Content Editor in Cardiff

We are a modern affordable luxury handbag brand, crafting timeless and elegant styles that are made to last. Founded with a vision to do things differently, we create handbags that empower women, are sustainably sourced and ethically made, and give back to those who need it most. These principles guide everything we do. We are committed to driving change, championing equality, and celebrating women. Through our permanent charity initiative, ‘A Bag, A Life’, every purchase funds lifesaving vaccines and medical treatments for children in need, in partnership with SOS Children’s Villages. To date, we have funded over 1,000,000 vaccines. Join us and be part of an award‑winning, purpose‑driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

This is a 14 month FTC – Working hand in hand with, and reporting to, the Head of Marketing, the Content Editor is a key role within the DeMellier team, providing the successful candidate with the opportunity to have a direct impact on the development of the brand, as well as to oversee and execute marketing and communications assets.

• CONTENT MANAGEMENT
  • Be the link between the Marketing and Creative teams, working with both departments to develop engaging content across all areas of the business.
  • Brief the different teams involved in content creation following the planning strategy, and receive all creative briefs to write copy.
  • Lead detailed briefing processes to ensure content allocation is clear for each team and that time management is respected accordingly.
  • Lead asset meetings to present created assets, detailing the rationale behind them.
  • Organise regroups before asset meetings to ensure the Creative team understands their deliverables and the content plan is aligned with the buying schedule.
  • Organise regroups with merchandising to understand the current stock levels and amend upcoming content accordingly.
  • Ensure the content is always on‑brand, aligned with the master marketing calendar and brand requirements, and that assets are delivered on time.
  • Ensure the social media flighting aligns with the marketing calendar and that social copy is optimised for the intended platforms, keeping up to date with the social media landscape, best practices, and new platforms including TikTok.
  • Work closely with the Creative team on the content plan and plan of action.
  • Support Wholesale in any asset requirements, ensuring they follow the brand’s DNA.
• COPYWRITING & TONE OF VOICE
  • Be the copywriter for all marketing and communication platforms across every function of the business: paid ads, newsletters, social media organic posts, paid social, .com, blog articles, press releases, linesheets, etc.
  • Ensure the brand storytelling is managed effectively and coordinated across multiple channels (newsletter, website, email, social media, paid advertising).
  • Be the guardian of the brand’s tone of voice.
• PLANNING
  • Work closely with the Head of Marketing and other key senior members to have a clear vision of the brand’s strategy and tone of voice.
  • Work with the Head of Marketing and PD to determine the names of new styles, tones, and textures ahead of launch.
  • Work closely with the Head of Marketing and the Creative team to ensure the content aligns with the company’s brand values and builds brand awareness, while defining a strong channel strategy detailing the objective and need for each platform.
  • Participate in the monthly planning meeting, pro‑actively suggesting content strategies and defining key messages across all channels that align with brand’s goals, including newsletters, social media organic posts, paid social, website blog articles, press releases etc.
• CONTENT ANALYSIS
  • Work closely with the relevant teams (e.g. Digital, Marketing, E‑commerce) on measuring the effectiveness of our content and applying those learnings to future assets.
  • Have a clear understanding of the learnings from the content analysis and share them with the wider team during planning meetings.
• PROJECT MANAGEMENT
  • Own the end‑to‑end project workflow and critical paths for bespoke marketing campaigns, ensuring projects are clearly scoped, briefed on time, and delivered with agreed timelines and accountable owners.
  • For seasonal marketing campaigns, proactively manage cross‑team deadlines so creative briefs are issued on time and all required assets land ahead of launch dates, in line with the master marketing calendar.
  • Track progress across Brand Marketing, Creative, Merchandising, Digital, and Wholesale stakeholders, flagging risks early and driving solutions to keep deliverables on schedule.

• 3-5 years experience as a Content Editor (or a similar role) within the fashion industry.
• Strategic brand storyteller with a proven ability to translate brand values into compelling, on‑brand content across all touchpoints (digital, social, CRM, PR, paid, wholesale).
• Exceptional copywriter and tone‑of‑voice guardian, confident writing everything from short‑form social and paid ads to long‑form editorial, press releases, and product storytelling.
• Highly organised content lead who can manage complex content calendars, briefing processes, asset reviews, and cross‑team workflows while consistently hitting deadlines.
• Strong cross‑functional collaborator, experienced in acting as the central link between Marketing, Creative, Merchandising, Digital, E‑commerce, and Wholesale teams.
• Confident project manager who owns campaigns end‑to‑end, proactively managing timelines, stakeholders, risks, and dependencies in line with a master marketing calendar.
• Commercially minded and agile, able to adapt content plans based on stock levels, buying schedules, and business priorities without compromising brand integrity.
• Social‑first thinker with up‑to‑date knowledge of platform best practices (including TikTok), capable of optimising copy and flighting per channel and objective.
• Data‑informed decision maker, comfortable analysing content performance and translating insights into smarter, more effective future content strategies.
• Proactive and ideas‑driven, contributing confidently in planning meetings with fresh content ideas, strong messaging frameworks, and clear channel rationale.

Hybrid‑working policy (1‑2 days in the office). Annual leave package increasing the longer you stay with us. Enhanced company maternity policy. Time given yearly to volunteer for a charity of your choice. Employee Discount: 50% off stock and up to 90% off seasonal sample sales. Free gift DeMellier bag on successful probation.

Seniority level: Mid‑Senior level. Employment type: Contract. Job function: Marketing. Industries: Retail Luxury Goods and Jewelry.