At a Glance
- Tasks: Lead creative direction for campaigns and shoots, ensuring brand storytelling shines through.
- Company: Join DeMellier, a purpose-driven luxury brand making a real impact.
- Benefits: Enjoy hybrid working, generous leave, and amazing discounts on stylish bags.
- Other info: Collaborate with a dynamic team and grow within an award-winning brand.
- Why this job: Be part of a mission to empower women while showcasing your creativity.
- Qualifications: 5-10+ years in Art Direction with a flair for luxury fashion.
The predicted salary is between 60000 - 80000 £ per year.
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award‑winning, purpose‑driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Art Director is responsible for bringing DeMellier’s creative vision to life across campaigns, shoots, and brand content. Working closely with the Founder/Creative Director, this role leads the execution of visual concepts from idea through to delivery, ensuring every output reflects the brand’s elevated aesthetic, craftsmanship, and storytelling. This is a hands‑on, senior creative role with ownership of shoot direction, visual quality, and creative execution across all channels, while championing the DeMellier customer and brand values in every decision.
Responsibilities
- Campaign & Creative Direction
- Concept, develop and deliver seasonal and ad‑hoc campaigns
- Translate creative direction into clear, compelling visual storytelling across all channels
- Contribute to and shape a cohesive, elevated creative point of view
- Ensure content balances brand storytelling with performance
- Shoot Direction & Execution
- Lead shoots end‑to‑end, from concept through to delivery
- Develop mood boards, treatments, and shoot decks
- Direct on‑set and remote shoots, leading all creative talent and partners
- Balance creative ambition with timelines, budgets, and operational efficiency
- Motion & Content Leadership
- Lead all video and motion output across campaigns and brand content
- Manage internal and external motion teams, directors, and post‑production
- Ensure consistency between still and moving image
- Visual Quality & Craft Storytelling
- Own the quality and consistency of all imagery and content
- Lead selects, retouching, and post‑production to the highest standard
- Set and maintain a premium standard of product representation
- Translate craftsmanship, materials, and product detail into refined storytelling
- Build and evolve a library of product and craft assets across all channels
- Brand Alignment & Creative Evolution
- Champion the DeMellier customer and brand values across all output
- Contribute to the wider brand world—from retail to events and activations—bringing original, on‑brand creative ideas to life
- Partner closely with Graphic Design to ensure a cohesive and elevated visual language across all touchpoints
- Collaborate with Marketing, E‑commerce, PR, and Commercial teams to align creative with business priorities
- Build and lead a network of world‑class creative collaborators
- Stay culturally and creatively informed across fashion, art, and visual culture
- Use AI‑powered tools to support concepting, visual exploration, mood boards, and creative presentations
- Stay current with emerging technologies, integrating AI thoughtfully to enhance creativity while maintaining a human‑led perspective
Requirements
- 5 - 10+ years of Art Direction experience within luxury or premium fashion, accessories, beauty or other brand‑led high‑end consumer products
- Highly creative mind with exceptional visual taste level and attention to detail
- Proven experience leading shoots end‑to‑end with high‑quality output
- Highly organised with strong project management skills
- Balances creativity with commercial awareness
- Great team player who enjoys working in a high‑paced environment
Benefits
- Hybrid‑working policy (2 days in the office)
- Annual Leave package increasing the longer you stay with us
- Enhanced company maternity policy
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Seasonal bag allowance
- Free gift DeMellier bag on successful probation
Art Director employer: DeMellier London
DeMellier is an exceptional employer that champions creativity and collaboration within the luxury fashion industry, offering a unique opportunity to contribute to a purpose-driven brand. With a strong commitment to ethical practices and social impact, employees enjoy a supportive work culture that fosters personal and professional growth, alongside generous benefits such as a hybrid working policy, enhanced maternity leave, and significant employee discounts. Join us in making a meaningful difference while working in a vibrant London-based environment that values innovation and craftsmanship.
