At a Glance
- Tasks: Lead commercial growth initiatives and develop strategic partnerships to drive revenue.
- Company: Join Dem Museums, a global leader in immersive cultural experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and contribute to exciting international projects.
- Why this job: Make a real impact in transforming cultural heritage through innovative marketing strategies.
- Qualifications: 7-10 years in commercial growth or marketing, with a passion for tourism and attractions.
The predicted salary is between 60000 - 75000 £ per year.
About DEM Museums
Founded on more than 35 years of expertise in technology and design, Dem Museums is a next generation experience ecosystem that brings cultural heritage together with multisensory storytelling technologies.
As a global experience company headquartered in Türkiye, Dem Museums transforms historic structures and cultural assets into immersive, interactive and memorable experience spaces.
Adopting an integrated approach that combines storytelling, audio-visual technology integration, spatial design and visitor management, Dem Museums manages all stages of its projects inhouse from thematic research and scriptwriting to audio-visual implementations and interactive content design.
As the first private company in Türkiye to manage end to end visitor operations for museums, monuments, and historical sites, Dem Museums delivers experiences to more than 10 million visitors annually and carries this experiential expertise onto the global stage.
The company has received more than 14 international awards for its projects, including the Hagia Sophia History and Experience Museum and the Ephesus Experience Museum.
Expanding this expertise internationally, Dem Museums continues its global growth with a strategic vision aligned with Türkiye’s cultural export ambitions, with new projects planned to launch in London and Rome in 2026.
Commercial Growth Marketing Partnerships Lead
The Commercial Growth, Marketing & Partnerships Lead serves as the principal commercial execution partner to the Experience & Commercial Director, translating strategic objectives into measurable commercial outcomes.
The role leads the execution of growth initiatives, optimizes marketing and distribution performance, develops strategic partnerships, and drives revenue across all commercial channels.
While the Experience & Commercial Director retains overall accountability for commercial strategy and business performance, this position plays a critical role in delivering sustainable growth, maximizing visitor acquisition, and enhancing the overall commercial success of Timewalk.
Key Responsibilities
- Commercial Growth & Revenue
- Execute the commercial growth strategy developed by the Experience & Commercial Director.
- Identify new commercial opportunities and revenue streams.
- Drive sustainable growth across ticket sales, ancillary revenues and commercial partnerships.
- Monitor revenue performance across all customer segments.
- Support annual budgeting, forecasting and commercial planning.
- Recommend initiatives that increase visitor numbers, profitability and revenue per visitor.
- Continuously review commercial performance and recommend corrective actions.
- Performance & Customer Acquisition
- Work closely with internal and external marketing teams to ensure all campaigns deliver measurable commercial results.
- Monitor customer acquisition performance across all digital channels.
- Analyze marketing KPIs including ROAS, CAC, CTR, Conversion Rate, CLV and Marketing ROI.
- Review Meta, Google, Tik Tok, CRM and email marketing performance.
- Evaluate campaign effectiveness based on ticket sales and revenue generation rather than only marketing metrics.
- Recommend audience targeting improvements and campaign optimization.
- Support customer journey optimization from awareness to ticket purchase.
- Collaborate on CRM, loyalty and retention programs.
- Evaluate influencer marketing and affiliate marketing performance.
- Ensure all marketing investment contributes directly to commercial growth.
- Pricing, Yield & Revenue Optimization
- Support pricing strategy through demand analysis.
- Monitor occupancy, ticket demand and booking behavior.
- Recommend dynamic pricing initiatives.
- Analyze competitor pricing and promotional activity.
- Support yield management strategies to maximize revenue.
- Review ticket mix and visitor behavior.
- Recommend promotional campaigns aligned with commercial objectives.
- Ticketing & Distribution Channels
- Manage commercial relationships with Fever and other ticketing partners.
- Oversee OTA, affiliate and reseller performance.
- Monitor ticket inventory and commercial availability.
- Improve direct booking performance.
- Identify new distribution partners.
- Ensure commercial consistency across every sales platform.
- Monitor channel profitability.
- Strategic Partnerships
- Develop strategic partnerships that increase brand awareness and ticket sales.
- Build relationships with tourism organizations.
- Develop commercial partnerships with hotels, concierge networks, airlines, transport operators and destination marketing organizations.
- Create bundled offers and joint promotions.
- Prepare partnership proposals.
- Negotiate commercial agreements within delegated authority.
- Maintain an active partnership pipeline.
- Tourism Trade Development
- Build relationships with inbound tour operators.
- Develop travel trade programs.
- Increase international visitor partnerships.
- Participate in tourism exhibitions and networking events.
- Develop London tourism partnerships.
- Create attractive trade packages for international visitors.
- Corporate Sales & Venue Hire
- Identify corporate event opportunities.
- Develop venue hire revenue.
- Prepare proposals for private events.
- Build relationships with event agencies.
- Increase premium experiences and corporate bookings.
- Develop commercial packages for businesses.
- Groups & Education Sales
- Grow school programs.
- Increase group bookings.
- Develop educational partnerships.
- Support family and children’s programs.
- Develop pricing for educational visits.
- Work closely with Operations to deliver group experiences.
- Sponsorship & Brand Partnerships
- Identify sponsorship opportunities.
- Develop sponsorship proposals.
- Build relationships with potential sponsors.
- Support co-branding opportunities.
- Create commercial collaborations with leading brands.
- Maintain sponsorship pipeline reporting.
- Commercial Analytics & Reporting
- Produce weekly and monthly commercial reports.
- Analyze sales performance by channel.
- Prepare dashboards for senior management.
- Monitor commercial KPIs.
- Identify opportunities and risks through data analysis.
- Support strategic decision-making with commercial insight.
- Present recommendations to the Experience & Commercial Director.
- Cross Functional Collaboration
- Work closely with Marketing, Operations, Visitor Experience, Finance and Education teams.
- Ensure commercial initiatives are operationally deliverable.
- Coordinate commercial campaigns across departments.
- Support launch activities and new commercial initiatives.
- Foster collaboration between commercial and operational functions.
- Required Experience
- Bachelor's degree in Business, Marketing, Hospitality, Tourism or a related discipline.
- 7–10 years of experience in commercial growth, business development, tourism, attractions, hospitality or entertainment.
- Experience working with ticketed attractions, museums, immersive experiences or visitor attractions is highly desirable.
- Strong understanding of commercial marketing and customer acquisition.
- Experience managing partnerships and distribution channels.
- Experience working alongside marketing agencies and digital teams.
- Experience interpreting marketing analytics including GA4, Meta Ads, ROAS, CAC, CLV and conversion metrics.
- Experience managing B2B relationships and commercial negotiations.
- Proven ability to grow revenue through strategic initiatives.
- Compliance Requirements (UK Standards)
- Right to work in the United Kingdom.
- Basic DBS Check (criminal background screening).
- Health & Safety training and compliance.
- Fire safety and emergency evacuation awareness.
- GDPR and data protection awareness.
- #J-18808-Ljbffr
Commercial Growth Marketing & Partnerships Lead employer: DEM Museums
At DEM Museums, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our team enjoys a range of benefits, including opportunities for professional development and growth, as well as the chance to work on exciting international projects in vibrant cities like London and Rome. Join us to be part of a forward-thinking organisation that values innovation and collaboration in the immersive experiences sector.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Marketing & Partnerships Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DEM Museums and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DEM Museums are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DEM Museums on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DEM Museums. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Growth Marketing & Partnerships Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DEM Museums. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DEM Museums:Show us that you’ve done your homework! In your application, briefly mention what you admire about DEM Museums’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DEM Museums
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DEM Museums will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DEM Museums, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
