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- Tasks: Lead the creation of immersive brand experiences across global events and digital platforms.
- Company: Join Dematic, a leader in innovative logistics solutions, shaping the future of customer engagement.
- Benefits: Enjoy a full-time role with opportunities for creativity, collaboration, and professional growth.
- Why this job: Be part of a dynamic team that blends storytelling with technology to create impactful experiences.
- Qualifications: Bachelor's degree and 3-5 years in experiential marketing; creativity and strategic thinking are key.
- Other info: Fluent English required; additional languages are a plus. Ideal for those passionate about brand storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Global Brand Experiential Manager (m/w/d)
Join to apply for the Global Brand Experiential Manager (m/w/d) role at Dematic
Global Brand Experiential Manager (m/w/d)
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We Offer
The Global Brand Experiential Marketing Manager plays a key role in supporting, shaping and activating consistent brand experiences across Dematic’s global in-person and virtual touchpoints. Working at the intersection of brand storytelling and customer experience, this role ensures our events, digital activations and branded environments reflect our brand strategy and deliver value across the Customer Journey
We Offer
The Global Brand Experiential Marketing Manager plays a key role in supporting, shaping and activating consistent brand experiences across Dematic’s global in-person and virtual touchpoints. Working at the intersection of brand storytelling and customer experience, this role ensures our events, digital activations and branded environments reflect our brand strategy and deliver value across the Customer Journey
Reporting to the Global Brand Communication & Experiential Lead, you will collaborate closely with regional marketing teams, the Global Brand, Content, Creative and Digital teams, subject-matter experts and the KION Group brand family (e.g., Linde MH, STILL, Baoli) to help ensure consistent messaging, support global and regional events, and contribute to the planning and rollout of key experiential initiatives.
You will support the development and harmonization of branded environments, digital experiences (such as virtual tech tours or VR hubs), and global campaigns – with a clear focus on delivering brand-consistent, scalable and relevant experiences.
This role is not focused on day-to-day operational event management, but it does require hands-on support for regional stakeholders, close alignment with content and messaging strategy, and a strong understanding of both physical and digital experience formats.
Job Description
- Lead the Global Experiential Strategy and Plan Develop and execute a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions.
- Create Cross-Reality Brand Experiences Drive innovation across real and virtual experiences – from immersive AR/VR interactions to real-life installations – always delivering one consistent brand narrative.
- Manage Global Tools & Platforms Own platforms such as Cvent, ON24 and our Dematic Virtual Experiences; support onboarding, usage training and continuous innovation across global teams.
- Develop Signature Experience Formats Ideate and execute experience formats that elevate Dematic’s position across events, customer centers, industry stages and innovation platforms.
- Shape Messaging & Narratives Define messaging and story arcs for global brand events, aligning closely with SMEs and creative leads for impactful customer moments.
- Train & Position Internal Experts Support the identification, preparation and positioning of internal thought leaders for key events, speaking slots and brand activations.
- Collaborate with Cross-Functional Teams Co-create unified brand experiences together with Brand, Creative, Content, Digital and Regional Marketing – and across the KION Group family.
- Drive the Dematic Virtual Experience Portfolio Evolve and manage new virtual assets, including Tech Tours, VR hubs and gamified experiences that support education, sales enablement and emotional brand storytelling.
Tasks And Qualifications
Skills Required:
- Bachelor’s degree or equivalent in Marketing, Events, Communications, CX or Brand Strategy
- 3–5 years of experience in experiential, brand, event or customer experience marketing (B2B preferred)
- Strategic mindset with strong creative vision
- Experience with immersive technologies, hybrid event formats or gamification is a plus
- Tools optional: ON24, Cvent, Unreal (nice to have), CMS, CRM, Canva, Adobe Suite
- Strong stakeholder management and agency briefing skills
- Proven ability to lead projects and align teams across disciplines
- Positive presence and confident communicator – both behind the scenes and in collaborative settings
- Fluent English required; additional languages are a plus
Why This Role Matters
You\’re here to build experiences that do more than showcase a solution– they tell a story. A story of innovation, trust and human connection. Whether on stage, on screen or on site – your work will bring the brand to life and increase engagement across channels and audiences.
If you are…
- A true experience thinker – blending storytelling with strategy
- Energized by the intersection of technology, creativity and business
- Excited to co-shape the future of customer engagement
- Hands-on, vision-driven and great with people
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Transportation, Logistics, Supply Chain and Storage
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Global Brand Experiential Manager (m/w/d) employer: Dematic
Contact Detail:
Dematic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Experiential Manager (m/w/d)
✨Tip Number 1
Familiarise yourself with the latest trends in experiential marketing and immersive technologies. Understanding how brands are using AR/VR and gamification can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in B2B brand marketing. Attend relevant events or webinars to connect with potential colleagues and learn more about the role.
✨Tip Number 3
Prepare to discuss specific examples of successful experiential campaigns you've been involved in. Highlight your strategic mindset and creative vision, as these are key attributes for the role.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing anecdotes that demonstrate your stakeholder management skills. This will be crucial in a role that requires working closely with various departments.
We think you need these skills to ace Global Brand Experiential Manager (m/w/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in experiential marketing, brand strategy, and customer experience. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand storytelling and customer engagement. Share specific examples of how you've successfully executed experiential marketing strategies in the past.
Showcase Your Creativity: Since this role involves innovation in brand experiences, consider including a portfolio or links to previous projects that showcase your creative approach to experiential marketing.
Highlight Collaboration Skills: Emphasise your ability to work with cross-functional teams. Provide examples of how you've collaborated with different departments to create unified brand experiences.
How to prepare for a job interview at Dematic
✨Understand the Brand Narrative
Before your interview, dive deep into Dematic's brand story and values. Be prepared to discuss how you can contribute to their narrative through experiential marketing, showcasing your understanding of their mission and vision.
✨Showcase Your Creative Vision
As a Global Brand Experiential Manager, creativity is key. Bring examples of past projects where you've successfully blended storytelling with strategy. Highlight any innovative experiences you've created, especially those involving immersive technologies.
✨Familiarise Yourself with Relevant Tools
Get to know the tools mentioned in the job description, such as Cvent and ON24. If you have experience with these platforms, be ready to discuss how you've used them to enhance customer experiences or manage events effectively.
✨Prepare for Collaborative Scenarios
Expect questions about teamwork and collaboration. Think of examples where you've worked cross-functionally with different teams, particularly in marketing or creative roles, to create unified brand experiences.