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- Tasks: Lead global PR, influencer, and event strategies to elevate DeMellier's luxury brand.
- Company: Join an award-winning designer fashion brand making a positive impact in the industry.
- Benefits: Competitive salary, creative environment, and opportunities to work with top influencers.
- Why this job: Shape the future of luxury fashion while driving meaningful change for women worldwide.
- Qualifications: 10-20 years in PR and influencer marketing, with strong leadership skills.
- Other info: Dynamic role with a focus on creativity and collaboration in a fast-paced environment.
The predicted salary is between 72000 - 108000 £ per year.
About us
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others. In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marche among others. Beyond creating beautiful products, DeMellier's mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.
The role
The person in this role will be responsible for driving DeMellier’s global PR, influencer, affiliate, and event strategies to elevate the brand and fuel growth. They will cultivate strong relationships with media, influencers, and partners to secure impactful coverage and collaborations. Leading a high-performing team, they will ensure seamless campaign execution and data-driven results. Ultimately, they will deliver exceptional brand experiences that embody DeMellier’s luxury positioning and strengthen its global presence.
Main Responsibilities
- PR & MEDIA RELATIONS
- Design and implement a global PR strategy aligned with DeMellier’s brand objectives and long-term growth.
- Plan and execute PR campaigns to support product launches, seasonal collections, and special projects.
- Build and maintain relationships with top-tier fashion, lifestyle, and luxury editors, journalists, and media outlets globally.
- Proactively pitch story ideas to key media contacts to secure feature articles, interviews, and product placements.
- Host either virtual or in-person press appointments to introduce the brand and its collections.
- Track PR coverage, analyse campaign effectiveness, and provide recommendations to improve media performance and brand awareness.
- Oversee the management of any in-house PR tools/software.
- Be the lead in assessing when/if PR or celebrity agencies should be engaged.
- Develop and manage a global influencer marketing strategy that aligns with brand goals, targeting relevant influencers on platforms such as Instagram, TikTok, and YouTube.
- Identify and onboard influencers who reflect and align with DeMellier’s values.
- Manage a larger internal team ensuring strategic goals are clearly communicated and the team work efficiently.
- Build long-term partnerships with influencers, celebrities, and tastemakers to drive brand loyalty and exposure.
- Execute influencer campaigns, including product seeding, gifting, and collaborations aligned with seasonal launches.
- Use data-driven insights to track campaign performance, optimising reach, engagement, and conversions.
- Foster strong relationships with influencers to position DeMellier as a preferred brand for exclusive projects.
- Develop and manage, in collaboration with Head of Digital, a strategic affiliate marketing program to expand DeMellier’s reach and drive sales.
- Build partnerships with relevant affiliate platforms, blogs, and media outlets that align with DeMellier’s luxury positioning.
- Collaborate with affiliate partners to create compelling offers and promotions that maintain brand integrity and attract new customers.
- Work with our affiliates Success Manager to monitor affiliate performance, including tracking key metrics such as conversion rates, traffic, and revenue, to optimise program success.
- Negotiate affiliate agreements, ensuring strong partnerships that drive quality traffic and increase conversions.
- Provide regular reporting on affiliate performance and use data insights to refine strategies and boost sales outcomes.
- Develop and execute a robust event strategy to elevate brand visibility and align with DeMellier’s luxury positioning.
- Manage all event logistics, from venue selection and vendor coordination to guest list management and invitations.
- Oversee high-quality execution of events, ensuring they reflect the luxury brand image.
- Collaborate with internal teams, including Brand, Creative & E-Commerce to ensure cohesive event messaging.
- Track and analyse event performance, media coverage, and influencer impact.
- Provide insights and recommendations to improve future events and activations.
What you’ll need
- 10-20 years of experience in PR, influencer marketing, affiliate marketing, and event management, ideally within the luxury fashion or lifestyle industries.
- Proven relationships with top-tier fashion and lifestyle media, influencers, and affiliate partners.
- Demonstrated leadership experience, with the ability to manage and inspire teams and collaborate with external agencies.
- Strong creative vision and the ability to develop impactful PR, influencer, affiliate, and event strategies.
- Proven ability to develop and execute strategies that align with brand goals and drive growth.
- Exceptional communication skills, both written and verbal, with the ability to tell compelling brand stories.
- Deep understanding of the luxury fashion market, trends, and influencer landscape.
- Proficient in using tools and analytics to track performance and drive informed decision-making.
Head of PR & Influencer in City of London employer: DeMellier
Contact Detail:
DeMellier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PR & Influencer in City of London
✨Tip Number 1
Network like a pro! Attend industry events, connect with influencers, and engage with PR professionals. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from DeMellier, share why you love their mission and products. Authentic enthusiasm can make you stand out.
✨Tip Number 3
Be proactive! If you see an opportunity to collaborate or pitch an idea, don’t hesitate. Reach out directly to the team at DeMellier through our website and showcase your creativity.
✨Tip Number 4
Follow up after meetings or interviews! A simple thank-you note can leave a lasting impression and keep you on their radar. It shows you're genuinely interested in being part of the DeMellier family.
We think you need these skills to ace Head of PR & Influencer in City of London
Some tips for your application 🫡
Show Your Passion for Fashion: When writing your application, let your love for the fashion industry shine through! Share your experiences and how they align with DeMellier's mission to create beautiful products by women for women. We want to see your enthusiasm!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in PR, influencer marketing, and event management. We’re looking for specific examples that demonstrate your skills and how they can elevate our brand.
Be Data-Driven: Since we value data-driven results, include any metrics or achievements from past campaigns in your application. Show us how you’ve used insights to optimise performance and drive growth in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Don’t miss out!
How to prepare for a job interview at DeMellier
✨Know the Brand Inside Out
Before your interview, dive deep into DeMellier's history, values, and mission. Understand their commitment to craftsmanship and how they give back to the community. This knowledge will help you connect your experience in PR and influencer marketing to their brand ethos.
✨Showcase Your Network
Be ready to discuss your existing relationships with media, influencers, and affiliate partners. Highlight specific examples of how these connections have led to successful campaigns in the past. This will demonstrate your ability to hit the ground running and elevate DeMellier’s presence.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PR or influencer challenges. Think about past experiences where you’ve successfully navigated similar situations. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Bring Data-Driven Insights
Since the role requires a focus on data-driven results, come prepared with examples of how you've used analytics to inform your strategies. Discuss metrics you've tracked in previous roles and how they influenced your decision-making process. This will show your analytical side and commitment to achieving measurable outcomes.