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For Companies At a Glance
- Tasks: Lead marketing strategy for an innovative SaaS product in the care sector.
- Company: Join a dynamic startup focused on regulatory compliance and AI-driven insights.
- Benefits: Enjoy 25 days holiday, pension, and performance bonuses.
- Why this job: Make a real impact by launching a product that transforms care services.
- Qualifications: 5+ years in B2B SaaS marketing with strong storytelling skills.
- Other info: Embrace a fast-paced environment with opportunities for creativity and growth.
The predicted salary is between 40000 - 50000 £ per year.
Overview
Job Title – Marketing Manager (Product & GTM) Roda BI
Location – Nottingham (On-site Only)
Salary – £40,000–£50,000 + Benefits + Performance Bonus
Contract Type – Full-time, permanent
Reports to – Head of Marketing
About Delphi Care Solutions & Roda BI
Delphi Care Solutions is a specialist regulatory compliance consultancy for care and education. Roda BI is our new SaaS analytics + AI product that turns operational/clinical data into proactive insights, early-warning signals, and evidence for improvement across the care sector.
This is not a corporate comfort-zone role, it’s a startup-style build-and-scale opportunity where you’ll combine traditional marketing fundamentals with modern AI-driven techniques to launch and grow a product that matters.
The Role
We’re hiring a hands-on, entrepreneurial Marketing Manager to take charge of Roda BI’s go-to-market strategy, launches, and growth engine.
You’ll bring solid foundations in brand, positioning, and demand generation while also being a super-user of AI tools to automate, optimise, and scale campaigns.
We’re looking for someone who:
- Thrives in a fast-moving, ambiguous startup environment,
- Leads by example (happy to roll up sleeves and execute as well as strategise),
- Adapts to rapid change with resilience and is a self-starter.
- Can turn complex product value into stories, campaigns, and revenue.
Key Responsibilities
Product Marketing & GTM
- Own positioning, messaging, and narrative for Roda BI across care-sector personas.
- Plan and execute tiered launches (Major/Minor/Growth) end-to-end.
- Convert customer insights into benefits-driven campaigns and roadmaps.
- Competitive intelligence & win/loss: maintain battlecards and sales insights.
- Build and deliver sales enablement kits (decks, one-pagers, ROI calculators, battlecards, interactive guides).
Demand Gen & Digital Growth
- Design and run demand programs across LinkedIn, paid search, content, SEO, webinars, partnerships.
- Implement AI-powered marketing automation (HubSpot + AI copy, image/video gen, predictive analytics) for lead scoring, nurturing, segmentation, and campaign optimisation.
- Use AI tools to test, personalise, and scale content across multiple channels while measuring impact on pipeline, CAC, and ROI.
- Run ABM programs for priority accounts and partner closely with Sales to accelerate deals.
Traditional Marketing Foundations
- Brand ownership: consistent voice, identity, and campaigns across all touchpoints.
- Content marketing: high-quality case studies, whitepapers, ROI stories.
- Events & community: webinars, roundtables, and sector events that build credibility.
- Manage external agencies/freelancers to extend delivery capacity.
Analytics & Reporting
- Operate an AI-enabled, data-driven marketing stack for automation, attribution, experimentation.
- Report weekly/monthly/quarterly on pipeline £, MQL/SQL/SQO, CAC, LTV/CAC, funnel conversion, launch adoption.
- Own the marketing budget and deliver strong ROI.
Role Requirements
- 5+ years in B2B SaaS/software marketing with proven GTM & product-launch ownership.
- Track record of pipeline contribution, customer acquisition, and retention.
- Deep understanding of traditional marketing channels (brand, content, events, PR, SEO/SEM).
- Proven expertise in AI marketing tools.
- Comfortable with rapid change, lean resources, and startup execution.
- Strong communication/storytelling skills with both technical and business audiences.
- Stakeholder management: can influence up, down, and sideways with confidence.
- Ownership of Roda BI’s GTM function and the chance to build playbooks from scratch.
- A startup-style environment with direct access to Product and Leadership.
- Supportive culture that values innovation, creativity, and results.
- Performance-related bonus scheme.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
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Marketing Manager (Product & GTM) Roda BI employer: Delphi Care Solutions Ltd
Contact Detail:
Delphi Care Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Product & GTM) Roda BI
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any AI tools you've mastered. This gives potential employers a taste of what you can bring to the table, especially for a hands-on role like Marketing Manager.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, like Delphi Care Solutions, and express your interest. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in the role and the company. Plus, it makes it easier for us to find your application and get back to you quickly!
We think you need these skills to ace Marketing Manager (Product & GTM) Roda BI
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about the opportunity to work with Roda BI and make a difference in the care sector.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in B2B SaaS marketing and product launches. We love seeing how your past roles align with what we’re looking for, so don’t be shy about showcasing relevant achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain why you’re the perfect fit for the Marketing Manager role and how your skills can help us grow Roda BI. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Delphi Care Solutions Ltd
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Roda BI and its unique value proposition. Familiarise yourself with how it fits into the care sector and be ready to discuss how you would position it in the market.
✨Showcase Your Marketing Expertise
Prepare specific examples from your past experience that demonstrate your success in B2B SaaS marketing, particularly in go-to-market strategies and product launches. Highlight any AI tools you've used and how they contributed to your campaigns.
✨Embrace the Startup Mindset
This role is all about agility and hands-on execution. Be ready to share instances where you've thrived in fast-paced environments, showcasing your adaptability and resilience in the face of change.
✨Communicate Effectively
Practice articulating complex ideas simply and clearly. You’ll need to convey product value to both technical and business audiences, so prepare to demonstrate your storytelling skills during the interview.