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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and new product development for Kenwood.
- Company: Join Kenwood, a renowned brand in culinary excellence with a rich heritage.
- Benefits: Enjoy a dynamic work environment, global collaboration, and the chance to make a real impact.
- Why this job: Be a catalyst for change, shaping the future of food preparation and sustainability.
- Qualifications: Proven marketing leadership experience, strong NPD background, and a passion for innovation required.
- Other info: This role promotes diversity and inclusion, welcoming applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
In a nutshell: Are you a transformational marketing leader ready to reignite an iconic brand? Kenwood, a name synonymous with culinary excellence, is seeking a visionary leader to boost its growth and propel it again into market leadership. This isn't just a marketing role: it's an opportunity to make a difference, redefine categories, and spark a global transformation of one of the most iconic brands in the culinary world.
Imagine fusing tradition with cutting-edge innovation, leading a dynamic team to forge ground-breaking products and captivating marketing campaigns. You'll be the catalyst for Kenwood's growth, driving market share, expanding into new territories while shaping the future of food preparation.
Purpose: To accelerate the growth and relevancy for the Kenwood brand by igniting new product development and exciting marketing communications, increasing traction and market share for Kenwood in existing and new categories.
A high-profile role, leading NPD and Marketing Communications teams and collaborating across the Group, with Commercial Teams, eCommerce, Design, R&D, Program Managers, Quality to improved brand/category P&L performance, of which he/she has co-responsibility on some KPI’s. As the ambassador of Kenwood, this senior leader will inspire internal and external stakeholders and oversee strategy, market positioning and communication plans.
Your Mission:
- Shape the Future of Culinary Innovation: Spearhead New Product Development (NPD), venturing into adjacent categories like nutrition, and establish "skunk works" to unleash disruptive innovations.
- Design a Successful Turnaround: Craft and execute a bold turnaround strategy, revitalizing brand performance and profitability, and reclaiming market dominance.
- Coordinate a Winning Marketing Strategy: Develop and lead a cohesive marketing strategy that resonates with diverse audiences, particularly the digitally savvy generation.
- Drive Brand Growth: Elevate Kenwood's brand strategy, leveraging data-driven insights to position it as a forward-thinking, industry-leading force.
- Spearhead a Collaborative Mission: Inspire and unite cross-functional teams, fostering a culture of innovation and collaboration across the De'Longhi Group.
- Pioneer Sustainable Impact: Embed sustainability into every facet of the brand, aligning Kenwood with B Corp values and driving environmentally conscious practices.
What Awaits You:
- Unleashed Influence: Shape Kenwood's future, driving strategic decisions that redefine the brand's trajectory.
- A Canvas for Innovation: Lead groundbreaking NPD and marketing initiatives, pushing boundaries and setting new industry benchmarks.
- Global Impact: Collaborate with international teams, influencing Kenwood's presence in diverse markets.
- A Legacy of Excellence: Join a prestigious brand with a rich heritage and a commitment to quality and innovation.
- A place to make a true impact.
What we expect from you:
- Proven success in senior marketing leadership, with a track record of brand turnarounds and growth.
- Extensive NPD experience, with a passion for innovation and market disruption.
- Exceptional strategic thinking, with the ability to translate insights into actionable plans.
- Charismatic leadership, capable of inspiring teams and building strong stakeholder relationships.
- A deep understanding of digital marketing, e-commerce, and data analytics.
- A strong commercial acumen, balancing creativity with data-driven decision-making.
- A passion for premium consumer brands and a commitment to customer excellence.
Are You the Visionary We Seek? If you're a dynamic, results-driven marketing leader ready to ignite a legacy and shape the future of Kenwood’s culinary innovation, we invite you to embark on this extraordinary journey with us. Let's create something truly remarkable together.
We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.
KENWOOD GROWTH DIRECTOR employer: De'Longhi Group
Contact Detail:
De'Longhi Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land KENWOOD GROWTH DIRECTOR
✨Tip Number 1
Research Kenwood's recent product launches and marketing campaigns. Understanding their current strategies will help you align your vision with theirs and demonstrate your knowledge during discussions.
✨Tip Number 2
Network with professionals in the culinary and consumer goods industries. Attend relevant events or webinars to connect with potential colleagues and gain insights into market trends that could benefit Kenwood.
✨Tip Number 3
Prepare to discuss innovative ideas for product development and marketing strategies that resonate with younger audiences. Show how you can leverage digital marketing and e-commerce to drive brand growth.
✨Tip Number 4
Familiarise yourself with sustainability practices in the culinary industry. Be ready to propose how Kenwood can integrate these values into their brand strategy, aligning with their commitment to B Corp principles.
We think you need these skills to ace KENWOOD GROWTH DIRECTOR
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and expectations of the KENWOOD GROWTH DIRECTOR position. Tailor your application to highlight how your experience aligns with their mission to drive brand growth and innovation.
Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in marketing leadership, particularly in brand turnarounds and new product development. Use quantifiable results to demonstrate your impact in previous positions.
Write a Strong Cover Letter: In your cover letter, express your passion for culinary innovation and how you envision contributing to Kenwood's legacy. Highlight specific examples of your strategic thinking and leadership skills that would make you an ideal fit for this role.
Showcase Your Digital Expertise: Given the emphasis on digital marketing and e-commerce in the job description, ensure you include relevant experiences that demonstrate your proficiency in these areas. Discuss any data-driven decisions you've made that led to successful outcomes.
How to prepare for a job interview at De'Longhi Group
✨Showcase Your Transformational Leadership
As a candidate for the Kenwood Growth Director role, it's crucial to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully turned around brands or driven significant growth in previous roles, highlighting your strategic thinking and charismatic leadership.
✨Emphasise Innovation and NPD Experience
Given the focus on new product development, be ready to discuss your experience with innovation. Share specific instances where you've launched successful products or initiatives that disrupted the market, showcasing your passion for culinary excellence and creativity.
✨Understand Digital Marketing Trends
With a strong emphasis on digital marketing and e-commerce, ensure you are up-to-date with the latest trends and tools. Be prepared to discuss how you've leveraged data analytics to inform marketing strategies and drive brand growth, particularly among digitally savvy consumers.
✨Align with Kenwood's Values
Kenwood is looking for a leader who embodies their commitment to sustainability and quality. Research the brand's values and be ready to articulate how you can integrate sustainable practices into marketing strategies and product development, aligning with their B Corp aspirations.
