Senior Marketing Manager, Value Strategy and Operations

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About The Role

Reporting directly to the Head of Value & Promotions Marketing for the UK and Ireland, the Senior Marketing Manager, Value Strategy and Operations will collaborate with key marketing teams to define and execute promotional strategies aligned with business goals. A primary focus will be leveraging promotions and value propositions to strategically influence customer behaviour and maximise returns for Deliveroo and its partners. Key responsibilities include quarterly planning, establishing a test and learn framework to identify and implement promotional best practices, and proactively uncovering future growth opportunities. This involves considering business priorities, analysing past promotional performance, and staying abreast of market trends.

You will work cross-functionally across local & global teams, specifically Commercial, Finance, Tech and Data Science to build the right plan and define processes that improve our customer experience, as well as identify improvements in the way that promotions are executed at Deliveroo.

What You’ll Be Doing

• Quarterly Planning: Lead the quarterly planning process for promotional activities, taking into account business priorities, partner objectives, past performance of promotions, and market trends to proactively identify future growth opportunities. Align promotional plans across central and local marketing teams, ensuring the necessary technical, reporting, and targeting foundations are in place for successful execution.
• Promo Strategy Development: Work with the Head of Value and Promotions Marketing to define and implement a robust promotional strategy based on business objectives, with a particular focus on how promotions and value propositions can strategically change customer behaviour and drive return for Deliveroo and our Partners.
• AI Powered Customer Focused Promo Programmes: Partner with our Tech, Data Science and insight teams to deeply understand customer needs, ensuring our promotional and value messages deliver compelling value and resonate with our audience. You’ll work specifically with machine learning / AI driven models to do this, deploying the next best action for our customers, to drive relevancy and efficiency. Work with other members of the team to execute these across CRM and In app merchandising touchpoints.
• Promo Execution & Operations: Take the lead on overseeing Operational efficiency of promo execution across the team and influencing the Tech roadmap to address pain points. You'll ensure best-in-class execution and clear, relevant communication to customers.
• Budget Management: Owning large multi million pound budget lines for key initiatives, tracking spend closely and optimising plans for anticipated over / under spends.
• Lead Test & Learn Agenda: Drive our promo test and learn agenda across the team initiatives for partner-funded promotions, continuously seeking to optimise performance and codify promotional best practices.
• Performance Analysis & Optimisation: Own weekly reporting on in-flight campaign performance and conduct thorough post-campaign analysis. You'll identify key metrics of success, pinpoint areas for improvement, and uncover new opportunities for experimentation.
• Market & Competitor Intelligence: Stay abreast of competitor trends and market activity to continuously strengthen our promotional plans and maintain a competitive edge.

Requirements

• 5+ years experience in Marketing, CRM or Commercial role, with some experience of working with value / promotional campaigns.
• You’re both strategic and operational. You enjoy solving complex problems, working closely with others to find the right solution and thrive on finding the right operational approach to deploy it.
• You’re comfortable interpreting data to develop insight/consumer-led marketing strategy.
• Experienced working cross functionally, particularly with Product and Data Science teams.
• You have strong interpersonal skills and are naturally collaborative. You can manage multiple cross-departmental stakeholders; confident communicating at all levels.
• Experience in presenting ideas and recommendations to senior leadership to gain buy in.
• You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.
• You have a proven track record in making things happen - delivering results quickly and efficiently.

Preferred

• Bachelor’s degree in Marketing, Business, or a related field.
• Highly proficient with analytical tools like Excel, Sheets, Looker.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.