online sales, and delivering an elevated, data-led customer experience. The ideal candidate will bring analytical thinking, strong e-commerce expertise, and leadership skills in a fast-paced environment.
Job responsibilities:
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Own the E-Commerce Strategy : Define and execute a digital roadmap aligned with brand and growth goals, driving global online revenue across channels and regions.
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Elevate the digital journey : Enhance the online experience through impactful product launches, engaging animations, curated assortments, and premium visual merchandising.
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Lead Site Performance & UX : Oversee all aspects of the website (Shopify Plus), working with web developers to launch new features, improve site speed, optimise mobile-first UX, and deliver premium visual merchandising.
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Drive Conversion & CRO : Implement A/B testing, analyse heatmaps and customer journeys, and remove friction points to increase conversion rates and average order value.
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Forecast & Trade : Collaborate with Merchandising, Finance, and Operations on sales forecasting and stock planning. Lead weekly trade meetings and present performance insights to senior leadership.
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Manage Tech & Tools : Own Shopify app ecosystem, integrations (e.g., ERP), and ensure a high-quality, secure, and scalable digital infrastructure.
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Lead Data-Driven Decision Making : Use analytics tools (Google Analytics, etc.) to track KPIs, monitor regional performance, and inform decisions around product, pricing, and customer journey.
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Mentor & Lead : Manage and develop the E-Commerce Manager, fostering collaboration across Commercial, Digital, Creative, and Operations teams.
What you\’ll bring:
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10-20 years of experience in E-Commerce
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In-depth experience working with Shopify Plus
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Proven success in driving digital sales growth and enhancing online customer experience
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Strong analytical skills to interpret data, identify trends, and implement data-driven improvements
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Excellent trading skills
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Expertise in conversion rate optimisation, including A/B testing and UX improvements
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Experience managing data feeds across multiple channels and ensuring data accuracy
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Experience working with and managing external web development agencies
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Experience in sales forecasting
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Ability to manage and mentor a team, driving results and fostering collaboration and innovation
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Strong understanding of global e-commerce trends and international markets
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Excellent communication, organisational, and project management skills
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Head of E-Commerce employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce
✨Tip Number 1
Familiarise yourself with DeMellier's brand values and mission. Understanding their commitment to craftsmanship and social responsibility will help you align your vision for the e-commerce strategy with their overall goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with Shopify Plus by preparing specific examples of how you've successfully enhanced online customer experiences in previous roles. Highlighting your technical skills and familiarity with the platform will demonstrate your readiness for this position.
✨Tip Number 3
Stay updated on the latest e-commerce trends and best practices, especially in the luxury fashion sector. Being able to discuss current trends and how they can be applied to DeMellier's strategy will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your leadership style and how you plan to mentor the E-Commerce Manager and team. Providing insights into your collaborative approach and how you foster innovation will resonate well with DeMellier's emphasis on teamwork.
We think you need these skills to ace Head of E-Commerce
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand DeMellier's brand values and mission. Familiarise yourself with their products, target audience, and commitment to social responsibility. This knowledge will help you tailor your application to align with their ethos.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in e-commerce, particularly with Shopify Plus. Provide specific examples of how you've driven digital sales growth and enhanced customer experiences in previous roles.
Showcase Analytical Skills: Since the role requires strong analytical thinking, include examples of how you've used data to inform decisions in past positions. Mention any tools you've used, such as Google Analytics, and how they contributed to your success.
Tailor Your Application: Make sure your application is tailored specifically for the Head of E-Commerce position. Address the key responsibilities mentioned in the job description and explain how your skills and experiences make you the ideal candidate for this role.
How to prepare for a job interview at DeMellier
✨Showcase Your E-Commerce Expertise
Make sure to highlight your extensive experience in e-commerce, particularly with platforms like Shopify Plus. Be prepared to discuss specific strategies you've implemented in the past that have successfully driven online sales and enhanced customer experiences.
✨Demonstrate Analytical Skills
Since the role requires strong analytical thinking, come equipped with examples of how you've used data to inform decisions. Discuss any tools you've used, such as Google Analytics, and how you've interpreted data to identify trends and improve performance.
✨Prepare for Technical Questions
Expect questions about your experience managing tech and tools within e-commerce. Be ready to talk about your familiarity with integrations, site performance optimisation, and how you've collaborated with web development teams to enhance user experience.
✨Emphasise Leadership and Mentoring
As a Head of E-Commerce, you'll need to lead and mentor a team. Share your experiences in managing teams, fostering collaboration, and driving results. Highlight any successful projects where you’ve guided your team to achieve their goals.