Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead email and SMS marketing campaigns while enhancing customer retention strategies.
- Company: DeMellier is a trendy London-based fashion brand known for its luxury handbags and commitment to social impact.
- Benefits: Enjoy hybrid working, generous discounts, and time off for charity work.
- Why this job: Join a mission-driven brand that values innovation and craftsmanship while making a positive impact.
- Qualifications: Experience in CRM, data analysis, and email marketing, preferably in a DTC environment.
- Other info: Work with celebrities and contribute to meaningful causes through your role.
The predicted salary is between 36000 - 60000 £ per year.
Job DescriptionAbout the job
DeMellier is a fast-growing award-winning designer fashion brand based in London.
DeMellier has been awarded twice by the British Luxury Association WALPOLE,
recognising its commitment to innovation, craftsmanship and the highest standards of
quality.
Its handbags have become a favourite among women all over the world, including
celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.
In addition to its direct-to consumer business, DeMellier is stocked in leading
department stores such as Net-a-Porter, Saks Fifth Avenue, Le Bon Marche and
Neiman Marcus among others.
Beyond creating beautiful products, DeMellier\’s mission is to be a force of positive
influence in the fashion industry. Creating products by women for women, made with
integrity while giving back to those less fortunate. For every item sold DeMellier funds
vaccines and medical treatments aimed to save the life of a child in need.
As DeMellier\’s CRM & Email Marketing Manager, you\’ll be responsible for all of our
broadcast and automated email marketing campaigns as well as the brand\’s customer
retention strategy. You will be the main champion of DeMellier\’s customers within the
business, continuously finding out more about our customers so that we can serve
them better as we grow.Job Requirements● Strong experience of lifecycle email marketing or multi-channel CRM
experience, ideally in DTC business with a global focus
● Experience working with data and data analysis
● Experience working with a predominantly DTC business
● Experience working with Klaviyo (open to ESP’s) and ideally Shopify
● Experience with collaborating with paid media colleagues/teams
● Excellent excel skills
● Ideally the candidate will be knowledgeable in GDPR, CCPA, and general email
compliance
● Strong communication skillsJob ResponsibilitiesEMAIL & SMS MARKETING
● Support the Head of Digital Marketing in developing the company’s CRM strategy
● Responsible for implementing the CRM strategy, including customer
segmentation frameworks, lifecycle mapping and customer journey
development
● Be the lead in planning all of our email and SMS marketing 1-2 months in
advance ensuring that the email content aligns with the marketing calendar
● Lead our efforts in testing strategies around creative, messaging and
segmentation ensuring the tests\’ objectives and subsequent results are clearly
communicated to the wider team
● Be the champion for Klaviyo within the business ensuring we are using as much
of its capabilities as possible
● Work closely with the Creative team to ensure our email designs follow best
practice on both desktop and mobile devices
● Be the lead on all of our automated flows/triggered emails continuously
suggesting new ways to improve and ideas to test
CUSTOMER RETENTION
● Work with Head of Digital and Head of Brand supporting the customer lifecycle
strategy and propose new ideas to retain/reactivate our customers
● Work with Head of Brand and Head of Digital on our retention programme
(Ambassador Rewards) as we look to revamp it in 2024
● Ensure the business is using the customer data insights to create retention and
loyalty tactics
● Drive the retention KPIs
CUSTOMER INSIGHTS
● Work with Head of Brand to collate the outcomes of qualitative customer
research and sharing them with the wider team in monthly meetings
● Implement and work with Head of Brand and Head of Digital on a programme of
automated e-surveys, analysing the data each month and sharing in monthly
meetings
● Ensure the questions in the e-surveys are updated each month in line with wider
business requests
DATA ANALYSIS & REPORTING
● Support the Head of Digital to lead our efforts in deep diving into our customer
data to better understand our customer behaviour
● Dive deep into user data and analyse customer behaviour to create targeted
strategies and drive desired behaviour e.g. through segmentation,
personalisation, identifying new touch points and further optimisation of existing
flows
● Proactively suggest tools/Shopify apps that provide more insight into both email
and customer analytics
● Create weekly/monthly customers/email reports and share them with the wider
businessJob Benefits● Hybrid-working policy offering flexible hours
● Annual Leave package with additional LOS days based on time with the
company
● Enhanced company maternity policy
● Time given yearly to volunteer for a charity of your choice
● Discounted Travelcard/season ticket loan with us
● Employee Discount:
● 50% off Stock
● Up to 90% off Seasonal Sample Sales
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Advertising and Marketing
-
Industries
Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Advertising Services
Referrals increase your chances of interviewing at DeMellier by 2x
London, England, United Kingdom 1 week ago
London, England, United Kingdom 7 hours ago
Customer Relationship Management Manager
Greater London, England, United Kingdom 1 month ago
London, England, United Kingdom 1 month ago
Join Our Location Manager Community – London & South West Stores
Greater London, England, United Kingdom 11 months ago
London, England, United Kingdom 3 days ago
London, England, United Kingdom 1 month ago
Account Manager – Lifestyle, Travel & Private Household Management
Customer Success & Operations Manager at Insurtech Insights
London, England, United Kingdom 6 months ago
Customer Success Director – CRM / ESP / CDP
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
CRM Manager employer: DeMellier London Ltd
Contact Detail:
DeMellier London Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with DeMellier's brand values and mission. Understanding their commitment to craftsmanship and social responsibility will help you align your approach during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Network with current or former employees of DeMellier on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 3
Stay updated on the latest trends in CRM and email marketing, particularly within the fashion industry. Being able to discuss recent developments or successful campaigns during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare specific examples of how you've successfully implemented CRM strategies in previous roles. Highlighting your experience with tools like Klaviyo and your understanding of customer retention tactics will make you a standout candidate.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Focus on your achievements in lifecycle marketing, data analysis, and any specific tools like Klaviyo or Shopify that you've used.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills align with DeMellier's mission. Mention specific examples of how you've successfully implemented CRM strategies in previous roles.
Showcase Data Skills: Since the role requires strong data analysis skills, include examples of how you've used data to drive customer engagement and retention. Highlight any tools or methodologies you are familiar with.
Demonstrate Communication Skills: As communication is key in this role, ensure your application is well-written and free of errors. You might also want to mention any experience you have in collaborating with creative teams or other departments.
How to prepare for a job interview at DeMellier London Ltd
✨Know Your CRM Tools
Familiarise yourself with Klaviyo and any other email service providers you might have used. Be ready to discuss how you've leveraged these tools in past roles, especially in relation to customer retention strategies.
✨Showcase Data Analysis Skills
Prepare examples of how you've used data analysis to drive marketing decisions. Highlight specific metrics or KPIs you've improved through your strategies, as this will demonstrate your ability to understand customer behaviour.
✨Understand the Brand's Mission
DeMellier is committed to positive influence in the fashion industry. Make sure you can articulate how your values align with theirs and how you can contribute to their mission of creating products by women for women.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as improving customer retention or launching a new email campaign. Think through your approach and be ready to explain your reasoning and the expected outcomes.
