Global Head of Social Campaigns, Content & Culture

Help us to redefine Social at De’Longhi Group.

Location: London (Hybrid)

Reporting To: Global Earned Media Director

Direct Report: 2

About the Role

We are looking for a bold, culturally connected social leader to shape the future of social marketing across De’Longhi Group. The Global Head of Social Campaigns, Content & Culture will lead the development of social first campaigns, creator-led storytelling, and culturally relevant content that drives brand growth, engagement, advocacy, and commercial impact across our portfolio of brands. This role will sit at the intersection of brand, culture, creators, content, earned media, and commerce. They will be responsible for transforming global marketing priorities into social movements that audiences want to engage with, share, and participate in. Orchestrating key markets, this individual will ensure social is not simply a distribution channel but a strategic growth engine that influences culture, drives conversation, and delivers measurable business results.

Key Responsibilities

• Social Campaign Leadership: Lead the social strategy and activation for global campaigns, product launches, partnerships, and key cultural moments. Develop social-first campaign frameworks that are scalable across markets. Ensure every major campaign is designed to maximise creator participation, earned media potential, community engagement, and paid amplification. Partner closely with Brand, Media, PR, E-commerce, Product Marketing, and Market teams to deliver integrated activations. Identify opportunities to turn campaigns into culturally relevant moments that generate conversation and advocacy.
• Content Strategy & Editorial Excellence: Own the global social content strategy across all major social platforms. Develop annual, quarterly, and monthly content frameworks aligned to business priorities. Lead editorial planning across: Brand campaigns, Product storytelling, Coffee culture, Lifestyle and passion points, Seasonal moments, Creator content, Community engagement. Ensure all content is platform-native, audience-first, and performance-driven. Drive consistency in content quality across markets while allowing local flexibility.
• Culture & Trends Leadership: Establish a culture-first approach to social planning and execution. Identify emerging cultural trends, behaviours, creators, communities, and platform opportunities. Build frameworks that enable markets to react quickly to relevant trends. Translate social and cultural insights into actionable opportunities for brands. Develop proactive recommendations on how brands can participate credibly in culture. Lead the integration of social listening and trend intelligence into campaign planning.
• Creator & Community Integration: Partner with creator, influencer, and earned media teams to maximise campaign impact. Ensure creators are embedded into campaign development from the outset. Build repeatable models for creator participation across product launches and cultural moments. Drive authentic audience engagement through community-first thinking. Support the evolution of creator programmes that strengthen advocacy and brand love.
• Global to Local Leadership: Develop scalable social toolkits and content frameworks for markets. Ensure content and campaigns can be effectively adapted across regions. Create clear governance and ways of working between global and local teams. Balance global consistency with local relevance and market agility. Build strong partnerships with regional and market social leads.
• Creative Leadership: Champion social-first creativity across the organisation. Raise creative standards across content, campaigns, creator activations, and community engagement. Manage creative, social, creator, and production agency partners. Continuously identify new formats, platform innovations, and storytelling opportunities. Drive experimentation and innovation while maintaining brand excellence.
• Performance & Measurement: Define KPIs and measurement frameworks for campaigns and content. Analyse content performance and audience behaviour. Use data, insights, and social listening to optimise future activity. Establish a culture of testing, learning, and continuous improvement. Demonstrate the contribution of social to broader brand and commercial objectives.
• Team Leadership: Lead and develop a high-performing global team. Foster a culture of accountability, collaboration, creativity, and curiosity. Coach and develop team members to maximise performance and career growth. Establish clear priorities, processes, and governance. Manage agency relationships and budgets effectively.

Experience & Skills

Essential: Proven experience in social media, digital marketing, content, or integrated communications. Proven experience leading social campaigns and content strategies for global consumer brands. Deep understanding of social platforms including Instagram, TikTok, YouTube, Pinterest, LinkedIn, and emerging channels. Strong experience managing agencies, creators, production partners, and cross-functional stakeholders. Demonstrated success delivering large-scale campaigns across multiple international markets. Strong commercial mindset with the ability to connect social activity to business outcomes. Excellent presentation, communication, and influencing skills.

Preferred: Experience within premium consumer, lifestyle, technology, food & beverage, luxury, or FMCG brands. Experience working across EMEA, North America, and Asia-Pacific markets. Understanding of creator marketing, social commerce, and earned media strategies. Experience using social listening, analytics, and creator management platforms.

What’s in it for you? This is a transformational and highly visible role, where you will help us to build De’Longhi Group’s Social capability from the ground up and play a part in its adoption across some of the world’s most recognisable brands. Our work environment and investment into staff is outstanding, and our extensive benefits include: Competitive incentivised salary, Excellent contributory pension, 26 days’ holiday + bank holidays, Flexible benefits package, Access to a range of wellbeing activities and events.

About us: De’Longhi Group is home to the De'Longhi, Kenwood and Braun household brands — all pioneering kitchen and home appliance brands that are internationally recognised and respected. Headquartered in Treviso, Italy, the Group operates in more than 30 countries worldwide.

The location: This role is based at our newly established social media Hub in Farringdon, London. We operate a flexible hybrid working model, typically three days in the office and two at home. Regular travel to Italy is expected, with occasional additional international travel.