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- Tasks: Manage customer accounts and drive successful advertising campaigns using data insights.
- Company: Demandbase helps B2B companies achieve revenue goals through innovative AI-driven advertising solutions.
- Benefits: Enjoy remote work options, flexible PTO, and comprehensive health coverage including mental wellness resources.
- Why this job: Join a certified Great Place to Work and grow your career in a diverse, inclusive environment.
- Qualifications: 3+ years in digital advertising with strong analytical skills and customer-facing experience required.
- Other info: Opportunity for growth into senior roles and involvement in special projects.
The predicted salary is between 66000 - 99000 £ per year.
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.
As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Seattle, WA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as \”Fortune\’s Best Workplaces in the Bay Area,\”Best Workplaces in Technology,\” \”Best Workplaces for Millennials,\” and \”Best Workplaces for Parents\”!
We\’re committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we\’re increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!
About the Role:
As an Advertising Campaign Strategist (ACS) at Demandbase, you\’ll play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You’ll act as a strategic advisor and media expert—ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value.
The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You’ll work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals.
This role is positioned for growth into a Senior or Lead position.
The base compensation range for this position, not including the company bonus is: $95,000.
What you’ll be doing:
- Manage a book of ~20 customer accounts (volume may vary by segment)
- Drive full utilization of booked media budgets through strategic execution and performance storytelling
- Build and manage customer audience journeys and campaign briefs
- Deliver compelling, insight-driven reports that support renewals and expansion
- Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
- Surface optimization opportunities and serve as the voice of the customer in internal planning
- Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
- Support campaign launches and ensure impressions are served to drive accurate billing
What we’re looking for:
- Minimum 3 years of experience in digital advertising, ideally with a B2B focus
- Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
- Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
- Strong analytical skills to evaluate success against performance targets
- Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint
- Experience buying and/or planning digital advertising campaigns is a plus
We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Personal information that you submit will be used by Demandbase for recruiting and other business purposes. OurPrivacy Policy explains how we collect and use personal information.
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Describe a digital advertising campaign you personally managed from start to finish.What was the client’s goal, and what outcome did the campaign achieve? *
How many client accounts have you managed at one time, and what strategies did you use to stay organized and meet deadlines? *
Tell us about a time you uncovered an unexpected insight from campaign performance data.How did you identify the insight, and how did it influence the strategy? *
Have you worked directly with Salesforce, Excel, or a DSP platform (e.g., DV360, The Trade Desk, or similar)? * Select…
In your past roles, have you been responsible for presenting campaign results to clients?What was your typical approach for telling the story behind the data? *
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Advertising Campaign Strategist Remote - United States employer: Demandbase
Contact Detail:
Demandbase Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising Campaign Strategist Remote - United States
✨Tip Number 1
Familiarise yourself with Demandbase's unique approach to account-based marketing (ABM). Understanding how they leverage AI to identify and engage potential clients will help you speak their language during interviews and demonstrate your alignment with their mission.
✨Tip Number 2
Network with current or former employees of Demandbase on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can use to tailor your approach.
✨Tip Number 3
Prepare to discuss specific digital advertising campaigns you've managed, focusing on metrics and outcomes. Be ready to explain how you translated data into actionable insights, as this is a key aspect of the Advertising Campaign Strategist role.
✨Tip Number 4
Showcase your analytical skills by preparing examples of how you've optimised campaigns based on performance data. Highlighting your ability to surface optimisation opportunities will resonate well with the responsibilities of the role.
We think you need these skills to ace Advertising Campaign Strategist Remote - United States
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising, especially in B2B contexts. Use keywords from the job description to demonstrate that you meet the specific requirements of the Advertising Campaign Strategist role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital advertising and your understanding of Demandbase's mission. Include specific examples of past campaigns you've managed and how they align with the responsibilities outlined in the job description.
Prepare for Application Questions: Anticipate the application questions regarding your experience with campaign management and data analysis. Prepare concise, impactful stories that illustrate your skills and successes in these areas, focusing on measurable outcomes.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a strategic role.
How to prepare for a job interview at Demandbase
✨Know Your Campaigns
Before the interview, brush up on your past digital advertising campaigns. Be ready to discuss specific goals, strategies, and outcomes. This will show your potential employer that you can translate metrics into actionable insights.
✨Understand Demandbase's Technology
Familiarise yourself with Demandbase's account-based marketing technology. Understanding how their AI-driven solutions work will help you articulate how you can contribute to their mission and align with their goals.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical skills by discussing how you've evaluated campaign performance in the past. Be ready to share examples of how you've used data to optimise campaigns and drive results.
✨Emphasise Collaboration
Since the role involves working cross-functionally, highlight your experience collaborating with different teams. Share examples of how you've successfully partnered with others to achieve campaign success and meet client needs.
