At a Glance
- Tasks: Lead daily operations, drive sales, and create memorable client experiences in our new flagship store.
- Company: Join DeMellier, a purpose-driven luxury brand making a real impact.
- Benefits: Enjoy generous discounts, enhanced leave, and a free bag after probation.
- Other info: Opportunity for growth in a dynamic, creative environment.
- Why this job: Be part of an exciting launch and help shape a positive team culture.
- Qualifications: Previous retail leadership experience and a passion for luxury client service.
The predicted salary is between 30000 - 40000 € per year.
About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Role
DeMellier is opening its first-ever physical store on Sloane Square in September 2026, marking a major milestone for the brand. We are seeking an Assistant Manager to play a key role in this flagship launch and help shape the future of our in-store experience. As Assistant Manager, you will support the delivery of an exceptional in-store experience through strong operational standards, team collaboration, and a client-focused approach. Working closely with the Store Manager, you will help run the boutique smoothly, support commercial performance, team leadership, and operational excellence, and maintain the brand's high standards.
Responsibilities
- Operations & Planning: Be at the heart of the store’s daily rhythm, leading operations, rotas, stock planning, event coordination, and team organisation to ensure the business runs seamlessly. Create structure, consistency, and clear ways of working that elevate both the team experience and client journey. Play a key role in the exciting pre-opening phase, helping shape the store environment, team readiness, and operational standards ahead of launch.
- Commercial Performance: Drive commercial success by monitoring key performance indicators and turning insights into action on the shop floor. Lead motivating daily briefings that energise the team around targets, priorities, and opportunities. Partner closely with the Store Manager to grow the business through clienteling, events, and exceptional service experiences. Take ownership and lead with confidence in the Store Manager’s absence, ensuring continuity across all areas of the business.
- Client Experience & CRM: Deliver a luxury client experience that feels elevated, personal, and memorable at every touchpoint. Champion CRM and clienteling, building lasting relationships that strengthen loyalty and drive long-term growth. Help bring the brand’s founding client programme to life, transforming online customers into a thriving in-store community. Inspire the team to confidently share the brand story and deliver thoughtful, personalised service.
- Team & People: Be a visible and supportive leader on the shop floor, creating a collaborative and positive team culture. Support the onboarding and development of team members, helping them grow in confidence, knowledge, and performance. Lead by example, ensuring exceptional standards are consistently maintained across the store.
- Events: Bring exciting in-store events to life, leading planning and execution with creativity, organisation, and attention to detail. Help create memorable brand moments that drive both commercial performance and meaningful client connections. Ensure every event strengthens CRM relationships through thoughtful follow-up and personalised engagement.
Requirements
- A confident and inspiring leader, able to step seamlessly into the Store Manager role and drive commercial success, operational excellence, and a positive team culture.
- Previous Assistant Store Manager experience within accessible luxury, premium, or contemporary fashion, with a passion for delivering elevated client experiences.
- Highly organised with strong operational expertise across rotas, events, stock coordination, and in-store processes.
- Commercially driven, with a strong understanding of retail KPIs, CRM, and clienteling, using insight to drive performance and long-term client loyalty.
- Trusted keyholder with experience maintaining exceptional operational and visual standards while leading confidently on the shop floor.
- Passionate about coaching and developing teams, creating an engaging environment where people can grow and succeed.
Benefits
- Annual Leave package increases the longer you stay with us
- Enhanced company maternity policy
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Seasonal bag allowance
- Free gift DeMellier bag on successful probation
Assistant Store Manager employer: DeMellier
DeMellier is an exceptional employer that champions creativity and collaboration within a purpose-driven environment. As we prepare to launch our first flagship store in Sloane Square, employees will have the unique opportunity to shape the in-store experience while contributing to our mission of empowering women and giving back to those in need. With a strong focus on employee growth, generous benefits including substantial discounts, and a supportive team culture, DeMellier offers a rewarding workplace for those passionate about luxury retail and making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager
✨Tip Number 1
Get to know the brand inside out! Research DeMellier's mission, values, and products. When you walk into that interview, show us how your passion for ethical fashion aligns with our vision. It’ll make a huge difference!
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend events related to the luxury retail industry. Building relationships can give you insider info and might just land you a recommendation when applying through our website.
✨Tip Number 3
Prepare for situational questions! Think about how you would handle various scenarios in-store, from managing team dynamics to delivering exceptional client experiences. We want to see your problem-solving skills in action!
✨Tip Number 4
Follow up after your interview! A simple thank-you email expressing your enthusiasm for the role can leave a lasting impression. It shows us you’re genuinely interested in being part of our purpose-driven team.
We think you need these skills to ace Assistant Store Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for the brand and its mission shine through. We want to see how you connect with our values of empowerment and sustainability, so don’t hold back!
Tailor Your Experience:Make sure to highlight your previous experience as an Assistant Store Manager or in a similar role. We’re looking for specific examples that demonstrate your operational expertise and client-focused approach.
Be Personable:Remember, we’re all about creating memorable client experiences. Use your application to showcase your personality and how you would inspire and lead a team on the shop floor.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at DeMellier!
How to prepare for a job interview at DeMellier
✨Know the Brand Inside Out
Before your interview, dive deep into DeMellier's mission and values. Understand their commitment to sustainability and ethical practices. This knowledge will not only impress your interviewers but also help you align your answers with the brand's ethos.
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll need to demonstrate your leadership abilities. Prepare examples of how you've successfully led a team in the past, focusing on collaboration and creating a positive culture. Highlight any experiences where you’ve driven commercial success or improved client experiences.
✨Be Ready to Discuss KPIs
Familiarise yourself with key performance indicators relevant to retail. Be prepared to discuss how you've used data to drive sales and improve customer loyalty in previous roles. Showing that you can turn insights into action will set you apart from other candidates.
✨Prepare for Event Planning Questions
Since events are a big part of the role, think about past events you've organised. Be ready to share your creative ideas and how you executed them successfully. Emphasise your attention to detail and how you ensured memorable experiences for clients.
