At a Glance
- Tasks: Lead promotional strategies to enhance customer experience and drive growth across the Middle East.
- Company: Join Deliveroo, a dynamic brand transforming the way people shop and eat.
- Benefits: Make a real impact, learn fast, and build a career in an inclusive culture.
- Other info: Collaborate with diverse teams and enjoy opportunities for personal and professional growth.
- Why this job: Shape customer behaviour and maximise returns in a fast-paced, innovative environment.
- Qualifications: 8+ years in marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint.
We’re looking for a Senior Marketing Manager, Value and Promotions to join our Middle East team. Reporting directly to the Marketing Director for the Middle East, you will define and execute promotional strategies that strategically influence customer behaviour and maximize returns for Deliveroo and its partners across the UAE, Kuwait, and Qatar.
What You’ll Be Doing
- Quarterly Strategic Planning: Lead the planning process for promotional activities, aligning business priorities and market trends to identify future growth opportunities.
- Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behaviour and drive ROI for Deliveroo and our Partners.
- Customer-Centric Programmes: Partner with Tech and Data Science to deeply understand customer needs, ensuring value messages are compelling and highly resonant.
- Execution & Operations: Lead the operational delivery of promotions, ensuring best-in-class execution across CRM and in-app touchpoints while influencing the global tech roadmap.
- Budget Ownership: Manage large budget lines for key initiatives, tracking spend meticulously and optimizing plans to hit financial targets.
- Test & Learn Agenda: Act as the voice of the Middle East on the global experimentation agenda, designing local experiments to codify promotional best practices.
- Performance Optimization: Own weekly reporting and conduct thorough post-campaign analyses to pinpoint areas for improvement and new experimentation opportunities.
- Market Intelligence: Stay ahead of competitor trends and market activity to maintain a competitive edge in the region.
What You’ll Need to Thrive
- Extensive Experience: 8+ years in Marketing, CRM, or Commercial roles, with a proven track record in value-driven or promotional campaigns.
- Analytical Rigour: Highly proficient with analytical tools (Excel, Google Sheets, Looker) and experienced in interpreting data to develop consumer-led strategies.
- Collaborative Leadership: Strong interpersonal skills with the ability to manage multiple cross-departmental stakeholders and present recommendations to senior leadership.
- Execution Focus: A "self-starter" attitude with a proven ability to deliver results quickly and efficiently within a matrixed organization.
- Technical Familiarity: Comfortable working closely with Product and Data Science teams to shape technical foundations for promotions.
- Language Skills: Fluent in English; Arabic language skills are a significant advantage for the region.
Why Join Us?
At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better.
We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages.
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
Senior Marketing Manager, Value & Promotions - Middle East employer: Deliveroo
Deliveroo is an exceptional employer that empowers its employees to make a tangible impact in a dynamic marketplace. With a strong focus on innovation and collaboration, the Middle East team fosters a vibrant work culture where creativity thrives, and personal growth is encouraged through diverse learning opportunities. Employees enjoy the autonomy to drive strategic initiatives while being part of an inclusive environment that values diversity and supports career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Value & Promotions - Middle East
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in marketing and how it relates to the role of Senior Marketing Manager at Deliveroo.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the position and the company.
We think you need these skills to ace Senior Marketing Manager, Value & Promotions - Middle East
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in value-driven campaigns and how it aligns with our mission at Deliveroo.
Showcase Your Analytical Skills:We love data! Include examples of how you've used analytical tools to drive marketing strategies. This will show us you're ready to thrive in a data-led environment.
Demonstrate Collaborative Spirit:Since this role involves working cross-functionally, share experiences where you've successfully collaborated with different teams. We want to see your interpersonal skills shine!
Apply Through Our Website:Don't forget to submit your application through our website. It’s the best way for us to receive your details and get you into our hiring process smoothly!
How to prepare for a job interview at Deliveroo
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on your data analysis techniques and be ready to discuss how you've used data to drive marketing strategies in the past. Familiarise yourself with tools like Excel and Google Sheets, as they'll likely come up during the interview.
✨Showcase Your Collaborative Spirit
This role requires working cross-functionally with various teams. Prepare examples of how you've successfully collaborated with different departments in previous roles. Highlight your interpersonal skills and how you’ve managed stakeholder expectations to achieve common goals.
✨Be Customer-Centric
Deliveroo values a deep understanding of customer needs. Think about how you've developed customer-centric programmes in the past. Be ready to share specific examples of how your promotional strategies have positively impacted customer behaviour and engagement.
✨Stay Ahead of the Competition
Market intelligence is key for this position. Research Deliveroo's competitors and be prepared to discuss recent trends in the food delivery market. Show that you can think strategically about how to maintain a competitive edge in the Middle East.
