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- Tasks: Lead the Solutions Marketing team to drive product positioning and market strategies.
- Company: Dematic is a leader in innovative solutions for the industry, focusing on technology and software.
- Benefits: Enjoy equal employment opportunities, a collaborative culture, and professional growth.
- Why this job: Join a dynamic team that shapes market strategies and drives impactful solutions.
- Qualifications: 10+ years in B2B marketing, with 3+ years in leadership roles, preferably in tech.
- Other info: This role requires strong collaboration with cross-functional teams and a customer-focused mindset.
The predicted salary is between 43200 - 72000 £ per year.
The Solutions Marketing Team ensures Dematic’s product and solutions are positioned at the forefront of the industry and market. This critical and influential leadership role will lead the Solutions Marketing team and help drive deep and collaborative internal partnerships with Product Management, Strategy and Go-To-Market, and Sales to help build opportunity pipeline. In this role, you will lead the Solutions Marketing team in bringing new products and solutions to the market and managing the positioning, proposition and messaging of the full portfolio of Dematic solutions, including software. The ideal candidate is an experienced B2B marketer and people leader, with expertise in software and technology.
Tasks and Qualifications:
- Develop solution marketing strategy and plan that drives business growth.
- Work with Global Marketing Director to define overall objectives for the solutions marketing function, aligning to business strategic priorities.
- Develop go-to-market strategies for Dematic products and solutions and lead a cross-functional team on execution of launch plans.
- Develop go-to market strategies for our Partner solutions and lead a cross-functional team on execution of launch plans.
- Work with Sales Enablement to build Solution resources to train our sales teams on NPL.
- Develop a deep understanding of how customers partner with Dematic, the benefits they experience and the future opportunities they want to unlock.
- Drive solution positioning, launch process, sales messaging development, competitive analysis and differentiation.
- Collaborate with GTM team on Voice-of-Customer research and programs.
- Work with the Regional Marketing teams to develop the release and launch plans for new features and services to customers, partners and prospects.
- Drive solution market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas.
- Oversee the creation and delivery of key messages and content for new and existing solutions, enabling the Marketing Communications team and agencies to execute relevant campaigns and programs.
- Provide guidance to external agencies and in-house content and creative teams to create offering-based content based on briefs.
- Ensure sales has the content and training needed to effectively close and win deals.
Skills required:
- A team player and true collaborator, you work closely with our technical, marketing and sales teams throughout the organization.
- Strong customer focus with expertise in journey mapping, personas and voice of customer.
- Exceptional communication skills and proven talent as a storyteller.
- Excellent interpersonal skills with the ability to establish positive relationships with team members and evangelize services internally and externally.
- Creative thinker and problem solver.
- Ability to quickly and easily adapt to change.
- Strong knowledge of, and the ability to apply, the principles of market segmentation, product documentation, customer communications, and sales cycle.
- Ability to translate technical and complex strategies and concepts into customer-facing messaging.
- 10+ years of professional experience in marketing in a B2B corporate or startup environment, preferably within a technology company or portfolio.
- 3+ years of leadership experience and direct people management: hiring, managing and developing talent.
- Can demonstrate driving successful go-to-market plans that drive product adoption.
- Can speak the language of product and software teams as well as marketing team with equal fluency.
- Strong abilities in the areas of analysis, strategy development, problem solving and decision-making.
Global Solutions Senior Marketing Manager (m/f/d) employer: Dematic
Contact Detail:
Dematic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Solutions Senior Marketing Manager (m/f/d)
✨Tip Number 1
Familiarise yourself with Dematic's product offerings and recent market trends. Understanding the competitive landscape and how Dematic positions its solutions will help you articulate your insights during discussions.
✨Tip Number 2
Network with professionals in the B2B marketing and technology sectors. Engaging with industry peers can provide valuable insights and connections that may enhance your application and interview process.
✨Tip Number 3
Prepare to discuss your experience in leading cross-functional teams. Highlight specific examples where you've successfully collaborated with sales, product management, and marketing to drive go-to-market strategies.
✨Tip Number 4
Showcase your storytelling abilities by preparing a brief presentation on a successful marketing campaign you've led. This will demonstrate your communication skills and ability to convey complex ideas effectively.
We think you need these skills to ace Global Solutions Senior Marketing Manager (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in software and technology. Emphasise any leadership roles and successful go-to-market strategies you've implemented.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Dematic's solutions and how your skills align with the role. Use specific examples to showcase your expertise in developing marketing strategies and collaborating with cross-functional teams.
Showcase Your Communication Skills: Since exceptional communication is key for this role, consider including a section in your application that highlights your storytelling abilities and how you've effectively communicated complex concepts to various stakeholders.
Highlight Customer Focus: Illustrate your strong customer focus by providing examples of how you've used customer insights to drive marketing strategies. Mention any experience with journey mapping or voice-of-customer research to strengthen your application.
How to prepare for a job interview at Dematic
✨Showcase Your B2B Marketing Expertise
Make sure to highlight your experience in B2B marketing, especially within the technology sector. Be prepared to discuss specific campaigns you've led and how they contributed to business growth.
✨Demonstrate Leadership Skills
Since this role involves leading a team, share examples of your leadership style and how you've successfully managed and developed talent in previous positions. Discuss how you foster collaboration across departments.
✨Understand the Customer Journey
Be ready to talk about your approach to customer journey mapping and how you've used insights from voice-of-customer research to inform marketing strategies. This will show your strong customer focus.
✨Prepare for Technical Discussions
Given the technical nature of the products, brush up on your understanding of software and technology concepts. Be prepared to translate complex ideas into clear messaging that resonates with customers.
