At a Glance
- Tasks: Lead global influencer strategy and create impactful campaigns for De’Longhi Group brands.
- Company: Join De’Longhi Group, a leader in innovative home appliances with a vibrant culture.
- Benefits: Flexible hybrid working model, competitive salary, and opportunities for international travel.
- Other info: Dynamic role with potential for significant career growth in a fast-paced environment.
- Why this job: Shape the future of influencer marketing and drive cultural relevance on a global scale.
- Qualifications: Proven experience in influencer marketing and strong leadership skills required.
The predicted salary is between 50000 - 80000 £ per year.
Fixed Term Contract for 1 year to cover maternity leave.
Reporting to: Global Head of Earned Media
Direct Reports: 1 FTE (Global Influencer & Creator Manager/Executive)
Closing Date - 13th July 2026
About the Role
De’Longhi Group is building one of the world’s most culturally relevant home appliance brands by creating ideas, partnerships and content that people genuinely want to talk about. The Global Influencer Lead will define and scale our global influencer and creator ecosystem across De’Longhi Group brands. This is not a traditional influencer marketing role. This is a leadership position responsible for building a global creator model that drives earned media, cultural relevance, social growth and commercial impact.
You will establish the global vision, operating model, governance and strategic partnerships that enable local markets to execute best-in-class creator marketing while ensuring our biggest campaigns become global cultural moments. This role sits within the Global Earned Media team based in the London Social Hub.
What You’ll Own
- Build and lead the global influencer strategy across all De’Longhi Group brands.
- Create a long-term creator ecosystem spanning celebrities, macro, mid-tier, micro creators, ambassadors and affiliates.
- Develop influencer strategies that support major product launches, cultural moments and always-on storytelling.
- Build annual creator roadmaps aligned with business priorities.
- Agency relationships and RFPs.
- Global playbooks.
- Agency standards.
- Measurement and reporting.
- Lead and develop one direct report.
- Create clear ways of working, prioritisation and capability development while building a high-performing creator function.
- Develop robust measurement demonstrating commercial impact.
- Elevate De’Longhi Group as a creator-first brand.
Experience
We’re looking for someone who has:
- Proven experience leading influencer marketing at global brand or agency level.
- Strong understanding of creator economy trends.
- Experience working with celebrity talent.
- Experience negotiating complex partnerships.
- Experience managing global budgets.
- Strong commercial and analytical capability.
- Experience with affiliate marketing and TikTok Shop.
- Experience leading teams.
Skills
- Strategic thinking.
- Creative judgement.
- Negotiation.
- Commercial acumen.
- Leadership.
- Communication.
- Project leadership.
- Relationship building.
You’ll help shape one of the world’s fastest-growing global social organisations, building creator programmes that make De’Longhi Group brands culturally relevant and commercially successful. This is an opportunity to define the future of influencer marketing for a global business operating across nearly 30 markets, creating campaigns that people don’t just see - they talk about.
About us
De’Longhi Group is home to the De'Longhi, Kenwood and Braun household brands — all pioneering kitchen and home appliance brands that are internationally recognised and respected. Headquartered in Treviso, Italy, the Group operates in more than 30 countries worldwide.
The location
This role is based at our newly established Social Media Hub in Farringdon, London. We operate a flexible hybrid working model, typically three days in the office and two at home. Regular travel to Italy is expected, with occasional additional international travel.
Social Media & Influencer Lead in London employer: De'Longhi Group
De’Longhi Group is an exceptional employer, offering a dynamic work environment in the heart of London’s Farringdon. With a flexible hybrid working model and a strong focus on employee growth, you will have the opportunity to lead innovative influencer strategies that shape global campaigns while collaborating with a talented team. The company fosters a culture of creativity and strategic thinking, ensuring that your contributions not only drive commercial success but also elevate the brand's cultural relevance on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Influencer Lead in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Social Media & Influencer Lead in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at De'Longhi Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at De'Longhi Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at De'Longhi Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at De'Longhi Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show De'Longhi Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure De'Longhi Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for De'Longhi Group, so think on your feet and don't hesitate to showcase your creativity!
