Growth Lead - AI-Driven Path to $5M ARR (London) in England

Location: London (hybrid, 3 days/week in office)

Type: Full-time

Salary: Competitive

Daily Rate: Inside IR35

Reports to: CEO

About the Engagement

This role is part of a Deloitte contract supporting our end client onsite. The focus is on driving growth initiatives leveraging AI and data-driven strategies to accelerate business outcomes.

Mission

Drive the growth of the end client to $5M+ ARR in the next 12 months. Own growth end-to-end, using AI as a force multiplier to operate at a pace that would normally require a team of five. You will be the sole growth lead, leveraging AI tools to maximize impact.

The Opportunity

You will be the first dedicated growth hire at a critical inflection point: the self-serve product has just launched, paid ads show promising CPA, enterprise deals are converting, and the engineering team delivers rapidly. You will own growth, building the engine that powers both self-serve and enterprise motions.

You will utilize AI tools such as Claude Code, AI video tools, and programmatic content to accelerate timelines and run multiple experiments simultaneously. Your focus will be on building scalable growth systems rather than direct sales or cold calling.

SMART Outcomes

• Within 30 days: Implement end-to-end tracking for the self-serve funnel, publish content daily across LinkedIn and X, and launch the first batch of live growth experiments.
• Within 90 days: Achieve month-over-month growth in self-serve signups, run at least two paid channels with CPA below agreed targets, and establish a recognizable presence in sales tech and AI coaching conversations online.
• Within 6 months: Generate 30%+ of qualified pipeline from inbound, operate a largely automated growth engine, and maintain revenue trajectory aligned with the $5M ARR goal.

Requirements

Critical (minimum to succeed)

• AI-native workflow: Daily use of AI tools like Claude Code or Cursor as core work components.
• Data-driven mindset: Set up tracking, measure key metrics, and discontinue ineffective tactics.
• Self-starter: Thrive with autonomy as the first growth hire.

Must-haves

• 2+ years in growth, demand generation, or product marketing at AI, sales tech, or high-velocity startups (seed to Series B preferred).
• Ability to rapidly produce content (LinkedIn posts, demo videos, ad copy, landing pages) without reliance on designers or writers.
• Hands-on experience managing paid acquisition campaigns with knowledge of CPA, ROAS, and attribution.
• Product-led growth instincts: Optimizing signup funnels, activation flows, or onboarding experiences.

Nice-to-haves

• Experience in revenue intelligence, sales enablement, or conversation intelligence.
• Community building experience (Slack communities, user groups, events).
• Video production skills, AI-generated or traditional.
• Experience with programmatic content or growth hacking at scale.

Why Join Now

• Be the first growth hire defining the function, playbook, and culture.
• Work on a product with real differentiation: real-time AI coaching during live calls.
• Collaborate with a strong engineering team delivering fast.
• Leverage existing momentum: enterprise deals converting, self-serve launched, paid ads running.
• Join an AI-first team with full support for AI tools in workflows.
• Manage a paid acquisition budget with autonomy.
• Work onsite in London with a hybrid schedule, co-located with CEO and engineering for rapid iteration.