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For Companies At a Glance
- Tasks: Lead CRM strategy to enhance customer engagement and loyalty across e-commerce and retail.
- Company: DeMellier, a purpose-driven luxury brand committed to ethical practices.
- Benefits: Join an award-winning team with a focus on creativity and meaningful impact.
- Other info: Opportunity to work on impactful projects and drive real change.
- Why this job: Make a difference in the luxury industry while working with a passionate team.
- Qualifications: 10 years of CRM experience in multi-brand environments, ideally in luxury.
The predicted salary is between 50000 - 60000 £ per year.
Location: London
About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award‑winning, purpose‑driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The role
We are hiring a CRM Consultant for a 2–3-month project to define and lead DeMellier’s global CRM and omnichannel clienteling strategy—elevating how we understand, engage, and build lasting relationships with our customers across e‑commerce and retail.
Main responsibilities
- CRM & Customer Strategy: Refine customer segmentation, lifecycle management, and personalisation frameworks. Translate customer data into actionable insights to drive acquisition, engagement, retention, and loyalty. Advice on CRM platforms, ensuring scalability as the business grows.
- Campaigns & Customer Journeys: Help refine the planning, execution, and optimisation of omnichannel CRM campaigns (email, SMS, in‑app, clienteling tools). Partner with Marketing, Digital, E‑commerce, Merchandising and Retail internal teams to ensure consistent messaging and timing across channels.
- Omnichannel Clienteling & Retail Enablement: Build and roll out in‑store clienteling capabilities aligned with luxury service standards. Recommend tools, processes, and best practices to empower store teams with customer insights. Ensure seamless data flow between online and offline interactions (single customer view). Support retail openings with CRM‑driven activation, VIP engagement, and local clienteling strategies.
- Data, Analytics & Insights: Own customer data governance, quality, and enrichment. Monitor and report on key CRM and clienteling KPIs (CLV, retention, repeat rate, engagement, campaign performance). Use data to test, learn, and scale high‑impact initiatives in a fast‑paced environment. Define and deploy RFM‑based customer segmentation frameworks to optimise targeting, retention, reactivation, and customer lifetime value.
Requirements
We are seeking a candidate with 10 years of expertise in CRM & Clienteling within multi‑brand environments. Someone who can bring in a variety of experiences and views. Ideally worked in large luxury companies and premium brands. Track record in Data Privacy & Compliance Understanding in full compliance with data privacy regulations (GDPR and relevant local laws). Background in partnering with Legal, e‑commerce, IT, and external partners to maintain best‑in‑class data security and consent management.
CRM Consultant 3 months FTC employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Consultant 3 months FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in luxury brands or CRM roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your previous CRM successes. When you get the chance to chat with potential employers, share how you've driven customer engagement and retention in past roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like DeMellier, and express your interest in contributing to their mission. A personal touch can make all the difference.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in being part of our purpose-driven team.
We think you need these skills to ace CRM Consultant 3 months FTC
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see how your values align with ours, especially around sustainability and empowerment.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in CRM and clienteling. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at DeMellier
✨Know the Brand Inside Out
Before your interview, dive deep into DeMellier's mission and values. Understand their commitment to ethical practices and how they give back through 'A Bag, A Life'. This will not only show your genuine interest but also help you align your answers with their core principles.
✨Showcase Your CRM Expertise
Be ready to discuss your previous experiences in CRM and clienteling. Prepare specific examples of how you've refined customer segmentation or improved engagement strategies. Highlight any successful campaigns you've led, especially in luxury or multi-brand environments, as this will resonate well with the interviewers.
✨Prepare for Data-Driven Questions
Since the role involves a lot of data analysis, brush up on key metrics like customer lifetime value (CLV) and retention rates. Be prepared to discuss how you've used data to drive decisions in past roles. This will demonstrate your analytical skills and ability to translate data into actionable insights.
✨Collaborative Mindset is Key
DeMellier values collaboration across teams, so be ready to talk about how you've partnered with marketing, e-commerce, and retail teams in the past. Share examples of how you’ve ensured consistent messaging and timing across channels, showcasing your ability to work effectively in a team-oriented environment.