At a Glance
- Tasks: Lead influencer strategy and manage gifting programmes across the UK, US, and Middle East.
- Company: Join DeMellier, an award-winning luxury fashion brand with a commitment to innovation.
- Benefits: Enjoy hybrid working, generous leave, enhanced maternity policy, and amazing employee discounts.
- Other info: Dynamic environment with opportunities for creativity and career growth.
- Why this job: Make a real impact in luxury fashion while building authentic relationships with influencers.
- Qualifications: 5+ years in PR and influencer marketing, with strong media relationships and analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Influencer Strategy & Gifting
Responsibilities
- Own DeMellier\'s influencer strategy across the UK, US and Middle East, prioritising authentic, long-term relationships that drive brand equity and measurable impact.
- Manage the influencer gifting programme, directing a team of PR Assistants to ensure timely, high-quality outreach aligned with monthly targets and product priorities.
- Use Tribe to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business impact.
- Monitor and report on influencer performance using key metrics such as reach, EMV, potency, and engagement, with a focus on drawing clear links between activity and business outcomes.
- Coordinate closely with the Merchandising team to align product send-outs with launches, priorities and stock availability.
- Lead relationship-building trips or appointments in key markets (e.g. New York or Los Angeles) to nurture top-tier influencers and press contacts.
Press Relations
- Develop and execute a proactive, seasonal press strategy to drive earned media coverage across fashion, lifestyle and business titles, with a focus on the UK and US.
- Build and maintain strong direct relationships with editors, journalists, stylists and VIP dressers to ensure consistent, high-quality coverage.
- Use Cision to manage and expand media relationships, track coverage, and identify key press contacts.
- Create and maintain a forward-looking press calendar with seasonal angles, product news and brand storytelling opportunities.
- Partner with the Content Editor to brief and distribute press releases, product information and media assets.
Events & Brand Activations
- Lead the planning and execution of press days, influencer appointments and gifting suites, ensuring they are strategically designed to support launches and storytelling moments.
- Manage all event elements from guest list strategy and location selection to presentation and post-event reporting.
- Support wider brand moments and campaign activations when there is a PR or influencer component, collaborating with the broader Marketing and Creative teams.
Affiliate & Wholesale Support
- Collaborate with the performance marketing team to ensure influencer outreach supports affiliate goals and identifies creators with high conversion potential for future gifting.
- Wholesale Support
- Support the Wholesale team with press and influencer outreach around store launches, retail moments or territory-specific marketing activities.
- Provide toolkits, messaging and brand support to wholesale partners when relevant.
Budget & Tools
- Manage the PR and influencer budget, overseeing spend, issuing POs and ensuring all activity is cost-effective and well-documented.
- Maintain accurate and up-to-date records in Airtable, ensuring visibility across teams and stakeholders.
- Produce regular reporting across influencer and press performance using Tribe, Cision and internal analytics tools, feeding insights back into strategy.
Qualifications
- 5+ years\' experience in PR and influencer marketing, ideally within the luxury or premium fashion space.
- Strong press and influencer relationships in the UK and US, with a pulse on emerging talent and media trends.
- Proven success in building high-impact, non-paid influencer programmes and generating earned media coverage.
- Proficient in Tribe, Cision, and ideally Airtable.
- Skilled at managing and mentoring junior team members.
- Analytical and organised, with the ability to balance creativity and performance.
- Excellent written and verbal communication skills.
- Passionate about luxury fashion and DeMellier\'s brand purpose.
About DeMellier
DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.
Benefits
- Hybrid-working policy (1-2 days in the office)
- Annual Leave package increasing the longer you stay with us
- Enhanced company maternity policy
- Time given yearly to volunteer for a charity of your choice
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
PR & Influencer Marketing Manager - US & UK Market in Camden Town employer: DeMellier Ltd
DeMellier is an exceptional employer that fosters a dynamic and inclusive work culture, offering a hybrid-working policy that promotes work-life balance. With a strong focus on employee growth, team members benefit from mentorship opportunities and a generous annual leave package that increases with tenure. Located in London, the company not only provides a vibrant environment for creativity and innovation but also offers unique perks such as significant employee discounts and time off for charitable volunteering, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Marketing Manager - US & UK Market in Camden Town
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DeMellier Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DeMellier Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DeMellier Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DeMellier Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PR & Influencer Marketing Manager - US & UK Market in Camden Town
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DeMellier Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DeMellier Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about DeMellier Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DeMellier Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DeMellier Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DeMellier Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
